Leaving money on the table… That’s what we’re going to solve here. In last week’s post, we talked about the foundation of successful marketing—relationships. The power of relationships in marketing cannot be overstated. Relationships represent trust and build credibility. They warm a list up so they are more receptive to the offers they receive. And when people are warmed up and trust someone, they are more likely to buy from them. I have been building relationships through email marketing for years. And I successfully built a relationship with my email list that enabled me to earn $36,000 in five days!

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