The first step when starting any online business is to choose a niche. It doesn’t matter what that business is. It could be in digital publishing, affiliate marketing, eCommerce, or coaching and consulting. Knowing what niche to target is critical… …because the choice of a niche can make or break a business. It’s as simple as that. Every niche is different. Some niches are more profitable than others. Choosing the right niche can make a business wildly successful. Choosing the wrong niche can drive a business into the ground. But how to choose the right niche? The key to

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