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I’ve said it before and I’ll say it again…
Content is KING!
There is absolutely nothing more valuable to people than information. People are actively looking for information on the internet all the time—24/7. And you can feed this need for information while benefiting your own online business. You can use content as a way to:
- Engage your audience
- Provide valuable information
- Increase credibility
- Build a relationship with your audience
- Show how unique you are
- Provide calls-to-action
- Give away free stuff
- Get people to make micro-commitments
- Reach new people
- Get your brand out on social media
Now, there are many different types of content out there. Examples include email, advertising, blogs, social media posts.
But one of the most effective types of content you can use in your online business is the report.
How To Use Reports To Grow Your Digital Business
Reports are absolutely invaluable.
You can use reports to exponentially increase the exposure of your digital business to the right audience. And you can use it to generate leads and sales. How? Here are some uses for reports:
- Offer it as a FREE gift on your opt-in page to help generate email leads.
- Periodically give away FREE reports to subscribers to build your relationship with them.
- Present a bundle of reports as an offer to your list of subscribers—perhaps giving them the first one for FREE.
- Have your list subscribe to a series of reports for a flat fee.
Just remember, if you want to create reports to sell, they need to be different from and more robust than the ones you give away for free. Fortunately, there are a lot of different types of reports you can create. Some of them may lend themselves better to the free report. Other types might be ideal to sell for profit.
With that in mind, here are 25 types of reports that will get you leads and sales…
1. General List
This might be the most common type of report you’ve seen out there. This is your basic report that provides the top secrets, techniques, ways, tips, steps, strategies, habits, or—well—anything, to help people in a certain niche. And these reports are always associated with a number.
But while this type of report is common and straightforward, the value it offers is tremendous. You can give people insight into any niche with this type of report and it’s great as a FREE giveaway.
Here are some examples of General List reports:
- Top 5 Strategies of Successful Investors
- Learn the 7 Greatest Secrets of the Top Internet Marketers
- Burn More Calories Everyday with These 10 Tips
- 30 Internet Marketing Methods that Will Propel Your Online Business Forward
- The Top 5 Foods You Never Knew Were Making You Fat
2. The How-To
People want to know how to do things. This type of report is great for anyone who has a business where they can teach a process for doing something in a few steps. The report will lay out how to do something in chronological order.
Here are some examples of the how-to report:
- How to Train Your Dog in Five Simple Steps
- How to Lose 10 Pounds in Two Weeks
- How to Turn Wool into Colored Yarn in 5 Easy Steps
- How to Start Earning Money Online within a Week
- How to Find the Perfect Life Partner
3. Turning Something into More
We all have things that we start with and wish they were bigger and better. And they can be! We just have to know how to tap into their potential. You can easily create reports that show people step-by-step how to take what they have and turn it into something that will give them a better life.
Here are some excellent examples of reports that help people turn what they have into something more:
- How to Turn $100 into a Fortune Investing in Cryptocurrency
- How to Turn Your Job Loss into a New Business
- How to Turn Your First Page into a Novel
- How to Turn Your Neighbor into Your Best Friend
- How to Turn Your First eCommerce Sale into Millions
4. Blueprint Reports
This is very similar to the how-to, but instead of phrasing it as a how-to, the report presents the topic as a blueprint. This is like the blueprint to a building. It is something the reader can follow EXACTLY to get the same results you got.
Here are some great examples of Blueprint reports:
- The Online Business Owner’s Blueprint to Marketing Success
- The Unbeatable Blueprint to Planning the Ultimate Wedding
- The Fish-Lover’s Blueprint for Building an Incredible Salt Water Aquarium
- The Real Estate Agent’s Blueprint for Staging Your Home
- The Successful Author’s Blueprint for Preparing Your Manuscript so Editors Will Actually Read It
5. Checklists & Planners
Another way to express tips, strategies, and advice is to provide them in the form of a checklist. People absolutely LOVE to check things off a list. It gives them such a feeling of accomplishment. It’s almost like providing them with a planner that they can use to get through something and stay on target. Plus, this is an ideal report when you need something short that you can give away for FREE.
Examples of Checklist reports include:
- The 30-Day Checklist to Meditation
- The Ultimate Guide Holiday Party Planning
- 20-Item Checklist to Scheduling Your Day as a Self-Employed Person
- 10 Things You Need to Do Before You Post Your Facebook Ad
- Teachers’ Top 20 To-Dos Before They Start Their First Day
6. Combination Reports
Sometimes, you can take two separate niche topics or two closely related niches and bring them together in a report. This gives the reader the value of getting information for two related topics in one place. For example, losing weight and eating a healthy diet go hand-in-hand. So does saving for retirement and your child’s education.
Here are some examples of Combination reports:
- How to Eat for Weight Loss and Get All the Nutrients You Need
- How to Feed Your Family Healthier Meals AND Cut Your Grocery Bill
- How to Start Your Own Business and Make More Money than Ever
- How to Improve Your Grades and Have More Time to Yourself
- How to Discipline Your Teen and Still Have a Good Relationship with Him or Her
7. Top FAQs
No matter what your niche or business is, people ALWAYS have questions. You could have an FAQ resource on your website, if you have a website. But wouldn’t it be better if you bundled up all the most relevant FAQs from all the resources you can find into one all-encompassing report?
People would absolutely love having all the answers in one place. It saves them the time and frustration of looking for the information. Plus, it makes you look that much more credible.
Top FAQs reports can be “Top X Questions About…”:
- Growing a Vegetable Garden
- Investing in the Stock Market
- Training for a Marathon
- Hiring a Freelancer
- Generating Leads
- Writing a Book
8. Sources of Ideas
Some people need to be given direction. They might know the general niche they want to work in or the general thing they want to accomplish, but they don’t know how to get started or what to do. In this situation, a report that gives the reader ideas that will guide them is invaluable.
Here are some examples of reports that offer a Source of Ideas:
- 50 Creative Ways to Show Someone You Love Them
- 101 Plot Ideas for the Creative Writer
- Top 30 Vacation Spots for the Winter Traveler
- 100 No-Fail Headlines for Your Email Marketing Campaign
- Top 50 Ways for New Mothers to Find Time for Themselves
9. Compilation of Resources
It is such a PAIN to have to search the internet for resources. So many people spend hours scouring Google for the information they need. But if you could offer a niche-specific report that provided the reader with the resources they need, they would be more than willing to pay for that report.
This type of report will list the resources in alphabetical order and include all relevant information, such as website URL, physical address, contact information, and pricing.
Here are some ideas for Compilation of Resources reports:
- Guide to the Best Hotels in the UK
- Guide Most Pet-Friendly Hotels Across the US
- The Top 20 Recommended Resources for Learning a New Language
- The 100 Most Educational Games for Kids
- The Children’s Book Writer’s Resource Guide
10. Niche Marketing
Take what you know about something general, such as internet marketing or email marketing, and target niche business owners. Narrow it down so that the information contained in your report is specific to the needs of the niche. This will give you a unique angle on a topic that is incredibly common.
Not only will you stand out in the niche, but this type of report is very versatile. You can generate it for one niche, then tweak it so that it can be used in another niche.
Some Niche Marketing report ideas include:
- The eCommerce Guide to Marketing
- The Dog Trainer’s Guide to Marketing
- A 7-Day Plan for Promoting Your Wedding Planning Business
- The Quickest Ways to Get More Referrals for Your Photography Business
- A Crash Course in Getting Your Paintings in Gallery Shows
11. Beginner’s Guide
Everyone is a beginner at some point. And these beginners welcome all the help they can get. You can create beginner’s guides in any niche you can think of. Fill the guide with useful tips and techniques and you will have a devoted following.
Some examples of Beginner’s Guides include:
- A Beginner’s Guide to Internet Marketing
- A Beginner’s Guide to Learning a New Language
- A Guide to Starting a Medicinal Garden for the Beginner
- 10 Beginner’s Tips for Reselling on eBay
- Beginner’s Top Strategies for Winning Las Vegas
12. Advanced Guide
You can follow up your Beginner’s Guide with an Advanced Guide. These can be given or sold one after the other to deliver extra value. With your advanced guide, you want to take it up to the next level. Make sure you include information that is beyond the beginner level and will appeal to someone who knows their way around a bit.
Examples of Advanced Guides include:
- An Advanced Field Guide to Animal Tracking
- Soccer Drills for the Advanced Player
- 9 Advanced Sales Strategies for the Real Estate Agent
- Advanced Social Media Marketing Strategies
- 10 Advanced Tips for Parents of Teens
13. What to Expect the First Year
Another way to approach the beginner’s guide is to consider the tips you can give for the first year. This is especially useful for people who are doing something that will last for the long-term and requires an adjustment period. The tips or advice you give in this type of guide will be appreciated during a very challenging time in a person’s life.
Here are examples of a “What to Expect the First Year” report:
- What to Expect the First Year As a New Parent
- What to Expect the First Year of Your Online Business
- What to Expect the First Year of College
- What to Expect the First Year Living Away from Home
- What to Expect the First Year of Marriage
14. How To Save Money
When you can write a report that tells people how to save money, they’ll like it. If that report tells them how to save money on something they have to do on a regular basis, they’ll LOVE it. And you can sell a report like this for $10 or $15. After all, if it’s going to save them $20 or $50 or more, then why not?
Examples of “How to Save Money” reports include:
- Top 10 Ways to Save $500 This Holiday Season
- How to Cut Your Grocery Bill by 20%
- 7 Sure-Fire Tips to Save Money on Your Next Vacation
- The Knitter’s Guide to Buying Yarn at Wholesale Prices
- Top 5 Secrets to Buying Brand Name Clothes at Bargain Prices
15. Common Mistakes To Avoid
Sometimes, writing a report from the angle of what mistakes to avoid is a good way to attract interest. After all, there are ALWAYS challenges, no matter what we do in life. Helping people become aware of these challenges and teaching them how to avoid them is valuable in any niche.
Examples of “Common Mistakes to Avoid” reports are:
- The 5 Most Common Mistakes People Make When Buying Their First Car
- How to Avoid the Top 10 Mistakes Made by Poker Newbies
- These Are 10 Things You Shouldn’t Do When Trying to Lose Weight
- 7 Stupid Things People Do When They Travel to a New Country
- 15 Things to Avoid When Launching Your First Online Business
16. The 5-Minute Guide
A report that shows people how to solve a problem or make a change in mere minutes is valuable. After all, people are always trying to save time. The quicker they can get something done or find a solution to a problem, the happier they will be—especially if it’s related to something they don’t like doing.
Here are some examples of “5-Minute” reports:
- The 5-Minute Guide to Organizing Your Kitchen
- The 5-Minute Guide to Soothing a Tummy Ache
- The 5-Minute Guide to Getting Out of the Grocery Store Faster
- The 5-Minute Guide to Improving Your Golf Game
- The 5-Minute Guide to Training Your Dog
17. How to Survive
Then there are the situations where you can’t solve a problem or get out of what you need to do. In these instances, a report that helps people deal with it, survive it, and get through to the other side is invaluable.
Here are some examples of “How to Survive” reports:
- How to Survive the Death of a Loved One
- How to Survive a Major Illness and Regain Your Health
- How to Survive the Loss of Your Job
- How to Survive Losing Your Home to a Natural Disaster
- How to Survive Facebook’s Advertising Rules
18. Appeal to the Busy Person
Everyone is super busy. We have jobs, families, community responsibilities. We have far less time than we need, which makes it difficult to fit everything in and still take care of ourselves.
Because of this lack of time, many people tend to avoid doing what they need or want to do. They don’t think they can ever achieve the results someone else has achieved because they think they don’t have the time. When you target “busy people,” you are speaking to the hectic lives people live. And you can inspire them to do what they want despite their busy lives.
Here are some great examples of reports that appeal to the busy person:
- The Busy Mother’s Guide to Finding Alone Time
- The Busy Student’s Guide to Getting Top Grades
- The Busy Executive’s Guide to Having More One-on-One Time with Employees
- The Busy Person’s Guide to Planning & Cooking Healthy Meals
- The Busy Professional’s Guide to Making New Friends
Sometimes, people want to know how to deal with things that are related to a specific age-group. After all, there are challenges throughout the various stages of life, whether they are your own challenges or you need to help someone with their challenges. And different age groups need different solutions to similar problems—you aren’t going to deal with a misbehaving toddler the same way you deal with a misbehaving teenager.
Here are some “Age-Related” report ideas:
- How to Retire by Age 50 and Live the Lifestyle You Want
- How to Tame the Terrible Twos without Temper Tantrums
- How to Live Through the Teenage Years and Have a Strong Relationship with Your Teen
- Your Complete Guide to Starting a New Business in Your Retirement Years
- A-Z Crafting Guide for Preschoolers
20. Current Events
There are news stories and amazing things happening all over the world every single day. People are into these stories and events. They care about them. And they want to know how those events affect what they are doing.
Here are some report ideas that tie into Current Events:
- Top Tips to Planning the Best 50th Birthday Surprise Party Ever!
- 10 Things You Can’t Travel to the Olympics Without
- 20 Amazing Christmas Gifts You Can Get for Under $10
- Top 10 Travel Destinations for Spring Break
- The Best Ways to Enjoy This Year’s County Fair
21. True Stories
We are all inspired by the lives and accomplishments of other people. This is especially the case when we are facing a challenge we aren’t sure we can overcome. When we are lacking confidence, hearing how other people succeeded can give us the boost we need. It can also teach us tips and strategies we can use in our own lives.
Check out these examples of “True Story” reports:
- The Inspiring True Story of a Man Who Severed His Spinal Cord and Walked Again
- Inspiring Stories of Centenarians
- Inspiring Stories of Breast Cancer Survivors
- The Inspiring True Story of a Man Who Survived 30 Years in a Prison Camp
- The Inspiring True Story of a Woman Who Started with $100 and Invested Her Way to Millions
People want to learn from the experts. You might be one of them, but there are plenty of others out there. You can interview them and create a series of reports from these interviews that you can share with your audience.
The great thing about the Interview approach is that you can interview multiple people in a single niche.
Take internet marketing. you could interview experts in the different areas of internet marketing, such as email marketing, social media marketing, advertising, and blogging. Each of these pieces contributes to the whole picture. They come together to help someone have a well-rounded idea of how to effectively use internet marketing for their online business.
And you don’t even have to be an expert in the niche you are working in. You can choose any niche, find the experts, and interview them. You can do this in multiple niches.
Here are some examples of “Interview” reports:
- A Sit-Down with a Fitness Trainer
- An Interview with a Travel Agent on How to Find the Best Travel Deals
- Questions on How to Buy a Used Car Answered by a Top Used Car Dealer
- How to Clean Up Your Credit with a Financial Planning Expert
- Best Ways to Homeschool Your Child with an Education Expert
23. Secrets of Professionals
Everyone and their dog wants to know the secrets of professionals who have succeeded. After all, these are the people who have shown it can be done and have led the way. And these are the people who can help those just starting out avoid the pitfalls that await them. When people can learn and replicate the results of the professionals, they will jump at the opportunity.
Here are examples of reports about the Secrets of Professionals:
- Learn the Secrets of Master Painters and Create a Masterpiece
- How Professional Fitness Trainers Stay Lean and Toned
- Learn How Professional Chefs Cook for Their Families
- What Top Marathoners Do to Prepare for Races
- What Inspires the Best Fashion Designers and How to Duplicate Their Results
24. Case Studies
This is where you get to showcase success stories. Ideally, these success cases have used your method or something you are selling to get where they are today. Your audience wants to know it’s possible. They want to see that real people have done it. You can show them that.
Here are some examples of “Case Study” reports:
- How the Top Internet Marketers Made Their First Million
- Take a Journey with Five Moms Who Each Lost More than 50 Pounds
- Inside the Best Fundraisers of the Top Five New Charities this Year
- Alongside the Top Fitness Trainers as They Do Their Personal Workouts
- How the Best Gamers Made Their Way to the Top
25. Pop Culture Tips and Tricks
We see the rich and famous all around us in the media. We are influenced by them every day, whether we like to admit it or not. And why shouldn’t we be. These are the people who have blazed trails and many of them have succeeded through sheer willpower and determination. We can grab people’s attention and teach them when we use pop culture as the draw in our reports.
Here are some fabulous “Pop Culture” report examples:
- The Diet Used by Celebrities Like Hugh Jackman to Get Lean and Ripped for Their Next Role
- Fashion Lessons from the Red Carpet
- How Royalty Keeps It Real and How You Can Too
- Tips and Tricks from the Dragon’s Den’s Most Successful Entrepreneurs
- How to Look Younger without Plastic Surgery—10 Celebrities Show You How
It’s All about How You Use this Exciting Tool
Reports offer you an endless list of possibilities when it comes to connecting with your audience. What you have seen in this post is just a sampling of what you can do. With these types of reports, you can engage your audience, inform and educate them, and build an incredible relationship with them.
This extensive list of report ideas is enough to set you on the path of generating A LOT of leads and sales. But you need to know the next steps once your report is written.
To learn more about how you can use reports to build your email list, check out the 100% FREE Digital Bootcamp. You’ll discover exactly how to create and use reports to get email leads and build your business.
[LINK TO DIGITAL BOOTCAMP]
In order to get more sales, it is absolutely critical to drive traffic. Without traffic, there are no customers, and without customers there are NO SALES.
Traditionally, a brick and mortar company could rely (to an extent) on foot traffic and word of mouth. These days, though, word of mouth isn’t enough and—for online businesses—foot traffic does not exist.
This is why ads are so important. In order to compete in today’s online marketplace and in order to truly stand out, marketers need to produce stellar ads that excite and entice their audiences.
Running ads may seem like a challenge, and there can be a bit of a learning curve. Still, they are actually easier to run than most people would think—especially when running ads through platforms like Google.
Google gives marketers a comprehensive platform, from which they can tailor the perfect ads for their needs.
One of the most powerful types of ads that Google offers is their display ads. Google Display Ads allows you to seamlessly run an online marketing campaign leveraging the power of banner ads.
Banner ads have been utilized since the early days of the internet, and they are still an extremely popular and powerful tool that can produce real results.
In order to take full advantage of Google Display Ads, it’s important to understand more about:
- What the platform is.
- How it works.
- What types of businesses will benefit from it.
- What types of ads are available.
- How to target.
- How to leverage metrics to increase efficiency.
Google Display Ads has helped me to dramatically increase the traffic to my sites, which has in turn led to thousands of dollars in sales that I never would have seen without these ads.
Any marketer that is not using this extremely useful tool is truly doing themselves a disservice…
Let’s take a quick moment to better understand what Google Display Ads are, to create a better understanding of what exactly it is that I am talking about…
What Are Google Display Ads?
Google Display Ads, put simply, are a sub-section of Google Adwords. This means marketers can actually create Google Display ads using the same platform as the rest of their Google Ads campaigns.
Through Google Display Ads, advertisers can create flawless banner ads that are either focused on an image, or an image mixed with text that can be added in Google Display Ads when the ad is created. We’ll get into that in more depth in a moment.
Essentially, for visual ads that draw the attention of potential customers, Google Display Ads are an invaluable tool.
Why Google Display Ads?
What is it that makes Google Display Ads such an invaluable tool? And why use banner ads at all?
To answer the first question, Google Display Ads allows marketers to reach a large audience, with a low barrier of entry. With as little as $10-20 per day, marketers have access to a market of nearly 90% of internet users from all around the world.
This means the potential reach of literally millions of people!
On top of that, Google Display Ads allows you to run ad campaigns that are based around clicks, instead of just impressions. This means that not only will you reach millions of people, but you will also have a much higher chance of actually converting these potential customers.
While this all sounds amazing, there is also the issue of banner blindness. This refers to the tendency for users to ignore banners—which leads a lot of marketers to avoid banner ads altogether.
This is a mistake, because while banner blindness does exist, there is an easy way around it…
Have a great banner ad!
As long as ads are able to really reach the right audience and catch their attention, a marketer can still get lots of clicks. The key is to create ads that reach the preferred audience, and to target those ads properly. We’ll get into targeting in a little bit.
To defeat banner blindness, ads need to stand out. They don’t need to be over-the-top, but they do need to get the customer to stop for a moment and look at what is being offered.
There are a variety of ways to do this, including:
- Time-Sensitive Materials
- Appealing Images
- GREAT AD COPY
It’s also extremely important to consider the sheer magnitude of a Google Display Ads campaign, and where customers can be reached. Using banner ads and Google Display Ads, potential customers are shown ads through:
- Video Services
- Even Emails!
Essentially, any website owners that have opted into Google AdSense may end up showing your ad (as long as the targeting fits).
While all of this sounds great, the question remains…
“Will this work for my business?”
What Types of Businesses Benefit from Google Display Ads
There are a variety of different types of businesses that can find success advertising using Google Display Ads. Here are a few of them:
Because of the physical nature of the product, banner ads can work amazingly well for eCommerce businesses.
If a business owner is selling a particular product and they know how to target properly, they can put their product on display in front of people that are interested in that exact thing.
Consider someone that is selling shoes online.
A banner ad featuring stylish shoes that are on sale can drive an incredible amount of traffic, made up of customers that love shoes or are at least in the market for a stylish pair of shoes.
eCommerce and banner ads are a perfect fit.
Affiliate Products and Digital Products
Ads for affiliate products can be more tricky, but they can still work. Just keep in mind that the page that the customer lands on has to be part of a full website, and not just a static sales page. Google frowns upon static sales pages.
With that in mind, affiliate product and digital product ads can be displayed with visuals that help the customer to see the results the product will provide for them.
Service Related Businesses
While services may not seem like they would translate to a visual ad, they actually can quite easily.
By showing the services in action or the results, the marketer can catch the potential customer’s attention, and can remind them of a service that they need provided. This, in turn, can lead to a click.
Most businesses can benefit from banner ads, if the ads are effective and well-targeted.
How Google Display Ads Works
So, Google Display Ads banners work…now what? How do they work? And what does a marketer need to understand about running these ads?
Here are some things to consider when getting a Google Display Ads campaign off the ground…
Where Ads Will Show
The first thing to keep in mind when running ads on Google Display Ads is where the ads will show. Before even getting into the details of how to run an ad, it’s important to understand more about how the audience will view the ad.
Ads can be shown in a variety of places, as we discussed before. In order to tailor ads for the audience, these different ad placements need to be kept in mind.
It’s also necessary to understand how the process works for the companies that are running the ads on their websites.
First, website owners will open up advertising space for Google to sell using AdSense – a platform website owners use to monetize their traffic.
From there, Google sells the ad spot to advertisers. They then split the profits with the website owner.
In order to get ad space, a marketer needs to create an ad, and then bid on the placement of the ad. Think about it like buying real estate. Whoever pays the most generally wins the bid.
Keep in mind that Google doesn’t just look at the bid price, though…they also look at the quality of the bid and use that information to find what they consider to be the best ads for their users.
If Google sees two bids and one is lower—but Google believes the ad and the website the ad is driving consumers to is higher quality—Google may actually opt for that ad instead of the higher bidder.
There are a few different bidding options that are available to marketers when they are running ads.
Some of these options include:
- Viewable CPM (Costs per Thousand Impressions). This is where a marketer pays X amount of dollars for every 1,000 times an ad is seen.
- CPC (Costs per Click). This involves bidding and paying a certain amount per user click.
- CPA (Costs per Acquisition). This involves the marketer paying a certain amount per user action. This is only used after generating over 50 actions.
The bidding option that the marketer should choose should depend on their end goals.
For instance, if an ad campaign is based around exposure and getting a brand out there, impressions may be the most effective bidding option. If the goal is for the consumer to take action, though, CPC may be the way to go.
This doesn’t mean a marketer is forced to only run one form of campaign. Multiple campaigns can be created with different ad sets and ads. Still, it is important to have a better understand, for each ad, of what needs to be accomplished.
Take a look at the end goal of the marketing campaign, then bid based on what option will best help to reach that goal.
Targeting is extremely important for reaching the exact audience a marketer wants to reach.
Back when marketers relied on old media, the way to target was to run ads on radio stations or TV networks that may have a similar audience to the product that was being sold.
Things have changed. Now audiences can be directly targeted based on a variety of factors.
Even banners have changed.
Where before people would erect billboards that were displayed to a very large general audience, now online billboards (banner ads) can be displayed to EXACTLY the right people.
There are a variety of different types of targeting that all marketers should be aware of, as well as different audiences that should be considered. Let’s start with choosing the right audience.
The Perfect Audience
The audience a marketer chooses for their ad campaign will fundamentally change the effectiveness of their ad or ads.
Keep in mind that the broader the audience is, the more likely it is to waste money. Even if the goal of the ad is impressions, getting a bunch of impressions from the wrong people is essentially useless.
Instead, ads should be highly focused, reaching the audience that will be most likely to interact, view the ad and take action when the time comes.
It’s important to note that the more targeted the ad is, the less people it is likely to reach. At the same time, though, the more targeted the ad is, the better chances of that ad reaching the right people.
Here are some aspects of targeting that are important to consider when building the perfect audience:
- Age. Not all products or services are appropriate for all ages. If a business owner is selling a product designed specifically for elderly people, having a younger audience view the ads would be a waste of money.
Instead, an ad should be targeted to reach the right age demographic of potential buyers.
- Gender. There are some products that both genders will benefit from. That said, many offers are gender specific.
For instance, you are more than likely wasting your time trying to sell men’s boxer-briefs to women!
Consider which gender (if not both) would benefit most from a product or service before running an ad.
- Location. Some products appeal to customers in certain locations. For instance, snow boots are effectively useless in Miami, Florida.
If a company is international, it’s also important to consider which countries would be more likely to purchase a product. If the product is an eBook that is written in English, Mexico may not be where you want to focus the majority of your ads.
- Interests. One of the most overlooked demographics that people should consider more are their audience’s interests.
Interests are an amazing way to ensure that the right people that are actually interested in a product or service see the ads.
If an entrepreneur is selling headphones, for instance, then music is an extremely important interest to consider.
Interests allow marketers to get highly specific with their ads—allowing them to reach the perfect audience.
Different Types of Targeting
Not only are there different audiences that can be selected when running Google ads, but there are also different types of targeting. These different targeting types allow marketers to reach the right audience based on a variety of specific factors.
The different types of targeting include:
Topics. Google has used their network to determine the topics of different apps, videos and websites that have opted in to AdSense.
Marketers can actually run ads on websites, apps and more based off of the specific topics that Google has created categories for. This means the ability to reach sites that are in the same sphere that a marketer is looking to advertise in.
Affinity. This type of targeting is based around users that Google considers to be long-term potential customers.
In-Market. In-market audiences are audiences that Google considers ready-to-buy. These are people that are already interested in what a marketer is selling, and simply need a nudge in the right direction.
Remarketing. This type of targeting involves retargeting people that have already visited a website before. These people have shown interest, and may simply need a reminder of what they are missing out on, or a special deal to get them in the figurative “door.”
Placement. When a marketer is looking to run ads on a specific website, placement ad targeting is the way to go. With placement ad targeting, a marketer can actually choose the URL that they want their ad to appear on.
With a mixture of the right types of targeting and the right audience, an ad campaign can go from getting mediocre results to creating amazing results that lead to massive sales.
Keep in mind, though, that this requires a marketer to know what their ideal audience should look like.
Part of this will come from making certain assumptions based on the brand that has been built. The other part will involve taking a deep look at the metrics from different campaigns, split-testing and seeing which audiences and targeted ads come out on top.
In order to grow a marketing campaign while also saving money, it’s important to understand how to read the ongoing metrics from the every ad campaign.
By running ads and then taking a look at the metrics, I have been able to make the changes needed to reach the perfect audience—which is the audience that is much more willing to click, consider and eventually buy.
The best marketers in the world understand the importance of looking over the metrics that they receive throughout each ad campaign, so they are able to use that data to tweak and grow.
It is extraordinarily rare that people run the best ad possible on their first go around. Even I continue to view the metrics from my ads and split-test for better results…
There could be a variety of different issues with an ad, and it’s only by looking over where the ad failed and where it succeeded that changes can be made.
Here are some things to consider when looking over the metrics of an ad campaign…
The Metrics to Look For
There are a few key metrics that should be considered with an ad campaign. These include:
Impressions. It’s important to see how many people have seen an ad, to get a better idea of the reach at a certain price point.
Clicks. If the ad isn’t getting any clicks, it’s not worth throwing money at. The amount of clicks should be considered alongside the…
CPC (Cost per Click). The average CPC should be low. If it creeps up too high, some changes need to be made to bring it down.
Conversion. It’s not enough to see the ad. People need to click through, and eventually become customers. Consider what conversion the ad is getting, to see how the advertising costs stack up with the actual conversions.
Audience/Demographics Reception. This is extremely important when it comes to making changes to who exactly is seeing the ad, and what changes can be made to boost the effectiveness of the ad.
Actually, I want to take a moment to discuss audience and demographics reception a little more in-depth…
While it’s extremely important to make sure not too much is being spent on each click, it’s also useful to take a look at who exactly is interacting with each ad.
A lot of advertisers will start an add thinking that a large variety of people will view and interact with that ad, but then find that only a certain group of people do. When this is the case, adjustments can be made.
A marketer may advertise to 18-50 year old customers, only to find that the customers 25-35 are the ones clicking the most. They may find that the 18-24 crowd isn’t clicking at all. If this is the case, there is no use wasting money trying to reach an audience that doesn’t care.
On the other hand, if the marketer believes that a certain demographic still would benefit, then changes to an ad may need to be made.
For instance, to reach the 18-24 crowd, an ad may need to be changed so it is more youthful and appeals to a younger audience.
All of this leads to another aspect of advertising that will take a Google Display Ads campaign from good to great…
Any good internet ad campaign should include some form of A/B testing.
Without getting too far into the weeds, split-testing involves running two or more similar ads, and seeing what the results are for each ad. Then, whatever ad performs the way that the marketer intends better can be tested again against another ad with small changes.
The goal is to find the ads that convert the highest.
This can only be accomplished by looking at the metrics of an ad and seeing where it succeeded or failed.
The last thing I wanted to discuss with metrics is scaling up.
Once a successful ad is found, it can be scaled in a variety of ways to make sure that it reaches a bigger audience.
Some ways to scale up are:
- Trying new topics, keywords and interests.
- Reformatting successful ads.
(For instance, an ad may work well as a square ad, and a marketer can then try reformatting it to be a banner ad.)
- Remarketing and selling new products to the same audience.
- Increasing budget steadily over time.
- Changing the bidding type to reach new objectives.
Through proper scaling, an entrepreneur will find that their business continues to grow, and that their ads make them more and more money!
The Future of Banner Ads
Google Display Ads are the present and future of banner ads. They allow for a heightened level of campaign customization, and they help to ensure that marketers get the most impressions, clicks and conversions for their dollars.
When it comes time to run ads, consider what we’ve discussed in this blog. Then, create an ad.
Once the ad goes live, start paying attention to the metrics, and see how the targeting, placement and overall campaign parameters are working for the ad. If the ad isn’t successful, don’t give up on it completely! Try making some changes to the audience, copy and more.
A few small tweaks may be all that is necessary to take an ad from good to great.
Start considering how display ads can be implemented to build your business to new levels, then put together the best display ad campaign possible through Google Display Ads.
The Simple Model One Student Used To Get His First $10,000 in Sales Selling Products He Never Even Saw (Or Owned) https://www.youtube.com/watch?v=u9QwjW7_SxI
No matter what corner of the internet we visit, we see content.
Content is everywhere.
And there is no way to truly engage an audience and embark on an internet marketing campaign without it. Why? Because…
Content Is King
Let’s face it. We live in the information age.
This means information is currency. And content IS information!
The need to provide information via good content has completely changed the face of marketing and the way we think about our online presence.
Nothing else matters (marketing, social media…etc.) without great content. While this applies to any industry, it is especially true when it comes to Affiliate Marketing, Email Marketing, and Digital Publishing.
Just think about why people go online. Most of the time they are looking for information. They are actively searching for quality content.
And there is SO MUCH content out there! So much information!
Anyone who wants to stand out and get noticed has to break through the noise and give people exactly what they’re looking for. The information has to be delivered in an appealing package.
But it can be difficult to know where to start. There are so many media and methods through which to deliver content. Knowing which to use and how to ensure people receive and read it can seem overwhelming.
However, creating great content is NOT as difficult as it might appear.
At Lurn, we have been delivering quality content for many years. Through this, we’ve learned the best ways to do it. And now we are going to share those methods…
15 Ways To Consistently Create Awesome Content
When creating content, it has to be done well.
Garbage content can do more harm than good.
Content has to capture attention, engage the audience, and provide value.
Fortunately, there are lots of ways to accomplish this. Here are 15 ways to consistently create and deliver awesome content to prospects, subscribers, and anyone else looking for it.
Let’s dive right in…
1. Answer the Big 3 Questions
People are bombarded with information all day every day. They don’t get a break from it unless they completely unplug. And unplugging isn’t an option for most people.
In order to stand out and get noticed in the midst of this information overload, it is critical to make the content relevant to the audience. To do this, three critical questions must be answered:
- Why should I care? People won’t bother with information unless they see a good reason to—unless they are shown why it is important.
- What do I need to know? People don’t want fluff. They want detailed information that tells them exactly what they need to know. Nothing more, nothing less.
- How do I put this into action? People want to know how to put this information into action. How can they use it to make a difference in their life?
Start answering these three questions right at the beginning of the content—right in the heading and introduction. This will hook people and pull them in because they will see the value in it.
2. Be Consistent
Consistency is a great credibility builder!
In this chaotic world, people like consistency whenever they can get it. They want to be able to depend on things to go in a predictable way.
This is why any content that is published must be done so consistently. This means a consistent niche, consistent voice, consistent method of delivery, and consistent timing.
This last one is very important. It’s important to release new content on a regular basis. This helps build a following. When people know to expect a blog post to come out every Sunday, they will count on that. And they will be looking for it.
This consistency also helps with SEO. The more regularly content is published, the more readily it will be picked up by search engines.
But ultimately, the best reason to be consistent is that consistency builds trust. People know they can trust the person behind the content and this builds a brand. It builds a community around the content. It builds a relationship.
And nothing is more important than building a relationship with the consumer.
3. Stop Being a Perfectionist
Perfection isn’t necessary for creating great content. The important thing is to get the content out there. Make it available to the masses—NOW!
Yes, content has to be of high quality. But it doesn’t have to be perfect. It doesn’t need to look like Shakespeare wrote it. The key is to find a balance —high enough quality that people feel it is valuable, but not so time-consuming that it takes a month to write one piece of content.
Build the habit of taking action. Get writing. Get creating. Get that content out there!
After all, it doesn’t matter how perfect it is if no one ever sees it.
4. Be Conversational
Content should be written in a conversational manner.
If the content is stiff and formal, it won’t draw people in. Content written that way is hard to follow. It makes it difficult to hold people’s attention.
No one wants to read a boring essay.
Instead, deliver content in a casual way. Like talking to a friend. People are far more likely to respond well to information delivered by a friend than information delivered by a stuffy authority figure.
And it is absolutely critical that the content catches people’s attention!
This starts with the very first words that are written. It starts with the title or headline. Say something that will make people stop and think. Make it controversial or ask them a question. Go against the grain.
People will turn a blind eye to the same old, same old. They don’t have time for that. They’ve seen it before. But if people are curious enough, shocked enough, intrigued enough, they will stay with the content until the end. They will engage with it. They will see the value in it.
5. Be Unique
Cookie cutter personas, opinions, and content will fail—miserably.
It is so important to STAND OUT, to be different from the rest of the content out there.
On a beach, all the sand looks the same. It’s the grain of sand that is a unique color, size, and shape that stands out and gets noticed.
Be unique. Have a unique angle on a topic, a unique tone of voice, a unique style.
This uniqueness will develop over time, but start developing it right from day one. Create an identity people will know and admire. This will result in a unique brand that people will love and be loyal to.
6. Be Authentic
This goes hand in hand with being unique.
Be authentic. Be real. Be transparent.
You don’t have to pretend to be the world’s biggest expert if you’re not. As long as you can provide value and help people, that’s what counts.
You don’t have to try to be a serious academic type if you’re not. If you think about it, most successful people aren’t serious academic types at all! They’re just genuinely themselves!
Being authentic will get more people to relate to you. When more people relate to you, you start connecting and building relationships. And this leads to avid followers and loyal customers.
7. See What’s Viral
Create content people are actually looking for.
How do you know what people are looking for? Just look at the content that has gone viral.
This is what people really want. Check out sites like BuzzSumo to get ideas. Look at what’s trending on social media platforms like Facebook, Twitter, and Instagram.
Content that is viral is what people are really interested in. Take advantage of that! Ride the wave of viral content.
But don’t COPY the content. The key is to find the content, then make it unique. Own it. Leverage relevant viral content and put an original spin on it. This will make it stand out and get noticed.
8. Use Copywriting Strategies
Being a good copywriter is critical to creating exceptional content.
Copywriting is actually the basis of both creating great content and selling anything online.
Great content must be engaging and enticing. And this is achieved through using the principles of copywriting.
But remember, this isn’t about perfection.
It’s about hooking people’s attention with a great headline. It’s about telling them a story that will allow them to relate and feel a connection. It’s about having a flow to the content that carries them through it in a logical, yet engaging way.
And here’s some good news!
We’ve systematized the process of becoming a good copywriter. We’re offering a free copywriting workshop to help anyone become a great copywriter: Free Copywriting Bootcamp
This copywriting bootcamp is designed to teach the principles of copywriting in the form of a simple system that anyone can implement in any copywriting situation. Make sure to sign up for it to be able to really create great content.
And once copywriting is learned, it is valuable for life. It can be honed and used again and again and again.
9. Have Calls to Action
Even though content is designed to deliver information, it should still get people to take action.
Calls-to-action are important in any piece of content. Does this mean asking people to purchase a course for $500? No.
Start small. Get people to make micro-commitments.
This could be as simple as putting a newsletter sign-up form at the end of an article.
When people make micro-commitments, each of these actions builds momentum. One commitment leads to the next, which leads to the next and so on. Each commitment can be slightly greater than the one before it. As they make these micro-commitments, they begin to build trust.
And this makes them ready for larger purchases down the road.
10. Give Away the Best Stuff
People love getting things for FREE.
The key is to give things away that are so valuable that people say to themselves, “If this is what I’m getting for free, what kind of amazingness do I get if I pay?”
Of course, all of the content is free. Just be sure to put out free content that is better than most people’s paid content. This will really impress the audience and keep them coming back. It will earn their loyalty and trust.
Just don’t get greedy.
Ultimately, we all want to earn money. But trying to soak it out of people for every little thing you produce will only backfire. Get people to trust and gain their loyalty with the free content and they will become paying customers later on.
11. Mix Up Different Kinds Of Content
Switch things up!
The same kind of content all the time will get boring. And when people get bored, they leave.
There are so many different kinds of content that can be created and shared.
Written content can come in many forms, such as:
- Blog posts
- Reports and white papers
Audio content is a great way to get people onboard and interested. This could come in the form of audiobooks, guided meditations or podcasts.
Podcasts are particularly hot right now. Examples of content that can be delivered via podcast include:
Video content is used a lot here at Lurn. It can be highly effective and can include content such as:
- Product demonstrations
- Interviews with employees and customers
- Presentations, workshops, and seminars
- Face-to-camera videos discussing various topics
The key is to experiment and find out what works best, what the audience responds to.
Just keep things varied. This way, the audience will enjoy different ways of learning the information that is shared. It will keep them engaged and coming back for more.
12. Make the Content Easy and Desirable to Share on Social Media
Keep the content simple and make it shareable!
Content should be easy to share on social media because that’s where people spend a huge chunk of their time. It is critical to ask this key question, “Would someone want to share this content with all of their friends?”
Sharable social media content can come in the form of:
- Tweetable quotes
- Video introductions or product reviews
- Case studies
- Top 10 lists
- Slideshow presentations
To help make this content shareable, it has to be appealing and easy to share. This can be accomplished by doing the following:
- Have easy sharing buttons
- Make it visually appealing so it catches the eye
- Ensure it is valuable and practical
- Affirm people’s beliefs
- Offer rewards for sharing
- Allows people to gain social credibility by sharing
- Make it intriguing or shocking
- Gets people involved in some way (make them feel like they’re a part of something)
The more the content goes viral, the more people will know the brand and the person behind it. And this will generate a loyal following that will be more likely to spend money down the road.
13. Presentation Matters
Content has to look good or people won’t even notice it.
Remember, people are bombarded with content 24/7. There is all sorts of content out there. To stand out from the background noise, it is critical that the content be presented in a professional manner. Why?
Because it’s important to appear credible and trustworthy. People will engage if they feel they can trust the source of the content.
To give content a professional look, present information in appealing, easy-to-read ways. Use images, infographics, and charts. The visual appeal of these tools cannot be overstated. They engage the audience and guide them through the content in a linear manner—which is how the human mind works.
These tools also help enhance the next point…
14. Visual Flow
Written content has to be easy to skim.
Let’s face it. People are busy, and whenever they see written content, they will skim, rather than read the entire thing.
Making the content easy to skim means using a lot of sub-headlines and bullet points. Make sure the gist of the entire story can be understood simply from the sub-headlines.
Then, if the reader is intrigued enough and sees the value, they will go back and actually read.
The diagrams and charts mentioned above will help in the overall visual flow and appeal of the content. The content truly has to look good. It has to catch and hold the eye. Use bold, italics, and underline. Use color and CAPITALIZATION. Make certain words and sentences stand out.
All of this increases the visual appeal of the page and keeps people reading.
15. Use Resources for Writing and Design
No one has to do it all alone when creating content!
There are professionals out there who can do a lot of the work.
Freelance writers and designers can be hired for fair prices from sites like Upwork, Guru, iWriter, and Fiverr. These people can do all the leg work of creating the content.
When studying other people’s content, it is easy to get audio and video transcribed. Go to Rev.com for transcription at a fair price. This tool can also be used to get thoughts out of the head and onto the screen.
When making screen-captured video content, Camtasia and Screen-Cast-O-Matic are incredible. And for making free, high-quality audio recordings, Audacity is awesome.
These are tools we use all the time here at Lurn. The key here is to leverage the talents and skills of experts. These people are professionals who can lighten the load and ensure the content is high-quality and ready to go.
16. Tap Into New Ways Of Reaching People
Keep your eyes out for new opportunities.
And this is exactly what successful entrepreneurs do. They’re always on the lookout.
There are so many ways of connecting with people. And new ways are popping up on a daily basis.
These can be social media platforms, new strategies for existing platforms, new marketing methods or even using new technologies.
Here are some ideas:
- Answering questions on Quora
- Posting on Steemit (a new, innovative social media platform)
- Crowdfunding a project
- Creating a branded podcast
- Advertising on podcasts
- Facebook messenger marketing
- Doing Facebook Live videos
- Using influencer marketing
By tapping into new ways of reaching people, you’re obviously going to reach more people.
It’s also going to result in being viewed as an innovator, building a larger audience and providing more opportunities to connect with potential customers.
17. Go Live
Live videos are a new way to reach A LOT of people on social media.
Facebook and Instagram added a live video feature in 2016. And it’s emerging as the best way to engage with people on social media.
It’s LIVE – It’s a raw, uncut glimpse into a brand.
Live videos get a wider reach – Facebook Live videos, for example, appear as notifications for everyone who follows your page. This is not the case with regular posts, which are typically seen by a small percentage of a page’s following.
Live videos are engaging – People can comment and ask questions while the live video is going on. This makes it far more interactive than traditional posts.
Live videos are great for building relationships. And because they have a wide reach too, they’re a great tool for building a big, engaged audience that eventually become paying customers.
18. Build A Network
You don’t have to do it all alone.
Leveraging the help of others will greatly accelerate success. It creates a synergistic effect.
Having a network of likeminded people will give you more ideas, more accountability, more exposure and more reach with everything you do.
Here are some ways to tap into the network effect:
- Guest blogging
- Swapping social media shares
- Mastermind groups
19. Model Other People’s Success
Learn from other people!
There is no need to reinvent the wheel. Read and watch other people’s videos to get inspiration and ideas. Piggyback off other people’s content.
For example, write a blog post about a great article. But add some original thoughts to the post to make it unique.
But NEVER copy another person’s work!
This cannot be stressed enough. Copying someone else’s work is unethical and illegal. It also keeps you from learning and growing as a business person.
Just allow the work of another person to inspire ideas and offer guidance and direction.
Then be original!
Content is CRUCIAL to the success of any online marketing campaign.
Without great content, there is no engagement with the consumer.
And writing content that delivers valuable information is a simple process.
The key is to make use of these 15 ways to consistently create awesome content. To recap, the 15 ways are:
- Answer the Big Questions
- Be Consistent
- Stop Being a Perfectionist
- Be Conversational
- Be Unique
- See What’s Viral
- Use Copywriting Strategies
- Have Calls-To-Action
- Give Away the Best Stuff
- Mix Up Different Kinds Of Content
- Make the Content Easy and Desirable to Share on Social Media
- Presentation Matters
- Visual Flow
- Use Resources for Writing and Design
- Model Other People’s Success
Following these content strategies will produce a loyal following. It will ensure that people trust the brand. And it will help develop amazing relationships with those people.
This all paves the way for monetizing that content.
Ultimately, that is what internet marketers are aiming to do—make money.
And we can help!
To learn how to make money from these content strategies, join our FREE Digital Bootcamp.
Learn from the experts, people who have spent years developing and sharpening their content skills. People who have made millions delivering content using these very strategies.
What are you waiting for? Sign up for our free Digital Bootcamp today.
See you there!
Limited Seats Available! https://www.youtube.com/watch?v=3YezhpJY1Ig
Here’s a BIG myth that needs to be busted…
Starting a business costs a lot of money.
That just isn’t true anymore.
Starting a business does NOT have to cost a lot of money. Not these days.
Yet people still have the misconception that it does.
Massive opportunity exists on the internet right now and it’s like nothing we have ever seen. In fact, the internet has completely leveled the playing field.
An individual working out of their living room can now compete with the big players—and they can start their business for less than $500.
Not only is the start-up cost low, but the potential to earn is incredible.
And that’s not all. Because the internet has opened up the entire world, there are so many other advantages to operating an online business:
- The ability to run a business from ANYWHERE.
- Access to consumers from across the globe.
- The ability to sell 24/7, which means making money while sleeping!
- Potential to run multiple businesses at the same time.
- Automation, freeing up the business owner’s time.
There is no other form of business that offers the benefits of an online business.
And all that is needed to start many profitable online businesses is a computer and an internet connection.
With a few basic tools, like web hosting and an email autoresponder, there is no limit to what can be achieved. And these tools are available for less than $30/month.
What can be done with these tools?
There are seven profitable online businesses that are simple to start up for less than $500. And each of these has huge earning potential.
Spoiler alert: I’ve personally used several of these models, and I grew one of them to over $10 million!
The key is to find the right model.
After all, I believe it’s important to start a real business that can last for the long haul.
A business like that has 3 important traits…
- It Offers Value – If a business doesn’t add value to customer’s lives, then it’s not going to last – and it’ll be a miserable experience trying to keep it going.
- It’s Scalable – The best online business models (including these 7) can be started on a small scale, even as a part time “side hustle” and eventually grow into a large business.
- It’s Possible To Systematize – We’re looking for freedom here, not a new job with more responsibility. The best online business models can break the link between time and income, which means more free time for the owner.
The 7 business models below have all 3 characteristics, as long as the right system is implemented.
7 Profitable Online Businesses You Can Start For Less Than $500
Twenty years ago, no one would have guessed that starting a business would be so simple and so inexpensive. Yet today, there are seven online business models that make that possible.
These businesses include:
- Affiliate Marketing
- Digital Publishing
- Coaching and Consulting
- Amazon Kindle
- Freelancing and Creating an Agency
There is such variety here. Chances are, anyone can find at least one of these businesses that suits their talents and their interests. There is at least one they will enjoy.
So, let’s go through each one in detail and see what these online business opportunities are all about…
1. Affiliate Marketing
Affiliate marketing is perhaps the easiest, quickest, and best way to start an online business.
Affiliate marketing is basically selling other people’s products and getting a commission for every sale.
I personally recommend getting into affiliate marketing by building an email list. In fact, that’s exactly how I made my first money online.
The first $100 I made online was promoting an affiliate offer. I’ve never been more excited than I was after making that first sale.
Today, I make over five million dollars a year just through affiliate marketing—and affiliate marketing is only a secondary part of my business.
One of the courses I help sell costs $999 and I get a 50% commission on each sale I make. That means that for every course I sell, I take home $499 of pure profit!
It’s also possible to sell affiliate products with a blog, Youtube videos, niche websites, and more.
The best part about affiliate marketing is that there’s no need to create an original product
That means the creator of the product does most of the heavy lifting on the front end. They create the product, the sales pages, delivery for the product, and more.
The role of the affiliate is to simply get new leads to the product’s sales page.
It’s easy to scale— Instead of having to spend a bunch of time creating new products, all affiliate marketers have to do to scale is find new products to promote.
The possibilities for growth are tremendous—There is no limit to the number of affiliate offers that can be promoted. The number of people that can be targeted is staggering.
It doesn’t get any better than that. And I have developed a system anyone can use to get started with affiliate marketing…
3 Simple Steps to Get Started With Affiliate Marketing
Step 1 – Build an Audience
Email marketing is the best way to build an audience. Create a free gift, set up an opt-in page, and drive traffic to that page. These subscribers can then be marketed to for this affiliate offer and any future offers.
Other ways to build an audience include creating a blog or building a following on social media. Building a relationship with followers will make it possible to attract them to the affiliate offer.
Step 2 – Find a Product and Sign Up
To promote a product honestly and genuinely, it is best for an affiliate to actually like and/or use that product.
All the best affiliates search out these types of products and promote them. Because when they like it, they can truly talk about how great the product is. They can sell it with 100% confidence.
Once the ideal product is found, simply sign up for the merchant’s affiliate program. There are marketplaces like Clickbank and JVZoo that make it easy to find and promote affiliate programs.
Step 3 – Sell and Earn
Once an affiliate is signed up with the merchant’s program, it’s time to sell that product to the audience. A commission will be earned on each sale. And depending on the affiliate program, that commission could be as high as 50%, 60%, or even 70%.
But there are some additional things to know that will help bring success to any affiliate marketing efforts…
Keys To Affiliate Marketing Success
These are just a few last tips that will help ensure an affiliate marketing campaign is successful:
Pick the right niche—Pick the most popular niches. These are areas where a lot of people are actively looking for information to solve their problems.
The best niches also have a lot of products to promote. For example, personal development is a niche rich in affiliate products, while politics is not, even though politics excites people’s emotions.
Here are some niche ideas:
- Personal Development
- Pet Training
- And pretty much anything else you can think of!
Build an audience—The best way to build an audience is through email marketing. Create a free gift, create an opt-in page, and bring traffic to the site.
Promote the chosen offers—Develop strong sales copy skills. These skills will allow anyone to write in a way that gets readers to take action.
Affiliate marketing is one of the best (if not the best) ways for somebody who is brand new to online business to get started.
It’s where I started, and it works just as well today as it did back then.
To achieve awesome success in affiliate marketing, start with our FREE Digital Bootcamp.
2. Digital Publishing
Digital publishing is another very powerful online business.
In fact, this is the largest part of what Lurn does!
Digital publishing is about developing and selling information products. These products include things like eBooks, videos, audio recordings, membership programs, and live events. Digital publishing is incredibly flexible. And like affiliate marketing, it is open to any niche.
And it is so much more accessible today than it used to be.
In the past, it was difficult to get into the publishing business. To create information products and ship them was a vast undertaking. It cost a lot of money and took a lot of time to:
- Produce the product (i.e. type setting and printing)
- Market the product
- Mail it out
- Make corrections if needed (which meant reprinting the product)
These days, the whole process is digital and automated. Selling 1,000 products requires no more effort or resources than selling one product. And that means an increase in profits without an increase in effort.
Plus, once the product is created, that’s it. It will always be there. Product creation is a one-time effort. Even if revisions or updates need to be made, it is a simple matter of making changes to the file.
However, when getting into digital publishing, it is important to go about it the right way…
3 Basic Steps of Digital Publishing
There are three steps anyone starting out in digital publishing should take:
- Choose a niche—As with affiliate marketing, it is best for the digital publisher to choose something they are passionate about.
- Create a product—This can be created by the digital publisher or outsourced.
- Sell the product—Sell to an email list, through a social media following, and through advertising.
Here is an example of the kind of niche and product someone could create. Say they are interested in the dog training niche. This person could:
- Record a few videos that show them training a dog
- Edit these videos using free software
- Package it all into a $37 course
Yes, it really is that simple!
Plus, there are plenty of services these days that will handle payment processing, tracking sales, processing refunds, and anything else associated with selling a digital product. Again, this is so simple.
In fact, the hardest part of digital publishing is the marketing. And for this reason, it is crucial that any digital publisher—and any online business owner—learn copywriting.
Now, before we move onto the next business, I want to stress the massive profit potential of digital publishing. I have created more than 20 seven-figure products using digital publishing.
How awesome is that? And the only expenses associated with digital publishing are:
- Web hosting, such as HostGator or Bluehost
- A website on which to sell the digital product
- A website that delivers the digital product
- An email autoresponder like Sendlane, Aweber, MailChimp or GetResponse
The earning potential with digital publishing is phenomenal. And there is absolutely no reason NOT to do it.
Digital Publishing is a great complement to Affiliate Marketing. They can actually make each other more effective!
Here’s why. Both Digital Publishing and Affiliate Marketing involve selling information products and building an email list.
With an online brand and an audience, anyone can sell their own digital products, have affiliates promote their products and even promote other people’s products!
For example, someone in the fitness niche might have an online course (their digital publishing product). They can also have other fitness professionals promote that course as affiliates. And since it’s not optimal to promote one product 24/7, they can promote relevant affiliate products to their list as well.
Another super effective blend of Digital Publishing and Affiliate Marketing involves tripwire offers. Tripwire offers are low-ticket offers that get customers in the door. And from there, more expensive offers can be sold.
It’s really hard to get new customers. But it’s easy to turn customers into repeat buyers. Tripwire offers let prospects buy something really inexpensive, to get in the door, and turns them into customers. After taking action with a tripwire offer, people are much more likely to buy something else! That’s the key.
Here’s how it all fits together. An original information product can be a tripwire offer. Then higher ticket affiliate products (and more original products) can be sold to these customers as well.
See the incredible amount of opportunity here?
It is also incredibly easy to sell physical products online.
And this is precisely what an eCommerce business does. Just think of Amazon and Ebay. They are the largest examples of eCommerce out there.
In fact, during the last quarter of 2016, Amazon generated over $47 billion in revenue! Just think about that. It just goes to show how big eCommerce is. People ARE shopping online.
But the giants aren’t the only ones making big money from selling products online.
There are many entrepreneurs that make millions of dollars every single year through eCommerce. There are different levels of eCommerce businesses. Some of these people have quite extensive websites, but many of them have simple websites and still make a lot of money.
And some even don’t have their own website! They simply use an eCommerce platform, such as Shopify. Through this platform, they can sell anything and have it shipped right to their customers.
And it has never been easier to start an eCommerce business.
With the right system, an eCommerce business can be started for less than $500.
Compare that with the thousands (or more) it would cost to start a brick and mortar retail store.
That said, I don’t talk as much about eCommerce because launching an eCommerce business will be more expensive than the other business models because we’re dealing with physical products.
Why? Because physical products need to be produced, warehoused, and shipped. Yes, there are companies that handle all of this, but the profit margins aren’t that big.
For example, after deductions are made at different points in the supply chain, a business owner might only make $3 off of a $20 product.
Other models like digital publishing and affiliate marketing have much larger margins.
That means to be profitable, eCommerce is a straight up numbers game. The good news is that people LOVE buying physical products.
Having said that, this is a business that can be extremely profitable for someone who knows what they’re doing. Honestly, eCommerce can be one of the highest earning online business models when done correctly. My wife actually runs a profitable eCommerce store.
Of course, there are some general principles to keep in mind. Like with every other online business model, it’s so important to pick a profitable niche. A niche will make or break a business. Also, it’s crucial to sell the right products.
Do some research on Amazon and Ebay to see what products are selling well in a niche. With the foundation of a good niche and good products, chances of success are much higher.
For an even more detailed guide about some common mistakes to avoid, read our article 7 Big Mistakes People Make With eCommerce.
With that in mind, here is the easiest way to get started in eCommerce:
- Use a built-for-you website platform like Shopify—This way, all the heavy lifting is done by them and all that is left is to choose the products and sell.
- Choose a niche—This is just like choosing a niche in affiliate marketing and digital publishing.
- Find products—The best place to do this is through AliExpress. This is an online shopping site that takes care of the shipping. All products are sent directly from the manufacturer or distributor, which means no inventory and no warehousing needed.
Up to this point, we have talked a lot about different types of products—other people’s products, digital products, and physical products.
However, it is also easy to set up an online business that sells services. Let’s take a look…
4. Coaching and Consulting
Services are in high demand!
Anyone who has knowledge or skills that can help others can easily launch a successful coaching and consulting business.
And this is an ideal business for anyone who likes working with people.
Coaching and consulting are not new concepts. They were around long before the internet showed up on the scene.
But as with any other type of business, the internet has made it much easier to connect with potential clients in ways that were not available in the past.
First and foremost, coaches and consultants now have access to a global pool of consumers. And this means there is massive potential for success.
Again, the right niche must be chosen, one the business owner is passionate about. And some niches are immensely profitable. This is particularly the case with any type of business consulting.
Regardless of the niche chosen, working as a coach or consultant will build expertise like no other online business. When we work with others, we are always learning.
Plus, this is a business that can benefit from one-on-one work or can be scaled. Rather than working one-on-one, a coach or consultant can easily work with groups of people. This can create a massive increase in profits.
But remember, a coach and a consultant are not the same thing…
The Difference Between A Coach And A Consultant
It is easy to mistake the coach and the consultant as the same thing. But this really isn’t the case. The difference between them is subtle, but there is a difference.
A consultant works with someone to find solutions in some area of life, like their career or business. An example of a consultant is a marketing consultant. This is a person who will go into a business and give their clients specific strategies on how to improve marketing.
A coach is a little different. Rather than telling people what to do, a coach helps create a framework that allows their client to figure out for themselves what they should be doing. Then the client can execute their plan.
In other words:
- The consultant tells the client what to do.
- The coach gives the client guidance so the client can figure out what to do.
Coaches and consultants are absolutely incredible people.
I honestly don’t know where I would be without them.
I have personally paid thousands of dollars a month to be able to work with amazing marketing consultants, business coaches, and more. That is all money well spent, because by getting that individual attention, I was able to make real breakthroughs in my life.
Over the past year, I have been working with an entrepreneur coach, and it has been one of the most profound experiences of my life. This coaching has been incredibly valuable to me as a business leader, it has been great for my company, and it has even been great for my soul!
Perhaps the most beautiful thing about coaching and consulting is the opportunity to work with people in just about any area of life. No matter the niche, there are opportunities to coach and consult with people.
I have personally met people that do coaching in:
- Health and nutrition
- And more…
It’s Easier Than You Think
Coaching and consulting might be the easiest online business to start.
Everyone has some type of skill that other people would pay to learn. Yes, everyone. Even if someone’s only skill in the world is Excel spreadsheets, there are A LOT of people who are willing to pay to learn those skills.
Coaching and consulting requires less technical knowledge than the other business models. It can be started with just a phone and an internet connection. That’s it!
There’s one more thing that keeps people from taking advantage of this awesome business model: Selling!
Selling can be scary to some people. But it doesn’t have to be.
A lot of people don’t feel comfortable promoting themselves. With coaching and consulting, there’s no need to be pushy or “salesy.”
All it takes is for someone to be themselves and have a skill that helps people. Then, the coach or consultant can just start conversations with potential clients and show how they can help them. That’s how almost everyone gets started.
If coaching or consulting sounds like a fit, the good news is it is easy to launch a coaching or consulting business…
Simple Steps To Starting a Coaching or Consulting Business
- Choose a niche—There’s that niche again. Except this time, the key is to choose a niche in which the coach or consultant already has experience and skill. After all, it isn’t possible to direct and guide people without having the proper knowledge and experience.
- Start reaching out to ideal prospects or run ads—Advertising is one way to attract clients. It is also possible to attract clients through other channels, such as LinkedIn, social media, or even contacts through business colleagues.
- Have a way to speak with clients—When working with clients, whether one-on-one or as a group, there needs to be a way to speak with them directly. Be sure to set up a method of communication, such as phone, conference call, or Skype.
Here’s an inside tip: One of the most IN-Demand coaching/consulting services right now is Facebook Advertising.
Many of our students at Lurn are booking clients at an exceptional rate. And they all started with our Free Facebook Ads Bootcamp. Sign up today to really leverage the coaching & consulting business model: Free Facebook Ads Bootcamp
Blogging can become a lucrative business.
For those who have been living under a rock, blog is short for web-log. It’s basically a type of website that has articles posted instead of only static pages.
Honestly, every website should have a blog. They’re that important. And they can really accelerate online business success. There’s a reason why every major company in the world now has a blog. They know the potential.
Blogging is a great online business to start all by itself. But it’s even better when used in combination with some of these other businesses.
There are so many benefits to blogging:
It leverages SEO—This is a HUGE advantage. All the written content makes the blogs rank high in search engines. This has the potential to attract a lot of organic traffic, for FREE. In fact, this is more possible with blogging than with any other business models we have discussed.
Works well with other businesses—Blogging can easily be combined with any other of the businesses we are discussing here. It is so easy to implement affiliate marketing on a blog simply by adding banners with affiliate links. It is just as easy to link a blog with digital and physical products or with services offered.
Blogging is a great option for writers—Writers can take special advantage of blogging, expressing their knowledge in a way that works best for them. But those that don’t feel confident writing can still use blogging as a tool by outsourcing it to a freelancer.
Blog content is sharable—Blog content can easily go viral because it is highly sharable. It can be shared on any social media account, by the blogger and by the readers.
It is suitable for any niche— It is incredibly easy to blog about any niche under the sun. Sharing information about a specific niche is a great way to generate a following and show the skills and knowledge of an expert.
Finally, blogging is just plain fun!
The key is to post content regularly. It is important that the followers of a blog know what to expect. They must be able to rely on the fact that they will learn something new at predictable intervals.
And above all, make sure the content is valuable! People won’t come back if they don’t think the content is useful.
Content Is King
Blogging is all about content.
A blog with high-quality content is one of the best assets in the online business world.
We’re in the Information Age. People are actively seeking out information. And a blog will make any online business A LOT more visible.
And if the blog has amazing free content, people are going to be hungry to pay for whatever else is offered.
For example, someone with an excellent blog about natural health will find it very easy to sell any products related to natural health (ebooks, online courses, consulting services, health products and more).
Plus, starting a blog is pretty simple.
The Simplest Way to Start a Blog
- Choose a niche—Like always, start with selecting the niche that will work best in terms of passion and monetization.
- Install WordPress— Buy hosting and install WordPress, which is 100% free. Most web hosting providers now have 1 click WordPress installation, which makes this step a breeze!
- Start writing posts!—Just get going. And remember, planning blog content in advance will help ensure the content is always good and consistent.
Ways To Monetize a Blog
Of course, a blog will only be a business if it is monetized. Otherwise, it is just—well—a blog. Here are some ways to monetize a blog to start earning an income:
- Affiliate marketing
- Digital publishing
- Selling eCommerce products
- Selling coaching/consulting services
- Ads on the site
Next, let’s talk about publishing books…
6. Amazon Kindle
It is SO easy to self-publish a book thanks to Amazon!
Amazon Kindle is the largest eBook marketplace in the world. In fact, it’s so big that today Amazon sells more eBooks than physical books.
This is a great option for writers. Writing eBooks and selling them can generate a lucrative income. And if someone isn’t a writer?
They can still take advantage of Amazon Kindle!
Anyone who doesn’t feel comfortable writing a book themselves has another option.
They can outsource the creation of their eBooks. Again, there are freelancers out there who are experts when it comes to writing. Simply find a writer, provide them with an outline for the book, and watch the magic happen.
One of the major advantages of publishing via Amazon Kindle is that the customers are already there! It is easy to have direct access to an audience that comes to the “store” looking for eBooks.
When I published my first edition of The Circle of Profit on Amazon, I was able to get 64,000 customers in under a week!
I did this by simply tapping into the amazing resources that Amazon provides. It’s all right there!
And publishing on Amazon is incredibly simple. Here’s how to do it:
- Write a book on a desired topic—Again, it is easy to outsource the writing. Freelance platforms such as Upwork or iWriter are great places to find talented freelance writers.
- Create a nice cover—Amazon has a cover builder. Another option for making a cover is to use Canva. Or it is possible to outsource the creation of the cover to Fiverr.
- Create a free account on Kindle Direct Publishing—This is easy and only takes about 5 minutes.
- Write good copy on the eBook’s sales page—This copy will help entice people to buy the book.
But remember, publishing an eBook via Amazon does have its drawbacks…
While it does have incredible potential, it isn’t nearly as profitable as digital publishing or affiliate marketing. This is because eBooks are so cheap on Kindle and the author only gets a percentage of the sale.
The only way to make a lot of money through Kindle is to publish A LOT of books. That, of course, is not going to be appealing to everyone to say the least.
Another disadvantage is being at the whim of Amazon. Amazon can make changes overnight that can be devastating to sellers. They can also shut anyone down whenever they want to.
The best plan is to combine publishing through Amazon Kindle with other forms of online business. This way, Amazon Kindle can be used as a lead magnet for those businesses. For example, an eBook could lead people to a coaching program or an online course.
This will provide a well-rounded approach that promises the highest profits.
And now on to the final online business model…
7. Freelancing and Creating an Agency
In many of the businesses listed above, I have talked about outsourcing.
Hiring someone to write or do graphic design or some other aspect of your business is a great way to create products.
But what about the people who have those skills themselves?
Anyone who has services to sell can have a great online business as a freelancer.
But the goal isn’t just to offer freelance services. The ultimate goal should be to create an agency that offers high-quality services.
I have used agencies for a lot of different services, such as graphic design, writing, and programming.
These agencies are all real businesses that someone built. The owner isn’t doing all the work. They’ve built a team and the right systems for getting new clients.
There’s high demand right now for all of these services.
After all, for most companies, it makes more sense to contract out to these agencies as opposed to hiring somebody to do the work in-house. This way, they can avoid hiring permanent staff and paying a full-time salary with benefits.
Plus, it is incredibly inexpensive to get started as a freelancer.
It costs almost nothing. In fact, some websites, such as Upwork and Guru, have a basic membership that is free. Anyone who wants to can sign up and start bidding for jobs immediately. They can literally find work overnight.
The trick is not to simply create a job as a freelancer. Rather, the goal should be to build a business—an agency.
Ideally, a freelancer takes on enough clients and does great work so they can make a good income for themselves. But if they take on more clients than they need or can handle on their own, they can then hire other freelancers to serve those clients.
The business then becomes an agency.
With the internet, it is easier than ever to go out and get clients. As with other forms of online business, freelancers can market their services through advertising, social media, and blogging. But they also have freelance platforms through which to find clients.
Plus, there is a lot of demand for freelancers right now in many fields, such as:
- Graphic design
- Web design
- Video editing
- Virtual assistant
- And more…
These are all services that can be immediately monetized for a whopping $0! And they can all start earning profit literally overnight.
Plus, anyone who works as a freelancer can also enjoy any of these other businesses. For example, a freelance writer can do the following:
- Build an agency as described above
- Coach others in how to launch and maintain a freelance career
- Write books—in the freelancing niche or another familiar niche— that they can sell on Amazon Kindle
- Write books and create other information products they can sell through digital publishing
- Blog about their freelancing career
- Add affiliate marketing to their business portfolio by integrating it with any of the above business models
- Sell products on the side
Yes, as a freelancer, it is easy to engage in ALL SEVEN of the business models we have discussed here!
And when it comes to freelancing, there is one service that is in EXTREMELY HIGH DEMAND right now: Copywriting. With so much business being done online, copywriting is possibly the most valuable skill someone can have.
That’s why we’re offering a free copywriting workshop to help anyone become a great copywriter: Free Copywriting Bootcamp
Ever hear of flipping?
Selling physical goods on Ebay or Craiglist is another great online business model.
It’s technically under the umbrella of eCommerce, but it has some key differences from the eCommerce model discussed above.
Websites like Ebay, for example, have massive amounts of people searching for physical products. There is already a giant pool of potential customers.
And there are a lot of products that can be sold for a nice profit online.
Some people go to garage sales, hunting for undervalued items. Other people buy products from discount stores and sell them for a profit online. There are many ways to go about this business model.
Flipping on Ebay, Craigslist and other similar websites has been a profitable business model for a long time now, and will continue to be in the future.
9. Live Events
Here’s an awesome online business model that you might not have expected…
Yes, live events can be an awesome online business model.
While the events themselves are live, the lead generation can all be done online.
Our Lurn Masters Workshop is a great example of this. The workshop is a 5 day live event where we help people build an online business and transform their lives. But everything leading up to it is done online. All of our advertising and communication with students is done online prior to the workshop.
With almost any live event, the best way to promote it is online.
Here’s another example. Maybe you want to organize an annual conference for hiking enthusiasts. A good way to reach potential attendees might be Facebook Ads targeting people who like hiking-related pages. This is a way to target the exact people you want to attend the conference. Then all follow-ups can be done online as well leading up to the actual event.
And even after the event, an online group can be created to keep everyone connected. This opens the door for even more online business opportunities.
Also, don’t forget that live events can be virtual too! You can create a virtual live event for people to attend. This is much cheaper and easier to create than an in-person event, and could be a great place to start.
We have a virtual event as well, called Lurn Platinum. During this live virtual workshop, we help students build their own online business in just 3 days!
Live events surprisingly make for a great online business model.
Just because the actual event is live, doesn’t mean it can’t be monetized online. Because it can! There really is no limit with online businesses.
At this point, we have talked about each of these online businesses—how each of them can become a massive success. Yet, in order to accomplish that success, an online business owner must build a solid foundation…
The Foundation Of Success With ANY Of These Businesses
None of these online businesses will earn a dime if people don’t know about them. Marketing is critical.
And the CORE to the success of any online business is email marketing.
I mentioned above that I have actually created most of these types of businesses. And the unifying force behind each of these businesses is my email list.
By building up an email list, I’m able to:
- Sell affiliate products
- Sell digital information products of my own
- Drive traffic to my blog
- Sell coaching and consulting services
- Generate sales on Amazon Kindle
- And even sell physical products
This has ALL been possible because of my email list. It truly is the greatest business asset I have!
And this is why I always emphasize (in most of the articles you read on this website) the power of email marketing. There is nothing more powerful. With email marketing, it is possible to:
- Have complete ownership of the list, making it an incredible and valuable business asset
- Have full control over all marketing campaigns—no one can shut you down
- Market to the same people over and over again without paying any additional money
- Send out valuable content to subscribers on a regular basis
- Automate the entire process
- Build a relationship with the people on the list—this is so important because with a relationship comes trust and that’s what makes people buy
If you are serious about starting an online business, you need to become a master of email marketing!
There is no denying that building an online business is profitable. It is also one of the smartest things anyone can do.
It is simple and quick to build any of the following online businesses for less than $500:
- Affiliate Marketing
- Digital Publishing
- Coaching and Consulting
- Amazon Kindle
- Freelancing and Creating an Agency
Each one of these businesses offers massive potential for success on its own. But when combined, these online businesses have the power to be truly unstoppable.
There is no limit to the earning power of these businesses!
And for such a small start-up cost that anyone can get started today. There is absolutely NO reason not to do it right now!
The first step when starting any online business is to choose a niche.
…because the choice of a niche can make or break a business. It’s as simple as that.
Every niche is different. Some niches are more profitable than others.
Choosing the right niche can make a business wildly successful. Choosing the wrong niche can drive a business into the ground.
But how to choose the right niche?
The key to selecting the right niche is having a solid understanding of what niches really are…
Niches Are Really Needs
Each niche reflects a set of needs—the basic needs that every human being has.
In 1943, Abraham Maslow proposed what we know today as Maslow’s Hierarchy of Needs. His theory was that every human being in the world has the same basic needs and these needs can be divided into five categories:
- Physiological: Food, water, breathing, sleeping
- Safety: Employment, a home to live in, security for the family, social stability
- Love/Belonging: family, friendship, intimacy, a sense of connection with others
- Esteem: Achievement, respect from others, confidence
- Self-Actualization: Creativity, spontaneity, morality, acceptance
Maslow proposed that each of these needs has to be fulfilled in order to “move up the ladder.” For instance, people must have enough food and water and get enough sleep to be able to consider their safety needs. This makes sense. After all, a person would risk their safety in order to get the food or water they need to survive.
Most people in the developed world have achieved the physiological and even safety needs. However, it doesn’t really matter where people are on Maslow’s Hierarchy. The requirement to fill these needs translates into problems.
Niche markets exist to solve these problems!
With that in mind, here is how to choose a winning niche…
Choosing a Winning Niche – The 5-Step Checklist
There are certain criteria that combine to create a winning niche. All it takes is five steps. These five steps ensure each of the following is ideal for a niche:
- Digital Friendly
- Size of Audience
- Popularity in Search
- Long-Term Potential
Let’s take a look at each of these steps in greater detail.
1. Digital Friendly
The niche must support digital products. This will provide the best chance of profitability. A digital-friendly niche means it can support products that can be sold online, bought online, and downloaded or streamed directly to the customer’s computer or mobile device.
The good thing is that digital products can be created in any niche. It doesn’t matter what niche it is—whether it’s fitness, finance, or survivalism—there is information about these niches that people want to know. Digital-friendly products include:
- Online courses
- Video courses
- And more…
It might be tempting to choose a niche in which there is little to no competition. However, this is NOT actually best for business.
Competition is a good thing! It means that a lot of people are spending money in that niche.
The more competition there is, the more:
- Good affiliates there will be who know how to create and promote an offer
- Affiliate offers there will be to promote
- Information there will be on how to promote those offers
- People will be looking for those offers
Some competition will warm the niche up for a really great offer. It is best to take advantage of this.
3. Size of Audience
Every niche has an audience—the people who are interested in the niche. The bigger and more active the audience, the better the niche.
It’s like the brick and mortar store. The best locations for these stores were in areas of high traffic. The rents in these areas cost more because there was a larger “audience.” It was more likely these locations would attract more customers.
For an online business, a good niche is like a good location. It is where people tend to pass by, take an interest, and gather.
One of the best ways to find information on an audience is to use Facebook Audience Insights. Facebook Audience Insights provides a detailed breakdown of information based on:
- Facebook data gathered from the information provided by Facebook users
- Third-party data gathered from sources reporting on things such as purchasing habits and household income
To use Facebook Audience Insights, simply choose the desired audience and select the segment’s parameters. The results will be broken down as follows:
- Page Likes
This audience information is invaluable when selecting a niche. The better the results, the better the niche.
4. Popularity in Search
The best niches will be associated with popular keywords. Keywords are the words or phrases that people type into the search engines. Some keywords are more popular than others, even within a profitable niche.
For example, in the Fitness niche, popular keywords include:
- my fitness plan
- fitness apps
- 24 hours fitness
These keywords generate close to or over a million searches every month. Others aren’t as popular and only generate less than 2,000 searches each month, such as:
- solitary fitness
- fitness incentive
- fitness solutions
- fitness log
Google Keyword Planner is the best way to determine how popular a keyword or search term is. It makes it possible to:
- Search for new keywords
- Combine multiple keyword lists
- View trends and search volumes
- Obtain performance forecasts
And keywords that are generated through Google Keyword Planner can be filtered to target by:
- Search Network
- Negative Keywords
- Average Monthly Searches
- Suggested Bid
- As Impression Share
- Organic Impression Share
- Organic Average Position
5. Long-Term Potential
The best niches will be profitable over the long-term. In other words, there is no end in terms of the need it fulfills.
Think about it this way. Pregnancy is a high-need niche. When someone is having a baby, there is no greater concern for them. They want as much help and information as possible.
But pregnancy only lasts for nine months. Then it’s done.
The pregnancy niche has short-term potential.
But what about scaling pregnancy horizontally to encompass parenting in general?
In this way, all stages of childhood and parenting can be covered. Information products related to any stage would be valuable. And as a child grows, new problems and needs would arise.
The short-term niche of pregnancy can be turned into the broader, long-term niche of parenting.
And that means greater profitability.
Some niches inherently have long-term potential. With others, long-term potential can be created. With some, it might be very difficult to create long-term potential.
100 Niche Ideas
There are literally hundreds, perhaps thousands of potential niches out there. I’ve provided 5 unbeatable steps that will help anyone find the best niches to work with. But it’s always helpful to have a solid list of niche ideas from which to pull the very best, or even spark some more ideas.
Here are 100 ideas for niches. NOT ALL OF THESE NICHES ARE CREATED EQUAL.
Some are rock solid for just about any kind of business, while some work with some businesses but not with others.
However, this list should help spark some ideas!
The niches in this category offer solutions for the most basic of Maslow’s needs—the physiological needs. These are the needs that literally keep the body alive and functioning in a healthy manner. They are the needs that keep us functioning from day-to-day.
2. Chronic Pain
5. Quit Smoking
8. Stress Management
The niches in this category correspond to Maslow’s second tier in the hierarchy—safety. They are all geared toward providing security. A home to live in. Protection in bad times. A way to earn enough money to provide for the family.
11. Making Money as A Writer
12. Selling Arts and Crafts
14. Internet Marketing
15. Social Media Marketing
16. Mobile Marketing
17. Search Engine Optimization
18. Email Marketing
19. Digital Publishing
22. Investing in the Stock Market
23. Investing in Gold
24. Real Estate Investing
25. Business Opportunity
26. Day Trading
31. Alternative Energy
Now we move to the third tier of Maslow’s Hierarchy—Love and Belonging. The niches in this category help people find love, improve their relationships, and feel as though they belong to the greater community. This includes learning how to communicate with others.
32. Dating Advice for Men
33. Dating Advice for Women
34. Relationship Advice for Men
35. Relationship Advice for Women
36. Reignite Passion in Your Relationship
37. Get Your Ex Back
38. Make Friends
40. Text Messaging for Dating
43. Online Dating
Now we are in the Esteem category. People interested in this niche have their more basic physical needs met. They are looking to feel better about themselves. This means getting physically fit, losing weight, and looking their very best.
And yes, these niches are associated with physical attributes, because when we look good, we feel good about ourselves. But it also includes niches that help people change the way they think about themselves and their lives.
44. Weight Loss for Men
45. Weight Loss for Women
47. Beauty & Makeup
48. Hair Loss
49. Skin Care
51. Sexual Performance
52. Men’s Style
53. Women’s Style
The fifth and final category lines up with Maslow’s Self-Actualization needs. This is when people want to better themselves on a deeper level. When they want to go past themselves and help make a difference in the world.
There is a major psychological and mental aspect to these niches. They are intended to help a person move outside themselves and work with others and within the greater community. It also incorporates spiritual needs.
55. Health & Wellness
57. Dog Training
58. Parenting Advice
60. Law of Attraction
62. Public Speaking
63. Time Management
67. Binaural Beats
68. Breaking Bad Habits
71. Memory Improvement
72. Test Preparation
73. Paleo Diet/Lifestyle
74. Vegan Diet/Lifestyle
75. Natural Health
77. Endurance Training
But there is one more category of niches we need to explore…
I’ve labeled these obsessions, although they do still fall into the levels of Maslow’s Hierarchy. For instance, video and board games provide a person with a sense of belonging and help them connect with others.
Learning to sing, dance, or do martial arts provides for the need of self-actualization. Cooking is fun to learn, but also provides the basic necessity of food. Yet, these are also niches for which people really develop a passion.
78. Video Games
79. Board Games
80. Craft Beer
82. Learn to Dance
83. Learn to Sing
84. Martial Arts
85. Learn the Guitar
91. Learn New Languages
100. Horseback Riding
I’ve provided a lot of information on niches. However, there are a few additional things to know about them. First and foremost, not all niches are created equal. Some niches are better than others. Period.
Also, there is no guaranteed success regardless of the chosen niche. The selection of a great niche is just the beginning.
The purpose of this post is get people thinking. It is meant to inspire ideas. There are so many opportunities available, and this is really just the tip of the iceberg.
Perhaps the most important thing of all is to choose a niche with passion at the forefront of the decision. Having a sincere interest in the niche is a huge bonus.
More passion = more success.
When passion and interest in a niche aligns with the above checklist, there is a greater chance of success.
Choosing the right niche is the first step to success in any online business. And knowing how to choose is critical. Follow the five steps provided to identify a niche offers a greater chance of success…
- Digital Friendly
- Size of Audience
- Popularity in Search
- Long-Term Potential
And of course, no one is bound to just one niche or need-based category. Anyone can operate an online business in multiple niches. The key is knowing how.
This week’s Success Weekly reveals 5 simple steps to build a business in just about any of these niches.
Anyone who is eager to learn, whether they want to focus on one niche or many, can join this free Success Weekly webinar. We will offer powerful information and examples that will help anyone reach success.
Sign up by clicking the button below. Looking forward to seeing you there!
In this post I’m going to walk through a Powerful Problem-Solving System I have used to…
- Manage a chronic illness
- Build a million-dollar business
- Fulfill a life-long dream to film a movie
- Lose weight
- Network with the biggest names in my industry
- Pay down $1.7 million in debt
- Navigate multimillion dollar product launches
- Strengthen personal relationships
- Break bad habits
- Even meet celebrities!
With this system, I’ve been able to walk right up to ANY type of problem — no matter how tricky, scary or complicated — look it straight in the eye and take complete control.
I call this “The Peg Method.”
It doesn’t matter what part of someone’s life the problem affects.
Even for people who have failed many times before, this powerful system can finally help them to achieve that elusive success—whether it’s in finances, relationships, health or business.
The Peg Method connects 3 things — goals, problems, and assets — and puts them all together to get success. That’s what the diagram above is about. Don’t worry if it doesn’t make sense right now. This post will explain how to use it in detail.
The best part about The Peg Method is it’s fast. Even if someone has been struggling with a problem for years, they can follow the steps and map out the solution and their entire action plan in as little as 55 minutes.
Imagine finally taking control of a lifelong problem in under an hour. With The Peg Method, it’s possible! The weird thing about The Peg Method is that I think I was born with it. Looking back, it was always just “there” in the background. I’m pretty certain that I was using The Peg Method when I was just a little kid, without even realizing it.
In some form or other, The Peg Method has always operated for me subconsciously, helping me make all kinds of decisions and get to my goals.
But guess what? For all its power, I never consciously formulated The Peg Method until recently.
It all came together when a friend who had a big business challenge came to visit. It really proved the truth of one of my favorite sayings: never underestimate the massive power of helping someone.
In the process of helping out a friend, The Peg Method literally unveiled itself. What I was doing subconsciously suddenly emerged as a complete, elegant system. I was then able to reverse-engineer this life-changing technique. It’s not only a cool story, it explains pretty well what The Peg Method is. So I’ll tell it right now…
How I Discovered The “Power of Peg”…
During the toughest time in my life, my friend Ben and I sat down together in the conference room. I said, “Just talk. Tell me what’s going on. I’m not going to say anything, I just want to listen. What are your issues? What are your problems? Tell me everything you’re facing in your business. What are your goals?”
Ben talked for almost an hour. He didn’t have just 1 problem or issue—he had at least a dozen. My brain was whispering in my ear, “Whoa, there’s way too much going on here!”
Even I was getting lost, and I’m accustomed to dealing with some pretty complex business matters. Ben was literally drowning in ideas, obstacles, proposals, challenges, plus financial targets that were all over the place!
My brain started tugging at me again, “Dude, we’ve got to SORT and SIMPLIFY. Ben desperately needs some CLARITY.”
I think best when I can draw and diagram things out.
So I walked up to the white board and created 3 columns: GOALS, PROBLEMS, ASSETS.
It just came out that way, without conscious thought.
Then I asked Ben, “Hey, can we start to break some things down? Sort things out? Why don’t we start here. Tell me what your goals are.”
We made a list of 6 goals.
Next I said, “Now we’ll list what your problems are.”
We made a BIG list of those.
Finally I said, “Tell me what your assets are.”
Ben looked puzzled. “What do you mean by assets?”
“Assets are EVERYTHING you’ve got on hand that can help you. Assets can be people, products, information, money. In business assets can be data, stuff you own, a line of credit and your team. Assets can even be personal traits like persistence, creativity or the ability to sing like the three tenors!”
So we made a list of assets.
Then I said, “Okay, let’s just be quiet for a couple minutes, I got to look at this.”
I stepped back and just stared at it.
Ever see that movie “A Beautiful Mind”? Remember how John Nash is just staring at a bunch of random words and suddenly sees it all decoded into a perfectly clear system? That’s how I suddenly felt!
I said, “You know what? If you use this asset to make $50,000, then it automatically resolves this problem over here.”
Then I drew a staircase.
I took each goal and put it on its own stair. Then I started putting assets and problems on each step.
In a few minutes we had his entire 2010 business plan mapped out!
When we were all done, Ben turned to me and said, “So, what do you think about a workshop? Should I do a workshop in October?”
I replied, “Hmm. Good question. Where do you see a workshop on this list?”
“Nowhere,” Ben replied.
“Haha! Then why are we talking about it? Does it fit anywhere?”
“No,” said Ben.
“So let’s not worry about it. Anyway, we’re talking about October. You’ve got 3 steps you have to complete before you hit October, so set the workshop idea aside for now. Focus on just the next step: launch this product here to make $50,000. That’s it. You don’t need to make $100,000, and you don’t want to make only $25,000 either. Don’t overshoot or undershoot. Just do the $50,000.”
So the upshot? Ben just followed the plan and made $400,000 in 2010!
How To Use The Peg Method
Instant clarity with a simple staircase!
The Peg Method is the easiest way I’ve found to map what someone should do in their personal and professional life.
Just like in Ben’s example, when someone “Pegs” they make 3 lists:
- Goals: Targets all of the things to make happen.
- Problems: Anything getting in the way of making things happen.
- Assets: Everything that could be of help.
These 3 lists are the core of The Peg Method.
With these lists someone sees what they want, what’s stopping them and what they have right now.
I could come up with dozens of examples of how to use The Peg Method, from highly complex to drop dead simple.
For a sample of the Peg Method, though, I’m going to walk through 2 examples.
The first is a goal that may seem like a far out thing for most people: doubling their income in one year.
Whoa, doubling income? That’s quite a leap for many people (unless they were unemployed the previous year!).
The second example is a goal that may seem EVEN MORE far out: making $1 million.
Sound a little ambitious? I understand.
But with the help of The Peg Method, it’s clear that both of these goals are DOABLE.
Let’s start with the first one: doubling income.
Step 1: List Goals, Problems & Assets
Steve is a middle manager making $50,000/year. That’s a decent middle class wage, but Steve wants more. He’s got a kid on the way and wants to start making 6 figures as quickly as possible.
Can Steve do this in less than a year?
Let’s see how he could do it following The Peg Method…
The first thing Steve needs to do is take out a piece of paper and start writing things down. He should make 3 columns — GOALS, ASSETS, PROBLEMS.
THE GOAL: Earn $100,000 in the next year.
In this case, we are going with a big, top-level goal up front. This is definitely an ambitious goal that is not going to just fall into his lap.
He’s going to need to create a solid plan to get it!
With the goal in mind, Steve should list out the biggest problems and assets associated with this goal. For the sake of keeping this post short, I’ll simplify them a bit, but the idea is the same.
PROBLEMS standing in the way:
- Dead end job. Steve does not have any realistic opportunity to get promoted at the company where he works.
- Motivation. While Steve wants to double his income, sometimes he doesn’t feel like doing the work required to get it. (See how The Peg Method forces someone to be HONEST with themselves?)
- Steve is a shy guy. He is not the kind of person who will walk into a room full of strangers and bounce around as a social butterfly. This makes networking difficult.
Now for his ASSETS. What are the things working for Steve?
ASSETS that can help:
- Logan, a friend who owns his own business. He has connections with local businesses.
- Overtime. Steve only works a 40 hour week, and there are opportunities to work overtime, which is 1.5x pay.
- Steve has expertise with social media marketing. He knows how to apply it to all kinds of situations, both personal and business.
Here’s a picture that illustrates Steve’s lists, with the big goal at the top.
Step 2: Draw The Staircase
Right now we have one big goal: make $100,000 this year.
When someone looks at that goal, it’s pretty overwhelming. How can Steve tackle something that big?
Simple: by breaking it up.
Even the biggest, most far-out goals become 10x more manageable when broken down into a bunch of mini-goals.
Remember the old joke about “How do you eat an elephant? One bite at a time!”?
It’s the same with goals—especially big ones like doubling an income.
At first glance, it’s NOT clear how Steve can make the jump from $50,000 to $100,000. That’s just too much to bite off and swallow.
On the other hand, when Steve is looking at jumping from $50,000 to, say, $70,000, all kinds of possibilities emerge. Breaking up goals lifts the fog and makes opportunities appear.
“Taking small bites” also increases people’s drive. It provides some “small wins” along the way.
I’m the type of person who LOVES crossing things off my to-do list. If it takes me months to cross something off, I become demotivated.
That’s a problem a bunch of people have with reaching big money goals. They make a little headway — a few thousand dollars or so — and then stall. It takes too long to get the satisfaction of achieving the big goal, so they give up.
But what happens when someone breaks down their goal and makes every few thousand dollars its own win?
They get the satisfaction of lots of small victories. Lack of motivation is no longer a problem, and it’s easier to keep going!
What Steve needs to do is draw a staircase on his Peg Diagram.
Here’s how it works:
- Each step of the staircase is ONE of his goals.
- Each step will use ONE of his assets which will resolve ONE of his problems.
For Steve, he’ll have a staircase with steps that are worth $20,000, $10,000 and $20,000. (Steve should actually break it down even further, but this will give us a simple example to work with.)
Here’s how it looks on the diagram:
STEP 3: Put A Problem & An Asset On Each Step
Now what happens? How does Steve pull everything together into a plan?
Simple: he associates a problem and an asset with each step.
Doing this is a LOT easier than most people think! The problem-solving goes very fast at this point.
The first problem Steve should tackle is motivation. Motivation kicks in automatically for most people once they see results… but until results happen, motivation is usually zero!
Steve needs to use an asset that will get him quick results. The lowest hanging fruit available to him is working some overtime.
If he works an average of 10 hours of overtime each week, that will earn him an extra $18,000 over the course of the year.
It makes sense for him to deploy this asset first because he will see an immediate increase in each paycheck. Within a month, the amount in his bank account will be higher. That will motivate him to keep going!
Steve brings down his mini-GOAL ($20,000), his PROBLEM (Motivation) and matches it with an ASSET (Overtime).
Now here’s something important about this step: Steve should not worry about (or even THINK about) $100,000! The BIG goal should be OUT of his mind.
All he should focus on is that first step.
It’s easy to see that simply matching a problem + an asset with a goal can really open up someone’s mind.
It takes away the clutter. It eases the pressure. It allows us to relax. The stress goes away. We’re focused on chunks. We’re eating the elephant, but it no longer looks overwhelming, intimidating or discouraging.
This exercise can also eliminate a lot of negative self-talk.
We all have that little nagging voice in our head that whispers, “Ugh, this is such a BIG goal… it’s so HARD… I’ll NEVER do it.” With The Peg Method, we forget about what we CAN’T do. Instead, we’re focused on a small goal which we CAN do.
Here’s a little diagram that shows what’s really happening. We’re just taking a list of Goals, Problems & Assets and arranging them on the staircase.
Every step on the staircase is an attainable goal.
STEP 4 – Repeat For Each Step On The Staircase
Watch this Success Weekly clip where Anik takes a deep dive into mini-goals and how to apply The Peg Method.
Now back to Steve’s goal. He’s going for the second step on the staircase: $10,000.
- He brings down another goal: $10,000.
- He brings down a problem: no promotion opportunities.
- He brings down an asset: his social media skills.
Why does Steve need to deploy this part of the plan and not just be content with working overtime?
Because there’s not much more Steve can do with the “overtime asset”. There’s only so many hours of overtime he can work, and there’s no room for promotion. So he MUST get some side income going.
Luckily Steve understands social media tools like Facebook and Twitter. He can help companies use these tools to market their products and services.
Should Steve go out and try to get a job as a social media manager? Maybe. But only large companies hire somebody full-time to manage their social media. Most businesses contract it out to agencies or individuals. But this actually gives Steve an incredible opportunity: he can approach local businesses and offer to manage their social media for them.
In today’s market, he should be able to get at least $500/month per client.
Just getting 2 clients would vault him over the $10,000 mark for the year.
This is also a relatively easy strategy for Steve. Because he knows what he’s doing, 2 clients would require only an hour or so each day. And all he needs is a computer and internet connection. But here’s what’s really important: social media management could grow into full-time work. It could replace Steve’s current job.
How? His per hour rate is much, much higher with the social media stuff. Once again, Steve is matching an asset against a problem, and using that to achieve a mini-goal.
PROBLEM (dead end job) + ASSET (social media skills) = $10,000 down!
Now, has Steve stopped his other work? Heck no!
By now Steve’s riding the momentum he created with taking more overtime. He’s already got money coming in from that.
So at this point, he’s simply ADDING something to the mix.
He’s utilizing a new asset to solve an old problem AND achieve a mini-goal at the same time. Nice, huh?
Finally let’s do one more step on Steve’s staircase.
- He brings down another goal: $20,000.
- He brings down a problem: his introversion.
- He brings down an asset: his friend Logan.
It’s obvious that the best way for Steve to double his income is to grow his social media consulting and wean himself off his current job.
All Steve has to do is get more clients… but that means approaching businesses and selling his services. That’s not something Steve is naturally good at. Frankly, cold calling a lot of different businesses is NOT something Steve wants to do!
Luckily, Steve has a friend who has connections: Logan.
Logan can ask around his network. He can find out who needs social media services. He can link those people up with Steve. No cold calling required!
Steve simply needs to follow through on the opportunities and do great work for his clients. The Peg Method shows how this is totally doable.
We overcome what looks like a huge problem with an asset that makes it melt away. By adding just 4 clients, he’ll earn the extra $20,000 he needs to top $100,000 in annual income.
Even cooler, Steve could set himself up to be self-employed doing something he’s passionate about. And all because he recognizes that Logan — an asset — can help him overcome one of his biggest obstacles.
See how The Peg Method gets us to think creatively about the assets we already have?
It even gives us ideas for more assets we need to acquire. Imagine what could happen for Steve if he had 2, 3, or 4 well-connected friends like Logan!
I could keep going, but I think at this point everyone can see how to use The Peg Method.
Simply write down…
- Everything we’re trying to accomplish (Goals)
- Everything we have that can help (Assets)
- Everything standing in our way (Problems)
- Then just sort it all out on the staircase!
Now let’s go to the next level and see if The Peg Method can help achieve an even more ambitious goal…
Let’s dive into the second example: making $1 million.
Lauren owns a moderately successful Internet Marketing business that makes her around $100,000/year. That’s a decent chunk of change, but Lauren wants more. In fact, she wants to become a millionaire — and fast.
What’s step #1? Creating those 3 columns.
THE GOAL: Earn $1 million during the next year.
With the goal in mind, Lauren should list out the biggest problems and assets associated with it, like the previous example. To keep this post short, I’ll simplify them a bit.
PROBLEMS standing in the way:
- Small list. In the Internet Marketing world, it’s difficult to have huge product launches without a large email list. Unfortunately, Lauren’s email list is very small.
- No time! Her schedule every day is already maxed out. She doesn’t have more than an hour or two to work on a new project.
- Motivation. While Lauren wants to earn a million dollars, sometimes she doesn’t feel like doing the work required to get it.
Now for her ASSETS. What are the things working for Lauren?
ASSETS that can help:
- Her friend Jamie, who owns a multi-million dollar Internet Marketing business. She is constantly launching new products and could be open to collaborating on some with Lauren.
- A shelved product that was never launched. Lauren created this product a while back, but she got tied up with other stuff before she could launch it. While it needs a little bit of work, it is almost ready to go.
- Lauren LOVES meeting new people. She can walk into any room and instantly make connections.
Here’s a picture that shows her lists, with the big goal at the top.
Let’s Peg It!
Alright, we’ve got that imposing $1 million goal. The first thing Lauren needs to do is break it up.
- Each step of the staircase is ONE of her goals.
- Each step will use ONE of her assets, which will resolve ONE of her problems.
For Lauren, each stair will represent $250,000. Again, she should actually break it down even further, into more granular goals. But I’ll do the 30,000 foot overview to simplify the example.
Here’s how it looks on the diagram:
Now it’s time to start pairing up problems with assets.
The first problem Lauren should tackle is motivation. It’s important to get the ball rolling since it’s easier to KEEP moving than it is to START moving.
So Lauren needs to use an asset that will get her quick results. That means launching a product. The good news is that she’s got one ready to go sitting on the shelf. So it makes sense for her to deploy this asset first.
Within a month, she’ll see money flowing into her bank account. That should motivate her to keep going and make even more!
Lauren brings down her mini-GOAL ($250,000), her PROBLEM (motivation) and matches it with an ASSET (shelved product).
Remember: Lauren should not worry about (or even THINK about) $1 million! The BIG goal should be out of her mind.
All she needs to focus on is that FIRST STEP.
Now back to Lauren’s goal. She’s going for the second $250,000 step.
- She brings down another goal: $250,000.
- She brings down a problem: her lack of time.
- She brings down an asset: her friend Jamie! The 2 of them will collaborate on creating and launching a new product.
Jamie is a terrific asset to help Lauren overcome her time issues. Yes, they can split the work. But more importantly, Jamie brings her own assets to help.
Working together, they can create and launch a product TOGETHER that will help both of them do MORE!
Once again, Lauren is matching an asset against a problem to achieve a mini-goal.
PROBLEM (lack of time) + ASSET (partnership with Jamie) = $250,000 down!
Finally let’s do one more step on Lauren’s staircase.
Lauren’s small mailing list is a significant liability. By increasing the size of her mailing list, Lauren can reach out to more potential customers. This means any time she launches a new product, she can sell to a bigger audience. That means more money with each product launch.
- She brings down another goal: $250,000.
- She brings down a problem: her small list.
- She brings down an asset: her networking skills.
Lauren will already be growing her list by following through on the first 2 steps. But if she really wants to start making the big bucks, she’ll need to do more.
This is where networking comes in. Effective networking can connect Lauren with other entrepreneurs with big lists of their own. If she nurtures these relationships and offers their lists good deals, that opens up opportunities for bigger product launches. That means a LOT more momentum!
Lauren has an important networking asset: she is an outgoing woman. She can walk into a room full of strangers and start connecting with them.
Lauren simply needs to find more networking opportunities. She already possesses a natural asset — her personality — that can connect her to people who will grow her business. Heck, all Lauren has to do is USE a trait she already possesses and make some profitable connections!
Just like that, The Peg Method takes an incredibly ambitious financial goal — earning $1 million — and breaks it down to make it more attainable. It all starts with making mini-goals.
See, most people tackle their wealth goals the wrong way. They trap themselves in longing and dreaming. They focus on the whole $200,000, $500,000 or $1 million.
But how do we make $50,000? Or even $100,000? And actually keep the money we make?
And what’s standing in our way — what’s preventing us from making that money? Do we even know what led to our current financial position in the first place?
Many people spend a bunch of money on different “make money” programs and get absolutely nowhere with them. But it’s not because they have the wrong information.
It’s because they have absolutely no idea what their REAL obstacles are. And they don’t know how to find the assets they need, let alone deploy them in an effective way.
Our problems — and our assets — are all unique.
So we need a set of steps, an abundance mindset and way to put all that good stuff into a plan that feels right for who we are as individuals.
Without that, it’s easy to keep poisoning our minds with big, fuzzy, vague wishes that never actually get anywhere.
So ask these questions…
- Do I know what my real problems are?
- What do I have for assets?
- What do I have to work with?
- What am I good at?
- What stands in my way?
To make money, we can’t just do what someone else tells us to do! What THEY specifically did to make money might not work for us. We’re all different people. We all have different assets and different strengths. Our techniques might not work for others.
If we try to be exactly like someone else, we could just be fighting our own inner guidance.
But The Peg Method helps us to stop fighting ourselves. It shows us what we want, what we have and the EXACT STEPS we need to get what we want without fighting ourselves and without beating ourselves up because we can’t do everything right NOW.
The PEG Method And New Year’s Resolutions
As most people know, new year’s resolutions rarely work.
And it’s because of a few things:
- People have vague goals
- People don’t have a clear plan or system to implement
- Goals can be overwhelming
Now can you see why most new year’s resolutions fail miserably? And what’s the best way to avoid this fate? The PEG Method!
The PEG Method makes it simple to achieve any goal.
And it doesn’t have to be complicated.
Using the PEG Method is simple too. Here are the steps again…
Pretty simple, right? And if you need more clarity, go back to the detailed explanations and examples above.
Start 2018 off on the right foot.
Take a few minutes to list your goals, problems and assets. Draw a staircase. Put a problem and asset on each step for each goal. In just a few minutes, you have a more actionable plan of attack than 99% of people.
Now start taking action.
If this post was valuable, please pass it along to friends, family and anyone else who can benefit
Here’s some really good news for anyone who wants to earn a living online…
It IS possible to make money online selling someone else’s products.
And it’s possible to do this through email. No need for a website and complicated setups. How? It’s called affiliate marketing. And it is a goldmine!
I know this because affiliate marketing is how I got my start in online business. And it made me millions.
First thing’s first…
What Is Affiliate Marketing?
Affiliate marketing is a really simple concept. It involves one person selling a product for someone else and receiving a commission for that sale. That’s it. Simple, right?
The concept of referrals has been around for a long time—known in the past as word of mouth. But back in the pre-internet days, there was no real way to track referrals to a business. Unless you worked for a specific company and sold their products, there was no commission.
The result? The average person was not compensated for making referrals. Someone could have spent their whole life raving about a specific shoe brand, maybe making millions of dollars for the company, while never earning a dollar themselves.
But now there is a way to track those referrals!
These days, anyone can be compensated by recommended certain products and referring customers to brands. And that opens up a whole new realm of possibilities!
How Do Affiliate Offers Work?
Today’s internet technology makes it possible to easily track referrals.
An affiliate refers someone to an online product and receives a commission when that person buys the product. That’s all there is to it. It is a win-win scenario for everyone involved.
Affiliate offers are run on such a simple system. Once someone signs up as an affiliate, they are assigned their own unique tracking link or affiliate link. And this link is the key to making commissions.
The tracking link can be placed in ads and on the person’s blog or other websites. Whenever someone clicks on the link, they are taken to the product’s landing page. If that customer buys the product, it gets traced back to the affiliate and that affiliate gets the commission.
For example, if I sign up as an affiliate for a weight loss product, I will receive an affiliate link. I can then put that link on my blog. I can also create Facebook or Google ads to promote that link.
And every time someone clicks on the link and buys the product, I will make a commission.
This commission can be as high as 60% to 80% of the sale. And I haven’t even done any work to get that money, other than posting a link!
Affiliate Marketing As a Business Model
Affiliate marketing offers amazing flexibility.
It is possible to run an affiliate marketing business on its own with great success. I’ve done it. So I know from firsthand experience.
Affiliate marketing can also supplement an existing business. It offers a great way to provide offers to subscribers and customers aside from the central offerings of a business.
And here’s the best part…
Affiliate marketing can go hand-in-hand with email marketing. I personally believe that email is the best medium for affiliate marketing.
To run a successful affiliate marketing business, here’s a simple, surefire strategy:
- Build a list
- Provide content
- Promote affiliate offers
I have been doing this for over a decade. In fact, I started out as an affiliate marketer, long before I got into digital publishing. I studied the very best marketing strategies out there and I brought them together to build my own business.
And I did it ALL through email!
I made millions of dollars. And it was at that point that I realized I could help others achieve internet marketing success.
And that’s when I started creating my own digital products. I already had the email lists built. I already knew how to attract subscribers. I turned those lists from my affiliate products to my own products. And eventually, I founded Lurn, which is the culmination of all of it.
But in order to have a successful affiliate marketing business, it is important to truly understand affiliate marketing.
And a crucial part of this is knowing how to find good affiliate offers…
What To Look For In An Affiliate Offer
There are hundreds of thousands, maybe even millions of affiliate products out there. They are spread out across dozens of niches. When deciding what to promote, it is necessary to narrow this down.
First, choose a profitable niche. Some niches perform better than others, and the key to success is to choose a winning niche. These include niches such as:
- Weight Loss
- Personal Development
And a lot more.
Once a niche is chosen, it is time to choose an affiliate offer. But, how do you know if an offer is a good one?
The first thing to consider is the price point of the offer.
- Low-ticket – Between $1 and $97
- Mid-ticket – Between $97 and $700
- High-ticket – Over $700
Determine which price range the product falls into. Different strategies are required to sell each kind.
The more expensive the product, the more that has to go into the sales process… More time, more value provided and more relationship building with potential customers.
For example, with low-ticket offers, simply sending out a promotional email can be effective. But with a higher ticket offer, a lot more has to be done. I even recommend affiliates do their own webinars for higher ticket offers. Doing that was a big key to my own success early on.
And with any offer, remember that good copy is absolutely crucial!
Over the years of building my email affiliate business, I learned that promoting a mix of these different types of offers works best.
Only promoting low-ticket items means limiting the amount of money earned. Only promoting high-ticket offers means alienating subscribers who can’t afford them. But promoting one of each type of offer every month produces the best results.
When looking for the best affiliate offers, it is necessary to get as much data as possible. Does the product sell well? Is the commission good? Here’s what to look for:
- Conversion rate (Gravity on ClickBank)—How well the product is selling
- Commission—Should be at least 60%
- Quality of the sales page—Length/quality of copy and how it compares to competitors
It is also important to assess the market.
Determine whether there is a lot of affiliate competition. Believe it or not, the more affiliates promoting the offer, the better. Competition is a good thing! It shows the market is hot and that people are buying.
Also, check out market and niche keywords to make sure there are a lot of solid search terms. Every market has terms and phrases that people are actively seeking out. Use these in your copy.
Of course, all of this data is important. But what people think of the offer is just as important.
Are there product reviews or testimonials? What do people have to say? If others don’t like the offer, there is no point in selling it. But if people who have bought it are raving about it, that’s a great indicator. There’s a good chance that sales will go through the roof.
The next step is to sample the product. Remember that when an affiliate is promoting a product that is inferior, their customers will come back to that affiliate if they don’t like the product.
Test the product out! It is far easier and more honest to promote a product that has been personally tried and tested.
A good affiliate offer will be consistent with the affiliate’s brand and overall message.
If the brand’s message is natural health, for example, then an affiliate offer for a pharmaceutical drug wouldn’t fit. And it likely won’t appeal to that affiliate’s subscribers.
Once good affiliate offers are identified, the next step is to determine where to find them…
The Best Websites To Find Affiliate Offers
Finding affiliate offers really isn’t difficult.
There are so many sources out there for affiliate offers. It’s simply a matter of searching through the options. Then select the best ones based on niche, branding and personal preference.
Here is a list of the best places to find great affiliate offers. Just keep in mind that some of these are third-party affiliate companies and others are companies that control their own affiliate program.
ClickBank is one of the largest and oldest online retailers and affiliate programs. Affiliates can promote physical and digital offers in a wide range of niches. And with over 6 million product offers and 200 million customers, the affiliate opportunities are incredible.
JV Zoo is another popular affiliate platform with a focus on information products. They offer detailed data, making it easy to choose good products. This includes when the product was launched, the price, how many sold, the commission, and the percentage of sales that were refunded.
CJ Affiliate used to be Commission Junction. This is considered to be the largest affiliate platform around. Most major retailers use CJ Affiliate and they reach millions of consumers.
OfferVault is a free service that provides over 61,000 CPA (Cost Per Action) and CPC (Cost Per Click) offer in one place. These offers can be searched and sorted based on a number of filters, such as category, payout, and when the offer was last updated.
This is a digital and physical product retailer and affiliate platform that is easy to use. It’s a relatively small network, so the range of products to promote is limited. However, the signup process is quick and easy and commissions are as high as 95%.
CommissionSoup is an affiliate network that has been around since 2000. They offer great tracking features and reporting for CPA, CPS (Cost Per Sale), and CPL (Cost Per Lead).
For 15 years, ShareASale has operated strictly as an affiliate marketing platform. They have a great reputation and their technology is renowned. They also have 4,000 merchants, of which more than 1,000 are exclusive to ShareASale.
FlexOffers is another dedicated affiliate platform that has been around for over 10 years. They are focused on the digital publishing industry. So this is ideal for affiliates that want to promote information products.
Avangate is a digital commerce retailer that has a great affiliate program. Their service is cloud-based and is centered on SaaS, software, and service companies.
This is a CPA marketing platform. They have their own affiliate technology that allows affiliates to create customized ad campaigns.
AffiBank is a third-party affiliate platform that offers numerous product categories. The majority of the offers pay 75% on commissions. Plus, they have their own in-house affiliate tracking system.
AvantLink is an affiliate platform dedicated to technology products. They bring developers together with merchants and affiliates. And since their focus is on technology they are leading the way in affiliate technology.
MaxBounty is an industry leading performance marketing network connecting trusted and skilled affiliate marketers with vetted high paying advertisers on a cost-per-action basis.
Tradedoubler delivers performance marketing and technology solutions powering a unique network of connections with over 2,000 global brands and 180,000 active publishers.
Awin is a global affiliate marketing network that empowers advertisers and publishers of all sizes to grow their businesses online.
Rakuten used to be Buy.com. It has landed in the top three eCommerce companies with more than 90,000 products and over 18 million customers. And Rakuten offers the ability to effectively optimize and customize offers.
Amazon handles its own affiliate program. And since Amazon is the largest online retailer, the affiliate opportunities are amazing. Affiliates can choose from over 1.5 million products to promote. However, the commissions—at 4% to 9%—aren’t nearly as good as some other affiliate programs.
eBay has been around for more than 20 years. It is one of the largest online retailers and has a great affiliate program. This program includes the ability to easily track and report affiliate sales.
More Ways to Find Affiliate Offers
The above list of affiliate programs offers an impressive selection of niches and affiliate offers. But there are a few other great ways to find good affiliate offers too!
Private Affiliate Programs
Some businesses or online marketers have private affiliate programs. To find these, simply go to Google and search for “Your Niche + Affiliate Programs.” Then go through the search results and contact the ones that look good.
Many of the top products in every niche have their own affiliate programs. These can be great ways of making money as an affiliate marketer.
Blogs & Newsletters
Another good way to find good affiliate offers is to browse through blogs and email newsletters and see what they’re promoting. If respected blogs and newsletters are promoting it, it is probably worthwhile.
This is especially the case if the same ones pop up in more than one place. Remember, other people promoting offers is a good sign!
Affiliate groups can be found on Facebook! These are great sources for affiliate offers. Join those groups and find out what they are promoting.
There are forums, such as Warrior Forum, that are specifically dedicated to affiliate programs and offers. Check them out, ask questions, and find offers and ideas. There is no need to completely reinvent the wheel.
Once the best affiliate offers have been identified, the next step is to promote them and start earning commissions.
Promoting Affiliate Programs
Finding the right affiliate offers is just the beginning. Next comes promoting them. But putting out ads that lead to the sales page is not the only way to do it. In fact, it’s not the best way to do it.
There are actually quite a few ways to promote affiliate offers. Let’s take a look.
Promoting to a list of email subscribers is one of the most effective ways to promote affiliate offers. This is a highly-targeted audience. They found the email list and subscribed to it because they were looking for something specific.
Plus, these people are on the list because they chose to be. They are giving their permission to market to them. There is no better audience.
Email marketing allows marketers to communicate directly with people who are already interested. Does it get any better than that?
As I said before, promoting high-end products requires going the extra mile. People are being asked to part with a lot of money. This means the offer must be very valuable and the connection with the audience must be deep.
To gain their trust and provide value, market via video or webinars. This will accomplish the following:
- It makes the connection with the audience much more personal.
- It helps build a relationship with the audience.
- It makes the audience more trusting.
Offer bonuses with the product to increase the value of what the consumer is paying for. Examples of bonuses include free reports, an extended guarantee, or another product that compliments the product being promoted.
Write a review of the product and attach the affiliate link. A review blog is ideal for this. As time goes by, the blog with gather a following. When a review is posted, along with the affiliate link, people will buy. Just make sure the review is an honest one.
The good thing about reviews are that they can be both valuable content and an endorsement. This is a good recipe for affiliate sales.
People love videos. This is such an effective way to engage with consumers and create a personal connection. Videos can be used in a couple of ways:
- A video is a great way to do a product demo. Showing the product in action will help people understand its value. It will show them how it can improve their lives. Then place the affiliate link in or below the video and watch the sales roll in.
- A video is also a great way to promote an offer by presenting information on something related to the product. This could be research, a personal story, or something else that is connected. Reveal to the consumer how the product can help them.
Get creative. There are an infinite number of ways to promote affiliate products. And it is highly recommended to use more than one method. With different avenues of promotion, sales will increase.
Affiliate marketing is a great way to earn passive online income. It’s also a way to supplement the income of an existing online business. Affiliate marketing offers flexibility and endless possibilities.
And it is available for ANYONE to take advantage of. All for pennies on the dollar.
Selling someone else’s product has never been easier. The key is to find the best products in the most profitable niches. Then, search out the best affiliate programs and find other creative ways to promote those offers.
And for the ultimate in success—pair the promotion of those affiliate offers with email marketing. This truly is a winning combination.
There is no limit to the success that can be achieved through affiliate marketing. And we want to help!
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