Ever hear of the phrase “standing on the shoulders of giants”? That’s what we’re about to do. Sometimes knowing what to avoid is just as important as knowing what to do. Learning from other people’s mistakes is like traveling with a map, instead of blindly wandering and getting lost. In the world of online business, it’s easy to get lost if you don’t have the right map. In last week’s blog post, we discussed my friend Adrian Morrison’s 5 step eCommerce process. Now we’re going to get into some common mistakes that people make when it comes to eCommerce. Some

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