One of the world’s best copywriters, Justin Ford, once told me… “Listen kid, the number one skill any successful business person has to have is the ability to sell through the written word.” That was back when I was first introduced to copywriting. I’ll get to that story, but first it is critical to understand that copywriting is the #1 skill for anyone who wants to run a successful online business. The written word draws people in. It opens up their imagination. It brings out emotion. It makes it possible for the consumer to relate to the salesperson. And that’s

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