The Best Websites To Find Affiliate Programs That Pay (Updated For 2018)

Here’s some really good news for anyone who wants to earn a living online…

It IS possible to make money online selling someone else’s products.

And it’s possible to do this through email. No need for a website and complicated setups. How? It’s called affiliate marketing. And it is a goldmine!

I know this because affiliate marketing is how I got my start in online business. And it made me millions.

First thing’s first…

What Is Affiliate Marketing?

Affiliate marketing is a really simple concept. It involves one person selling a product for someone else and receiving a commission for that sale. That’s it. Simple, right?

The concept of referrals has been around for a long time—known in the past as word of mouth. But back in the pre-internet days, there was no real way to track referrals to a business. Unless you worked for a specific company and sold their products, there was no commission.

The result? The average person was not compensated for making referrals. Someone could have spent their whole life raving about a specific shoe brand, maybe making millions of dollars for the company, while never earning a dollar themselves.

But now there is a way to track those referrals!

These days, anyone can be compensated by recommended certain products and referring customers to brands. And that opens up a whole new realm of possibilities!

How Do Affiliate Offers Work?

Today’s internet technology makes it possible to easily track referrals.

An affiliate refers someone to an online product and receives a commission when that person buys the product. That’s all there is to it. It is a win-win scenario for everyone involved.

Affiliate offers are run on such a simple system. Once someone signs up as an affiliate, they are assigned their own unique tracking link or affiliate link. And this link is the key to making commissions.

The tracking link can be placed in ads and on the person’s blog or other websites. Whenever someone clicks on the link, they are taken to the product’s landing page. If that customer buys the product, it gets traced back to the affiliate and that affiliate gets the commission.

For example, if I sign up as an affiliate for a weight loss product, I will receive an affiliate link. I can then put that link on my blog. I can also create Facebook or Google ads to promote that link.

And every time someone clicks on the link and buys the product, I will make a commission.

This commission can be as high as 60% to 80% of the sale. And I haven’t even done any work to get that money, other than posting a link!

Affiliate Marketing As a Business Model

Affiliate marketing offers amazing flexibility.

It is possible to run an affiliate marketing business on its own with great success. I’ve done it. So I know from firsthand experience.

Affiliate marketing can also supplement an existing business. It offers a great way to provide offers to subscribers and customers aside from the central offerings of a business.

And here’s the best part…

Affiliate marketing can go hand-in-hand with email marketing. I personally believe that email is the best medium for affiliate marketing.

To run a successful affiliate marketing business, here’s a simple, surefire strategy:

  • Build a list
  • Provide content
  • Promote affiliate offers

I have been doing this for over a decade. In fact, I started out as an affiliate marketer, long before I got into digital publishing. I studied the very best marketing strategies out there and I brought them together to build my own business.

And I did it ALL through email!

I made millions of dollars. And it was at that point that I realized I could help others achieve internet marketing success.

And that’s when I started creating my own digital products. I already had the email lists built. I already knew how to attract subscribers. I turned those lists from my affiliate products to my own products. And eventually, I founded Lurn, which is the culmination of all of it.

But in order to have a successful affiliate marketing business, it is important to truly understand affiliate marketing.

And a crucial part of this is knowing how to find good affiliate offers

What To Look For In An Affiliate Offer

There are hundreds of thousands, maybe even millions of affiliate products out there. They are spread out across dozens of niches. When deciding what to promote, it is necessary to narrow this down.

First, choose a profitable niche. Some niches perform better than others, and the key to success is to choose a winning niche. These include niches such as:

  • Weight Loss
  • Fitness
  • Personal Development
  • Dating
  • Survival
  • Finances
  • Hobbies

And a lot more.

Once a niche is chosen, it is time to choose an affiliate offer. But, how do you know if an offer is a good one?

The first thing to consider is the price point of the offer.

  • Low-ticket – Between $1 and $97
  • Mid-ticket – Between $97 and $700
  • High-ticket – Over $700

Determine which price range the product falls into. Different strategies are required to sell each kind.

The more expensive the product, the more that has to go into the sales process… More time, more value provided and more relationship building with potential customers.

For example, with low-ticket offers, simply sending out a promotional email can be effective. But with a higher ticket offer, a lot more has to be done. I even recommend affiliates do their own webinars for higher ticket offers. Doing that was a big key to my own success early on.

And with any offer, remember that good copy is absolutely crucial!

Over the years of building my email affiliate business, I learned that promoting a mix of these different types of offers works best.

Only promoting low-ticket items means limiting the amount of money earned. Only promoting high-ticket offers means alienating subscribers who can’t afford them. But promoting one of each type of offer every month produces the best results.

When looking for the best affiliate offers, it is necessary to get as much data as possible. Does the product sell well? Is the commission good? Here’s what to look for:

  • Conversion rate (Gravity on ClickBank)—How well the product is selling
  • Commission—Should be at least 60%
  • Quality of the sales page—Length/quality of copy and how it compares to competitors

It is also important to assess the market.

Determine whether there is a lot of affiliate competition. Believe it or not, the more affiliates promoting the offer, the better. Competition is a good thing! It shows the market is hot and that people are buying.

Also, check out market and niche keywords to make sure there are a lot of solid search terms. Every market has terms and phrases that people are actively seeking out. Use these in your copy.

Of course, all of this data is important. But what people think of the offer is just as important.

Are there product reviews or testimonials? What do people have to say? If others don’t like the offer, there is no point in selling it. But if people who have bought it are raving about it, that’s a great indicator. There’s a good chance that sales will go through the roof.

The next step is to sample the product. Remember that when an affiliate is promoting a product that is inferior, their customers will come back to that affiliate if they don’t like the product.

Test the product out! It is far easier and more honest to promote a product that has been personally tried and tested.

A good affiliate offer will be consistent with the affiliate’s brand and overall message.

If the brand’s message is natural health, for example, then an affiliate offer for a pharmaceutical drug wouldn’t fit. And it likely won’t appeal to that affiliate’s subscribers.

Once good affiliate offers are identified, the next step is to determine where to find them…

The Best Websites To Find Affiliate Offers

Finding affiliate offers really isn’t difficult.

There are so many sources out there for affiliate offers. It’s simply a matter of searching through the options. Then select the best ones based on niche, branding and personal preference.

Here is a list of the best places to find great affiliate offers. Just keep in mind that some of these are third-party affiliate companies and others are companies that control their own affiliate program.

ClickBank

ClickBank is one of the largest and oldest online retailers and affiliate programs. Affiliates can promote physical and digital offers in a wide range of niches. And with over 6 million product offers and 200 million customers, the affiliate opportunities are incredible.

JV Zoo

JV Zoo is another popular affiliate platform with a focus on information products. They offer detailed data, making it easy to choose good products. This includes when the product was launched, the price, how many sold, the commission, and the percentage of sales that were refunded.

CJ Affiliate

CJ Affiliate used to be Commission Junction. This is considered to be the largest affiliate platform around. Most major retailers use CJ Affiliate and they reach millions of consumers.

OfferVault

OfferVault is a free service that provides over 61,000 CPA (Cost Per Action) and CPC (Cost Per Click) offer in one place. These offers can be searched and sorted based on a number of filters, such as category, payout, and when the offer was last updated.

Click2Sell

This is a digital and physical product retailer and affiliate platform that is easy to use. It’s a relatively small network, so the range of products to promote is limited. However, the signup process is quick and easy and commissions are as high as 95%.

CommissionSoup

CommissionSoup is an affiliate network that has been around since 2000. They offer great tracking features and reporting for CPA, CPS (Cost Per Sale), and CPL (Cost Per Lead).

ShareASale

For 15 years, ShareASale has operated strictly as an affiliate marketing platform. They have a great reputation and their technology is renowned. They also have 4,000 merchants, of which more than 1,000 are exclusive to ShareASale.

FlexOffers

FlexOffers is another dedicated affiliate platform that has been around for over 10 years. They are focused on the digital publishing industry. So this is ideal for affiliates that want to promote information products.

Avangate

Avangate is a digital commerce retailer that has a great affiliate program. Their service is cloud-based and is centered on SaaS, software, and service companies.

AdCombo

This is a CPA marketing platform. They have their own affiliate technology that allows affiliates to create customized ad campaigns.

AffiBank

AffiBank is a third-party affiliate platform that offers numerous product categories. The majority of the offers pay 75% on commissions. Plus, they have their own in-house affiliate tracking system.

AvantLink

AvantLink is an affiliate platform dedicated to technology products. They bring developers together with merchants and affiliates. And since their focus is on technology they are leading the way in affiliate technology.

affiliate program

Max Bounty

MaxBounty is an industry leading performance marketing network connecting trusted and skilled affiliate marketers with vetted high paying advertisers on a cost-per-action basis.

Tradedoubler

Tradedoubler delivers performance marketing and technology solutions powering a unique network of connections with over 2,000 global brands and 180,000 active publishers.

affiliate site

Awin

Awin is a global affiliate marketing network that empowers advertisers and publishers of all sizes to grow their businesses online.

Rakuten

Rakuten used to be Buy.com. It has landed in the top three eCommerce companies with more than 90,000 products and over 18 million customers. And Rakuten offers the ability to effectively optimize and customize offers.

Amazon Associates

Amazon handles its own affiliate program. And since Amazon is the largest online retailer, the affiliate opportunities are amazing. Affiliates can choose from over 1.5 million products to promote. However, the commissions—at 4% to 9%—aren’t nearly as good as some other affiliate programs.

eBay

eBay has been around for more than 20 years. It is one of the largest online retailers and has a great affiliate program. This program includes the ability to easily track and report affiliate sales.

More Ways to Find Affiliate Offers

The above list of affiliate programs offers an impressive selection of niches and affiliate offers. But there are a few other great ways to find good affiliate offers too!

Private Affiliate Programs

Some businesses or online marketers have private affiliate programs. To find these, simply go to Google and search for “Your Niche + Affiliate Programs.” Then go through the search results and contact the ones that look good.

Many of the top products in every niche have their own affiliate programs. These can be great ways of making money as an affiliate marketer.

Blogs & Newsletters

Another good way to find good affiliate offers is to browse through blogs and email newsletters and see what they’re promoting. If respected blogs and newsletters are promoting it, it is probably worthwhile.

This is especially the case if the same ones pop up in more than one place. Remember, other people promoting offers is a good sign!

Facebook

Affiliate groups can be found on Facebook! These are great sources for affiliate offers. Join those groups and find out what they are promoting.

Forums

There are forums, such as Warrior Forum, that are specifically dedicated to affiliate programs and offers. Check them out, ask questions, and find offers and ideas. There is no need to completely reinvent the wheel.

Once the best affiliate offers have been identified, the next step is to promote them and start earning commissions.

Promoting Affiliate Programs

Finding the right affiliate offers is just the beginning. Next comes promoting them. But putting out ads that lead to the sales page is not the only way to do it. In fact, it’s not the best way to do it.

There are actually quite a few ways to promote affiliate offers. Let’s take a look.

Email Marketing

Promoting to a list of email subscribers is one of the most effective ways to promote affiliate offers. This is a highly-targeted audience. They found the email list and subscribed to it because they were looking for something specific.

Plus, these people are on the list because they chose to be. They are giving their permission to market to them. There is no better audience.

Email marketing allows marketers to communicate directly with people who are already interested. Does it get any better than that?

High-End Products

As I said before, promoting high-end products requires going the extra mile. People are being asked to part with a lot of money. This means the offer must be very valuable and the connection with the audience must be deep.

To gain their trust and provide value, market via video or webinars. This will accomplish the following:

  • It makes the connection with the audience much more personal.
  • It helps build a relationship with the audience.
  • It makes the audience more trusting.

Offer bonuses with the product to increase the value of what the consumer is paying for. Examples of bonuses include free reports, an extended guarantee, or another product that compliments the product being promoted.

Reviews

Write a review of the product and attach the affiliate link. A review blog is ideal for this. As time goes by, the blog with gather a following. When a review is posted, along with the affiliate link, people will buy. Just make sure the review is an honest one.

The good thing about reviews are that they can be both valuable content and an endorsement. This is a good recipe for affiliate sales.

YouTube Videos

People love videos. This is such an effective way to engage with consumers and create a personal connection. Videos can be used in a couple of ways:

  • A video is a great way to do a product demo. Showing the product in action will help people understand its value. It will show them how it can improve their lives. Then place the affiliate link in or below the video and watch the sales roll in.
  • A video is also a great way to promote an offer by presenting information on something related to the product. This could be research, a personal story, or something else that is connected. Reveal to the consumer how the product can help them.

Get creative. There are an infinite number of ways to promote affiliate products. And it is highly recommended to use more than one method. With different avenues of promotion, sales will increase.

Affiliate marketing is a great way to earn passive online income. It’s also a way to supplement the income of an existing online business. Affiliate marketing offers flexibility and endless possibilities.

And it is available for ANYONE to take advantage of. All for pennies on the dollar.

Selling someone else’s product has never been easier. The key is to find the best products in the most profitable niches. Then, search out the best affiliate programs and find other creative ways to promote those offers.

And for the ultimate in success—pair the promotion of those affiliate offers with email marketing. This truly is a winning combination.

There is no limit to the success that can be achieved through affiliate marketing. And we want to help!

We’re offering a FREE Digital Bootcamp.

Face it. It’s difficult to find success by just stumbling around solo. It takes a lot of time, energy and trial and error. That’s why the best approach is to learn from people who have actually done it. And that’s what we’re here to do.

In this FREE Digital Bootcamp, we’ll give you the best strategies and specific systems to make money with affiliate marketing. Ready to succeed?

Sign up below!

I’ll see you there.

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7 Essential Online Business Skills For 2018

Essential Online Business Skills

Want to start and grow an online business?

Of course. Who doesn’t?

And there are more entrepreneurial opportunities right now than any other time in human history.

But in order to be successful, you need to develop a few skills.

That’s why we put together this amazing resource list to help you make 2018 your most profitable year.

7 Essential Online Business Skills For 2018

Note: The links to the resources are linked in the numbered titles.

  1. Copywriting

Copywriting is the most important skill any online business owner can have.

Here’s why:

  • Copywriting is used everywhere
  • All marketing is based on copywriting
  • Hiring a great copywriter is ridiculously expensive
  • Cheap copywriters don’t know what they’re doing
  1. The PEG Method

The PEG Method is a skill to help set and achieve goals.

It’s a triangle method based on…

  • Goals
  • Assets
  • Problems
  1. Relationship Building

Relationships are the most important factor when it comes to marketing.

The whole purpose of a sales funnel is to build relationships and trust. If you can build genuine relationships with people, that’s more than half the battle.

  1. Storytelling

What do all of the best marketers, copywriters, public speakers all have in common?

They’re great storytellers. So much of marketing success hinges on the ability to tell great, relatable stories.

Here are some of the benefits of storytelling…

  • Catches attention
  • Relatability
  • Builds credibility
  • Creates trust
  1. Opt-In Page Mastery

Opt-In Pages are usually the first part of a sales funnel. They are a crucial step in bringing someone from not knowing a brand to being a loyal customer.

Opt-In Pages are also the key to building an email list. So it’s an immensely valuable skill to know how to create a high-converting opt-in page.

  1. Content Creation

Content is king. That’s become cliché, but it’s true.

Without content, there is no material for people to consume. There is no way to interact with people. There is no way for people to be exposed to your brand.

This is why knowing how to create great content is one of the most valuable online business skills to have.

  1. Traffic Generation

Traffic is the lifeblood of online business. Without traffic, there are no people visiting the business, which means no customers, which means no business.

There are many ways to drive traffic. Some are highly effective and others are a complete waste of time and money.

Learning how to consistently drive traffic is absolutely crucial to online business success.

Now that wraps up this list.

Start building these skills and accelerating your success in the new year.

Wishing you a great 2018.

– Anik Singal

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7 Critical Blog Posts For Driving Traffic in 2018

Blog Posts For Driving Traffic

Here’s a a key ingredient that most online businesses are lacking…

Traffic!

Traffic is basically the number people that visit your business. And because of this, traffic is the lifeblood of online business. It’s the fuel that keeps a business going.

If a Zen master also taught digital marketing, they would say something like this… Know traffic, know business. No traffic, no business.

Yes, traffic is what keeps a business alive. But most online businesses suffer from two traffic problems that are killing their business…

2 Problems Most Online Businesses Have With Traffic

Blog Posts For Driving Traffic

  1. Not Getting Enough Traffic
  2. Not Getting The Right Traffic

Not getting enough traffic is the obvious one. If an online business isn’t getting enough traffic, it’s not going to be generating enough income it needs to stay afloat.

The other problem is not getting THE RIGHT traffic. All of the traffic in the world is meaningless if those people aren’t interested in what the business is offering.

For example, a company selling a Paleo cookbook wants people who are interested in Paleo, nutrition and cooking to be visiting their website. Because people who aren’t interested in that are far less likely to buy a Paleo cookbook.

This is why it’s not only important to generate a significant amount of traffic, but also a significant amount of people who are actually interested.

And here are some of the best resources to maximize traffic. These posts will help you make 2018 your most profitable year yet.

7 Critical Blog Posts For Driving Traffic in 2018

Blog Posts For Driving Traffic

These blog posts are goldmines for traffic generation. I highly recommend looking into each one and seeing what you need the most to start off 2018 with massive success.

1. How To Drive Massive Amounts of Free Traffic From YouTube

Blog Posts For Driving Traffic

This post is all about traffic generation via YouTube.

In it, you will learn…

  • Why YouTube is so powerful for driving traffic
  • How to leverage “YouTube SEO”
  • How to create awesome videos
  • YouTube tips and tricks for online business success

2. How To Drive Massive Amounts Of Free Traffic From Quora, Reddit And Forums

Blog Posts For Driving Traffic

Most people completely overlook the power of forums. Forums, as well as sites like Reddit and Quora, can be incredibly effective at driving traffic. And not any traffic, they help drive THE MOST passionate people related to a niche.

All you need to know is a couple strategies outlined in the post, and the traffic will come pouring in.

3. How to Drive Massive Amounts of Free Traffic From Facebook And Twitter

Blog Posts For Driving Traffic

This post is social media traffic 101, focusing on Facebook and Twitter.

Here’s what it goes into…

  • How to make a brand stand out
  • How consistently to post
  • How to create awesome content
  • How to engage with potential customers
  • Resources for creating great content

4. How To Drive Massive Amounts of Free Traffic From Blogging

Blog Posts For Driving Traffic

Blogging is one of the best ways to drive traffic.

In this post, you will learn..

  • How blogging is amazing for SEO (Search Engine Optimization)
  • How to create great content that people love
  • How blogging can make any other business model better

5. 7 Ways to Grow Any Business With Facebook Ads

Blog Posts For Driving Traffic

Facebook Ads are the most powerful way of generating traffic.

With Facebook Ads, anyone can generate massive amounts of free traffic INSTANTLY. And not only that. Facebook Ads can target the exact people who are interested in your brand.

This blog post provides 7 ways to grow any business with Facebook Ads.

6. 5 Steps To Unleash More Leads And Sales From Facebook Ads

Blog Posts For Driving Traffic

Now this post takes a step-by-step approach to Facebook Ads. With this simple 5 step formula, any brand can greatly increase their leads and sales.

7 . The 7 Biggest Facebook Advertising Mistakes (And How To Avoid Them)

Blog Posts For Driving Traffic

This blog post approached Facebook Ads from yet another angle, common mistakes. Be sure to read this article to avoid the most common mistakes with Facebook Ads.

By knowing these, anyone can fast track their way to success and more traffic.

Blog Posts For Driving Traffic

So that wraps up this list.

Honestly, these are some of the best references on traffic generation… period.

Make sure you read them and start implementing.

Wishing you a successful 2018.

– Anik Singal

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7 Critical Blog Posts For Affiliate Marketers

Blog Posts For Affiliate Marketers

There’s one type of marketing that’s a WIN-WIN-WIN.

Yes, that’s three wins. A win for…

  1. The seller
  2. The customer
  3. The marketer

And that is Affiliate Marketing.

Affiliate Marketing is changing the world of marketing and online business. It’s a great way to get started in online business, as well as a profitable option for almost any other type of business.

For those unfamiliar, here’s what it is.

Affiliate Marketing is a marketing model in which a marketer (known as an affiliate) promotes a product and is rewarded for every sale made.

The classic example of affiliate marketing is sending an email to a list, promoting a product you love, and earning half of the sales of that product. Sounds awesome, right?

And here at Lurn, we have some of THE BEST RESOURCES FOR AFFILIATE MARKETING.

So that’s why we’ve compiled this amazing list…

7 Critical Blog Posts For Affiliate Marketers

Blog Posts For Affiliate Marketers1.  How to Start a 7 Figure Online Business [Phase 1]

Blog Posts For Affiliate Marketers

This blog post provides the foundation to build a 7 figure business on. And guess what that foundation is? Affiliate marketing, of course.

Here’s what we go into in this post…

  • Why affiliate marketing is the best way to start an online business
  • The simplest way to start an affiliate marketing business
  • The formula to start an email affiliate marketing business
  • How to scale an online business

2. The Best Websites To Find Affiliate Programs That Pay

What are the best websites to find affiliate programs that actually pay well? That’s the basis of this post.

Here we go into:

  • The 15 best affiliate websites
  • How to spot good affiliate offers
  • The best affiliate websites for different niches

3. How Events Create An Unfair Advantage With Affiliate Marketing

 Events are one of the most overlooked marketing strategies in general. And this post shows exactly how to leverage “event marketing” to promote affiliate offers.

This blog post goes into…

  • My EXACT STRATEGY for event based marketing
  • The psychology behind events and why it’s so effective
  • What kind of events to use with affiliate marketing
  • The power of digital events

4.  The Ultimate List of Niches For Digital Marketing

The title of this post is self-explanatory: The Ultimate List of Niches For Digital Marketing

Use this as a reference for finding an awesome, profitable niche. It’s guaranteed to spark some ideas.

5. The Ultimate Opt-In Page Audit

One of the most important aspects of an email marketing business is the OPT-IN PAGE. This is where people choose to hear from you. It’s what gives you permission to promote to them.

This makes the opt-in page ridiculously important.

This blog post goes into…

  • The secrets of a high-converting opt-in page
  • The customer psychology of opt-in pages
  • The key components of an opt-in page
  • How to audit any opt-in page

6. 10 Amazing Email Autoresponders That Make Building A List Easy

In order to send emails to your list, and promote affiliate offers, you need an email autoresponder.

This blog post features the top 10 email autoresponders. These make building a list and becoming a great affiliate marketer easy.

7.11 Proven Ways To Drive Traffic To Blogs, Websites And Videos WITHOUT Busting The Budget (Updated For 2018)

Now, here are 11 ways to drive A LOT of traffic without busting your budget.

This blog post goes into…

  • The best ways to drive traffic for FREE
  • The strategy behind driving free traffic
  • How to build credibility
  • How to establish relationships with people
  • How to turn people from cold audiences to loyal customers

That’s a wrap for the 7 critical blog posts for affiliate marketers.

What stood out to you?

There’s a lot more great stuff in the works here at Lurn.

Wishing you success in 2018 and beyond.

– Anik Singal

 

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Why Marketers in 2018 Need to Use Influencer Marketing

Influencer Marketing

Relationships are THE most important thing when it comes to marketing.

And the influence of people who have a strong, vast reach can go a long way to generating leads and making sales.

It’s called Influencer Marketing—and it’s nothing new, but completely revolutionary when it comes to online business.

Influencer Marketing is when a marketer leverages other people’s credibility to build an audience or sell a product. And people have been leveraging the credibility of others since the dawn of time.

The Wedgewood China Company understood the concept of Influencer Marketing very well. Way back in the 1700’s, they used endorsements from the royal family of England to boost sales. Even today, England’s royal family has a lot of influence over what people buy. As soon as Kate Middleton steps out in a new outfit, that item of clothing is sold out within hours.

Influencer Marketing doesn’t have to come from people who are famous or have celebrity status. Word of mouth is one of the oldest and most modest forms of Influencer Marketing. Just having customers tell others about their good experience is enough to bring in new customers.

And having widespread influence is a game-changer.

This is where the internet comes into the picture. The internet has changed the magnitude of Influencer Marketing and the ease with which it is done. There are people on the internet with massive followings. These are people who would very likely be unknown if it wasn’t for the internet.

And many of these people are considered to be experts in their niche. A lot of people value the opinions of these experts. These are what we call influencers.

Teaming up with influential people to launch an internet marketing campaign IS the modern day “word of mouth.”

Why has this always worked? Because people are more likely to buy from people they trust!

Seriously, people have “ad blindness.” They don’t like being sold to by companies. But when someone they trust tells them a product or brand is good, they listen.

And not only that—Influencer Marketing is a way to get around the problem of ad blocking, a problem that has been growing in recent years. Digitalnewsreport.org reports that 47% of internet users use ad blockers. That’s nearly half!

Yet Influencer Marketing makes it possible to reach that 47%.

If the “ad” is coming in the form of a recommendation or an endorsement from a trustworthy source, it doesn’t look like an ad. It looks like a person is simply telling a friend about a great product they love.

And that’s the key to the success of Influencer Marketing.

What Influencer Marketing Looks Like

Influencer Marketing

Let’s look at an example of Influencer Marketing.

Say there is a pre-workout drink that needs to be promoted. This needs an influencer from the fitness niche. Someone who has a strong following—even if they aren’t a big celebrity.

In this case, we have the Instagram user @biancakmiec. She is clearly into fitness, and posted about how much she loves @fitaffinity pre-workout to give her energy for her workouts.

Her post got over 23,000 likes! And most of these people have never even met her in-person.

Now, that’s influence at its finest. Someone who has a lot of followers, looks the part, and has become known and trusted in the fitness niche.

The Stats Speak For Themselves

Influencer Marketing

Not convinced?

Influencer Marketing is truly all about relationships and trust. And these are the statistics to prove its effectiveness:

  • 92% of people trust recommendations from individuals (even if they don’t know them) over brands. (Nielson)
  • 93% of pros consider influencer marketing as an effective strategy to build brand awareness. (LaunchMetrics)
  • 74% of consumers use social media to make purchase decisions. (Sprout Social)
  • 81% of marketers who have used influencer marketing judged it to be effective. (emarketer.com)
  • 47% of online customers use ad block technology. The way to reach them is to provide content they want from people they trust. (digitalnewsreport.org)
  • 51% of marketers believe they get better customers from influencer marketing, simply because the relationship is based on trust in the influencer. (Tomoson)
  • 37% better retention is reported when a customer acquired through word-of-mouth advertising. (Brandon Murphy)

There is no way anyone can argue with these stats. And anyone relying on internet marketing for their business can’t, either.

Why Instagram Is #1

When it comes to Influencer Marketing, the #1 social media platform is Instagram.

Part of the reason is that Instagram is powered by hashtags. In fact, you can use as many as 30 hashtags per post. However, research conducted by TrackMaven has shown that 11 hashtags per post gets the most engagement.

But hashtags alone don’t make Instagram #1. Here are three additional reasons why Instagram is the best for Influencer Marketing:

  1. Instagram is by far the fastest growing social media platform for brands. TrackMaven shows that Instagram has a 7%-8% growth rate each month.
  2. Instagram is the most engaged platform. Forbes reports the high engagement is due to a few factors, including Instagram’s mobility, it’s visual nature, the novelty of it, and its functionality.
  3. Instagram is SIMPLE to use!

And again, the statistics don’t lie. Here are some Instagram stats that prove its effectiveness:

  • Instagram’s influencer marketing will generate $1 BILLION by the end of 2017.
  • Instagram’s influencer market is expected to DOUBLE by 2019 (around $2.4 BILLION)
  • 60% of influencers say Instagram is the best platform for engagement followed by Facebook, which is 18%. (Forbes)
  • Instagram has 700 Million (Omnicore)
  • The platform has 400 Million daily users. (Omnicore)
  • 95 million photos uploaded per day. (Omnicore)
  • There are2 billion likes per day. (Omnicore)
  • More than 40 Billionphotos have been uploaded to Instagram so far. (Omnicore)
  • Posts with at least one hashtag average 6% more engagement. (Omnicore)
  • When Instagram introduced videos, 5 million videos were uploaded in the first 24 hours. (Omnicore)
  • Instagram videos get 2 times the engagementof photos than any other social media platform. (Omnicore)

Bottom line—anyone serious about their online marketing efforts needs to be using the power of Instagram.

Benefits of Influencer Marketing

It’s clear that Influencer Marketing is a critical part of any online marketing campaign. There are a number of benefits to this form of marketing that can’t be found anywhere else.

We have discussed many of these benefits above, but to recap, these benefits include:

People buy from people they trust—This truly is the modern word-of-mouth. Influencer Marketing is based on relationships. It is fueled by genuine recommendations from people who have interacted with the brand and had a good experience with it.

Fewer limitations—When using advertising, there are a lot of rules to follow. But with Influencer Marketing, it’s just a person posting on their account. They aren’t bound by the advertising rules of the platform, which gives them more freedom to express themselves in a way that can’t be done in an ad.

Improves content marketing—This truly is the ultimate in content marketing. The influencer is using their own content and credibility to increase reach and sales. This offers a lot more value to their followers than the brand can provide.

Think about it. When an ad is used, there is limited space and rules. But when a person posts about a brand, they can let loose. They can tell their story. They can use humor. They can completely capture their audience in the way that works the best—because they know their audience in a way no one else does.

Amplifies brand reach on social media—Let’s face it. A brand offering is far more likely to go viral if a trusted person endorses it than if an ad shows up on someone’s feed. An influencer sharing content that they believe in is so much more powerful.

Creates brand authenticity—Having an organic post is much more authentic than an ad. This is especially true if the influencer genuinely uses the brand. They are speaking from the heart ad from experience. That can’t be faked.

Builds credibility—If the influencer is credible, the brand will gain credibility by association with that influencer. It’s that simple. People want what other people have.

Avoids ad-blocking—With so many people using ad-blocking software, the impact on online marketing is huge. But Influencer Marketing reaches everyone. There is no blocking it because it isn’t an ad! It’s just a post by someone people trust.

There is NOTHING that sells a brand or product better than a relationship built on trust.

And that is why Influencer Marketing is a MUST for anyone who is marketing their business online. Influencer Marketing is nothing more than using the celebrity status or popularity of an individual to promote a brand.

After all, if they like it, their followers are more likely to trust the brand.

And Instagram is THE #1 social media platform for Influencer Marketing. There is no better way to get the word out about a brand. Instagram’s visual nature, its novelty, its mobility, and its ease of use all contribute to a winning influencer platform.

Plus, Instagram is the fastest growing social media platform for brand awareness!

Influencer Marketing’s benefits are many and powerful. To recap, they include:

  • People buy from people they trust
  • Fewer limitations
  • Better content marketing
  • Improves brand reach
  • Creates brand authenticity
  • Builds credibility for the brand
  • Avoids the use of ad-blocking

The power of Influencer Marketing is immense. And having a deep understanding of it is critical for successful online marketing. That is why we are offering our FREE Influencer Academy Bootcamp.

This bootcamp will give you the knowledge and tools you need to tap into the incredible power of influencer marketing. And it will be launching in one week. So stay tuned!

I can’t wait to see everyone there!

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11 Proven Ways To Drive Traffic To Blogs, Websites And Videos WITHOUT Busting The Budget (Updated For 2018)

Every online business needs to drive traffic.

Let me say that again.

Every online business needs to drive traffic.

This is the same as a brick and mortar business bringing people through the door. Without customers, the result is obvious… A business will fail.

Driving traffic to an online business requires a different approach than that of offline businesses. Online business owners still need to get in front of the consumer. But they are doing so in a virtual environment.

Traditionally, driving traffic to a brick and mortar business required a lot of money. Then a lot of time setting up advertising campaigns and waiting for them to work.

To drive traffic to an online business, time and money are also required.

With sufficient time and money, there are two types of traffic that any online business owner can generate. These include:

  • Free Traffic
  • Investment Traffic

Each of these is effective at driving traffic and each is critical to the success of any marketing campaign.

Let’s take a look at what generating each type of traffic entails…

Free Traffic

Free traffic is exactly that—FREE.

Free traffic comes with a number of benefits. It makes it possible to connect with consumers, provide them with valuable content, and build credibility.

On the flip side, even though money is not required, time is. A LOT of time and effort goes into generating free traffic.

Free traffic is a must for those who have the time. And those who don’t have the time need to apply at least some of the strategies we’re about to discuss. It will pay off over the long-term.

Free traffic can be generated a number of ways. Each of these sources of free traffic is valuable. They provide the potential for a deep connection with the target audience.

Blog Posts

A blog can take advantage of search engine optimization, or SEO (which I’ll get into more below). SEO is a method of using specific keywords to make sure a website or blog ranks high in the top search engines, such as Google or Bing.

Having a blog is an easy way to create valuable content. When posting consistent (high quality) blog content using SEO keywords, traffic to the blog will build over time. This is also a surefire way to build authority, credibility, and trust.

The people who read a blog regularly will view the blogger as an expert.

General Guidelines for Blog Posts:

  • Focus on a specific topic
  • Choose a title that entices people to read
  • Start with a short, eye-catching sentence or question
  • Avoid long paragraphs
  • Make it visually appealing – Shorter paragraphs, bullet points, pictures, infographics…etc.
  • Include a specific system of formula (2 types, 7 steps…etc.)
  • Provide a call-to-action (CTA)

Be sure to include an opt-in box somewhere on the website. This way, visitors will start opting in to an email list. As always, offer a free gift in exchange for people’s email addresses to get more people to opt-in (see step 4 in this post for more about free gifts).

And the more traffic that goes to the blog, the higher the number of social media shares. And that will improve the blog’s overall ranking on search engines.

But blogs can be valuable in another way.

Commenting on the blog posts of others can also make an impression. The key is to find the authority blogs. These are the blogs run by the leaders in the industry. They already have a great following and high volumes of traffic.

And it is so simple to take advantage of that following!

Just follow these steps:

  1. Type popular industry keywords into Google and find the most prominent blogs.
  2. Follow these blogs closely. Subscribe to the RSS feed and newsletter. Keep on top of when posts are made and be one of the first to post a comment. Make sure this comment provides real value.
  3. Include a link to the desired opt-in page. This can be included as a sort of signature to the comment.

NOTE: Be careful about linking to your website. Some blog comment sections frown on this.

At the very least, commenting on blog posts gives you an in to write a guest blog post.

Most blogs are hungry for content, so if you approach a blog owner with a post filled with valuable content, oftentimes they will jump on it.

This is a simple way to leverage another blog’s audience to drive traffic to your own site.

For more about driving a lot of traffic from blogging, check out our blog post: How To Drive Massive Amounts of Free Traffic From Blogging

Forums

I once built a list of 5,000 subscribers and made $10,000 in 60 days through participation in a forum!

This is a great example of the power of relationships and credibility.

I was an affiliate marketer and I was promoting some new software. I learned how to use the software so well, that I began to offer free coaching to people on the forum if they used my affiliate link.

But know this. I had been spending 12 hours a day on that forum. People knew me. They trusted me. We had a relationship. That is critical and it takes a lot of TIME.

When using a forum, follow these rules:

  • Post a minimum of 10 replies per day.
  • Start one new thread per day.
  • Never spam or sell. Just provide value.
  • Place a promotion message in your signature and include a link. Change the message every 10 days, but keep the link the same.

Over time, people will get to know you and they will be open to clicking on your link.

For more about getting free traffic from forums, check out our blog post: How To Drive Massive Amounts Of Free Traffic From Quora, Reddit And Forums

YouTube Videos

Another way to deliver valuable content to a target audience is via YouTube videos. Close to 5 billion videos are viewed every single day! People like videos!

So, rather than writing about something, record it. SHOW people. Give them a demonstration. And include your link in the video so that viewers are able to opt in.

Make videos consistently and more people will be exposed to the content. Commenting on related popular videos is another way to increase exposure as well.

For more about driving traffic from YouTube, check out our blog post: How To Drive Massive Amounts of Free Traffic From YouTube

Social Media

Participating on social media is much like participating on forums. The key here is to connect with followers and build relationships.

Engage and interact with followers. Like and share their posts. Provide valuable content and post consistently. Like with other forms of free traffic, consistency is the key to success.

Follow others too. Like and share their content. Leave useful comments on popular posts. Remember, there is give and take when it comes to interacting with people on social media.

Place an opt-in link on the profile page. As followers grow and engagement happens, people will opt in.

SEO (Search Engine Optimization)

As I mentioned before with blogging, SEO (Search Engine Optimization) is the strategy behind ranking high in search engines like Google or Bing.

Think about it this way. How much free traffic would someone get if they were the first result in Google when someone searched “starting an online business”? A LOT! Right?

And this applies to any keywords that people are actively searching for.

I would go as far to say that SEO is THE BEST option for free traffic.

Here’s why:

  • SEO creates lasting traffic – People will search and visit web pages for years to come.
  • SEO is a compounding affect – The more SEO strategy implemented, the more traffic that comes. And it multiplies exponentially.
  • SEO works for all search engines – It doesn’t entirely rely on one search engine or one platform. So this makes it more stabile than building an audience on Facebook or Twitter.
  • SEO gives you traffic on auto-pilot – Once a web page is optimized, the traffic comes to you, with no additional work on your part.
  • SEO is simple – Anyone can leverage SEO if they know some simple strategies.

If you’re interested in learning some amazing ninja techniques of free traffic and SEO, check out our Free Traffic Bootcamp by clicking the button below.

Investment Traffic

Investment traffic is also known as paid traffic. And it is critical to driving traffic.

When paying for traffic, it is truly an investment and the return on that investment can be incredibly high.

The greatest benefit of investment traffic is the speed at which results start rolling in. However, it does cost money. Depending on the form of investment traffic, that cost can vary. But it is easy and quick to get started and produces fast results.

Now, before we go into more details about investment traffic, let’s address the issue of which is the better option.

What’s Better?

Yes, a lot more people can be reached a lot more quickly through investment traffic. But free traffic is where relationships, trust, and credibility are built.

Free traffic is how marketers show that there is a real person behind the opt-in page.

Essentially, free traffic compliments investment traffic and vice versa. They work synergistically to produce fantastic results.

Just think about it. Having great content on social media can build credibility when using investment traffic.

Someone might see Facebook ad, click on it, then watch all the videos on the Facebook page and become a fan for life.

And paid traffic can help build an initial following and gain momentum. For instance, traffic can be run to a blog post.

This will provide the benefit of interaction and engagement through the blog. People will comment, share, and become regular followers.

Free traffic and paid traffic work so well together that…

Both options should be used.

Free traffic and investment traffic together make up a complete opt-in campaign. One can be done without the other, but the effect will be diminished.

But know this…

It is vitally important that anyone who is serious about their business use investment traffic.

4 Benefits of Investment Traffic

I’ll admit it. Investment traffic is my favorite method of driving traffic.

Even though free traffic is important in the grand scheme of driving traffic, investment traffic will amplify the results to levels not possible via free traffic. The benefits of investment traffic cannot be overstated.

These benefits are as follows…

  1. Faster to Get Started

There is absolutely no match for the speed at which results are obtained with investment traffic. The results are instantaneous! As soon as the message is sent, people are responding, interacting, and providing their email addresses.

A lot of traffic will rapidly flow in. There is no substitute for this. Not even if someone has all day every day to work on getting free traffic.

  1. Faster to Scale

Investment traffic is dynamic.

Consider an ad that is placed through the likes of Google or Facebook. Metrics are provided for these ads. This makes it easy to test different ads to see what works and what doesn’t. If an ad is working, it can automatically be scaled to reach more people.

  1. Targeting

This might be one of the best benefits of investment traffic—the ability to TARGET ads.

Investment traffic is highly targeted. It is so easy to reach exactly the right people. When placing an investment ad, there are certain criteria that can be used to ensure that ad is seen by the people who need to see it.

This means there is no time wasted with people who aren’t interested. And there is no time wasted hoping the right people will come along.

  1. Shows Seriousness

It’s true. Spending money on a business shows real commitment to its success.

If someone is willing to invest money, there is that much more of a commitment. Investment traffic can shift your mindset from amateur to pro.

Every single dollar is an investment. And eventually, the business will reach the point where it is guaranteed that every dollar spent will provide a return on investment that will continue to grow.

Best Sources of Investment Traffic

Since investment traffic is so important, it is critical to understand the potential sources of that traffic. Choosing a source of investment traffic to begin with will depend largely on the budget at hand.

Some of these sources cost very little to get started. Some cost a lot of money right out of the gate. However, most will get anyone started for as little as $100. Think about that! Starting to build a list of contacts for as little as $100 rather than spending thousands with traditional forms of marketing.

There is no comparison!

With that in mind, here are the best sources of investment traffic.

Email Media (Aka Solo Ads)

Email media provides anyone with immediate access to an extensive, targeted email list. The key? Someone else owns the list.

There are so many people in every industry who already have extensive email lists. Many of these people will allow you to promote your offers through their list. This allows instant access to potentially thousands of subscribers while leveraging the credibility of the list owner.

Think of this as renting another person’s list.

There are two ways email media works. The first is the marketer’s message and link is inserted into an email the list owner is sending out.

The second is what is called a “solo ad.” The list owner will send an email that is dedicated solely to the marketer’s content. The marketer can write the email and insert their link and that email will be sent out to the entire list.

This can be expensive. But it is worth it! I highly recommend that anyone with the budget for email media to take advantage of it.

How does email media work? It’s actually really simple.

The list owner generally charges by the click. If it costs 80 cents per click and 2,000 clicks are generated, the cost is $1,600. Even if the opt-in page gets a 50% opt-in rate, that is a $1,600 investment for 1,000 emails. It is possible to recoup this and more within 30-60 days.

Google Adwords

Google AdWords is a pay-per-click (PPC) method of advertising that has been around since 2000. That’s 17 years Google has been bringing PPC advertising to online business owners.

Google AdWords is powerful. It is scalable and it is easy to control and analyze any advertising campaign. It is so targeted that traffic can be driven to any website with ease.

BUT there are a lot of rules. Only those who figure out these rules and follow them will find success.

Because of the complexity of the Google AdWords system, there is a learning curve. Once this learning curve has been conquered, it is free sailing.

However, because Google AdWords can be very expensive, it is best for marketers to wait until their monthly income has reached $10,000 or more per month.

Influencer Marketing

Influencer Marketing might be the most exciting form of digital marketing right now!

There are people on the internet with massive followings. There are people who are considered experts in various niches. And a lot of people value the opinions of these people. These are what we call influencers.

Influencer Marketing is teaming up with influential people to launch a marketing campaign.

It’s the modern version of WORD OF MOUTH.

Word of mouth has always been the best form of advertising. Because people buy from people they trust.

Influencer marketing allows marketers to scale word of mouth. It leverages the credibility that influencer have to promote an offer.

Just look at the amazing statistics of influencer marketing:

  • 92% of people trust recommendations from individuals (even if they don’t know them) over brands. (Nielson)
  • 93% of pros consider influencer marketing as an effective strategy to build brand awareness. (LaunchMetrics)
  • 74% of consumers use social media to make purchase decisions. (Sprout Social)
  • 81% of marketers who have used influencer marketing judged it to be effective. (emarketer.com)
  • 47% of online customers use ad block technology. The way to reach them is to provide content they want from people they trust. (digitalnewsreport.org)
  • 51% of marketers believe they get better customers from influencer marketing. That’s because the relationship began with trust in the influencer. (Tomoson)
  • 37% better retention is reported for customer acquired through word-of-mouth advertising. (Brandon Murphy)

Face it, people don’t like being sold to. No one really likes ads. In fact, the best ads don’t even look like ads! That’s why influencer marketing is so effective. It’s much more natural than traditional advertising.

Here are some more advantages of influencer marketing:

  • People buy from people they trust – Influencer marketing is modern word of mouth, based on relationships and genuine recommendations.
  • Improves content marketing – It’s the ultimate content marketing. Using content and credibility to increase reach and sales.
  • Amplifies brand reach on social media
  • Creates brand authenticity – Influencer marketing is much more authentic than ads, especially if the influencer genuinely uses the brand.
  • Builds credibility – Creates credibility by association
  • Avoids ad-blocking – Many people use ad-blocking software. Influencer marketing reaches everyone.

LinkedIn

For B2B traffic, LinkedIn is ideal. It rolls social media, blogs, forums and groups, and advertising into one complete networking package for professionals. This brings many forms of free and investment advertising together in one place.

LinkedIn’s paid advertising is highly targeted and effective. It is based on the attributes users include in their own profiles. This makes the targeting incredibly accurate. Targeting attributes include:

  • Industry
  • Company
  • Title
  • Skills
  • Groups they belong to

Plus, the size of the target audience can be seen BEFORE an ad is even created.

However, LinkedIn advertising can get very expensive. The minimum cost-per-click is $2 and the minimum per day per campaign is $10. And this form of advertising is not suitable for every niche. Only those that fall into B2B categories will benefit.

YouTube

I discussed YouTube as a source of free traffic before. But it’s also a great form of investment traffic as well.

I am a big fan of video. Video is a great way to promote visual niches and give demonstrations. And YouTube is huge! Nearly 5 billion videos are watched every day.

YouTube advertising allows incredible targeting based on:

  • Topic of interest
  • Keywords
  • Category
  • Placement of pages in relation to ad
  • Demographics

The cost for YouTube advertising is also minimal. Generally, this runs between 10 cents and 30 cents per view. But if the ad is viewed for 5 seconds or less, there is no charge. This gives users time to click the Skip Ad button.

Having said this, that’s a mere five seconds. It is easy to end up paying a lot for users who don’t watch the entire video, but watch more than 5 seconds. This can get pricy.

Plus, even though there is good targeting, it is somewhat limited. There is no way to choose the specific videos an ad will play before.

Also there is a bit of a learning curve when it comes to producing video ads. Creating video ads is generally more difficult than any other kind of ad. They require time, patience and multiple areas of expertise.

Don’t let this scare you away though. You don’t have to have a professionally filmed video to create a great ad. With the right strategy, a simple smartphone video can be highly effective.

Facebook

Facebook advertising is my FAVORITE way to generate investment traffic. This is especially true for anyone just starting out.

It is the ideal place for every new internet marketer to begin. And it should always remain the core of any marketing campaign. Why? There are nearly 2 billion Facebook users!

Think about this. That is an extensive number of people through which any marketer can access highly targeted traffic. In fact, Facebook provides the ability to target by likes, interests, location, demographics, and behaviors.

Facebook advertising works for any type of business, online or offline. Best of all, it is inexpensive. A successful campaign can be run for as little as 10 cents per click (depending on the niche). This makes $100 a reasonable budget to start with.

In addition to affordability, it is easy to create Facebook ads. Just a few clicks of the mouse button and some advertising text and the ad is visible to the right people.

There is no doubt that in the past marketers would have killed for the information Facebook has. Leverage this information! Success depends on it.

If you want to learn how to grow a business using Facebook Ads, definitely sign up for our Free Facebook™ Ads Bootcamp.

Traffic is a Necessity

Traffic is a must for any online business to succeed. Free traffic takes significant time to build, but offers amazing benefits. These benefits include the development of relationships, the development of trust, and the building of credibility and authority.

Investment traffic complements free traffic by building that traffic to incredibly high volumes quickly. There is simply no match for the speed at which investment traffic can be generated.

The three most important things to remember about building traffic are these:

  • BOTH types of traffic should be used to ensure a well-rounded campaign.
  • Investment traffic is vitally important for anyone serious about business.
  • Facebook is the absolute BEST type of investment traffic.

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How To Drive Massive Amounts of Free Traffic From Blogging

Free Traffic From Blogging

Content IS king.

Try running any successful online business online without content. It’s just not going to work.

And one of the most effective ways to deliver that content is through blogging. Here are some stats that prove it:

  • 77% of people who use the internet read blogs (Impact).
  • 346 million people around the globe read blogs (the future buzz).
  • American internet users spend three times more time reading blogs than they spend reading emails (HubSpot).
  • 79% of people who shop online spend half their time researching products online (HubSpot).
  • As of 2016, 36% of Fortune 500 companies had a public blog (Statista).
  • 89% of companies believe blogging will grow more important over the next five years (Impact).
  • Marketers who focus on blogging as a priority are 13 times more likely to see a positive ROI (HubSpot).
  • Leads from SEO have a close rate of 14.3%, compared to a close rate of 1.7% for email or print advertising (Search Engine Journal).

Clearly, blogging is not only important —it’s a game changer.

And blogs are THE BEST way to rank organically in search engines. They are the best SEO (Search Engine Optimization) strategy, hands down. Google, Bing and every other search engine LOVES blogs.

And the best part about all this is that blogging is so easy.

It isn’t necessary to be incredibly tech savvy. It isn’t necessary to be an amazing writer. All that’s needed is the ability to provide people with quality content they value. The rest will fall into place.

Having said that, let’s start at the beginning…

What Is a Blog?

Free Traffic From Blogging

In the late 1990s, people started writing web logs, which soon became known as blogs.

These days, regular people, celebrities, companies, and politicians all use blogging as a way to communicate and talk about their experiences. A blog is simply…

A website that is constantly updated with new articles.

Each article is a blog post. People can write about anything. They can write about:

  • Their travel experiences
  • Products they like
  • Business reviews
  • Their hobby
  • Their job
  • The books they have read
  • Literally ANYTHING else!

Blogs can be personal or professional. They can contain opinion or fact (or both).

And guess what? You’re reading a blog right now.

Businesses big and small are beginning to see the advantages to blogging.

But here is another perspective on blogging…

It’s the new form of magazine or newspaper that anyone can run. Blogging offers a unique way for a person to get information out to their target audience. And anyone can subscribe to a blog for FREE.

Plus, blogs seriously drive traffic. And that is a MAJOR benefit.

Why Blogging Drives So Much Traffic

Free Traffic From Blogging

Blogs are content—content that is rich in keywords.

And those keywords help blogs rank high in the search engines.

The keyword usage in blogs means that it’s easy to use search engine optimization to ensure they rank high. All that’s needed is a little bit of effort on a consistent basis and a blog can really take off.

Now, the value of SEO cannot be overstated. Many people think SEO is dead. It’s not. Far from it. SEO has simply evolved—thanks to the many changes Google has made to its search engine algorithms over the years. All you need for effective SEO is to:

  • Write good posts consistently
  • Use effective target keywords
  • Get social buzz

SEO = Free traffic over the long term.

And that’s powerful!

It’s like having free traffic that comes with just a little effort and patience and builds over time. And blogging provides some amazing opportunities to build a business.

Opportunities With Blogging

Free Traffic From Blogging

No matter what type of business it may be—blogging can take it to the next level.

Blogging can be used with ANY type of online or offline business. It can be used for ecommerce, coaching/consulting, digital publishing or any other business model.

A blog can be combined with the business website to bring more traffic, provide great information and engage the customer.

Now, there are two major advantages to having a blog associated with a business. The first is that the blog provides the ability to build both the brand and credibility.

By posting articles that are valuable and informative, a brand – and the person behind that brand – can build a reputation for being an expert in that industry. Through connecting with other experts, guest blogging, and providing up-to-date information, credibility grows.

The second major thing a blog does is help a business owner reach more people. Like I mentioned above, people love blogs. A whopping 77% of people who use the internet read blogs.

And when people read a blog, the business that runs the blog can connect with their readers and develop a relationship with them. Readers can use the comments section to engage in conversation, ask questions, and tell about their own experiences.

Building this relationship with readers helps build trust.

And people buy from businesses and brands they trust.

Any business that wants to succeed CANNOT pass up the opportunities blogging offers.

And starting a blog can be so quick and easy.

How To Quickly Get a Blog Up And Running

Free Traffic From Blogging

It is possible to have a blog up and running in just minutes.

All you need is to:

  • Get a domain name
  • Buy hosting
  • Sign up with WordPress
  • Start putting out blog posts

GoDaddy is the easiest place to get a domain name. Once the domain name is claimed, hosting can also be done with GoDaddy. But I highly recommend using Bluehost or HostGator for hosting.

When the host service is set up, it is easy to install WordPress through them with one simple click of the mouse button. They all have WordPress integrated into their dashboards.

And once WordPress is set up, the only thing left to do is to start blogging.

How to Create Great Content

Free Traffic From Blogging

Setting up the blog is simple, and posting content is too. If you follow a few simple guidelines…

One of the most intimidating aspects of blogging is often figuring out what to write about. But this is actually really easy. Here are some options:

  • Create “foundational content” for your niche – For example, if it’s the personal development niche, write a “Meditation 101” This article will lay out the basics. Then write additional blogs that will dive into more detail with each of these basics.
  • Find what’s already popular – Visit other blogs, forums, and social media to find out what people are talking about. Find out what questions the niche audience is asking. And write about these topics!

Writing blog posts on your own is easy, even without experience.

To write a blog post, first outline the post to determine exactly what to write about. Then do the following:

  • Come up with an attention-grabbing title—This is what draws the reader in.
  • Hook the reader with first sentence—Make it something so captivating, outrageous or intriguing they feel they MUST keep reading.
  • Break the blog up into small paragraphs—This makes the post more visually appealing and easier to read. It harnesses the power of visual flow.
  • Add some high-quality pictures—Blog posts that include images are rewarded with 94% more views!

For people who aren’t comfortable with sitting down and writing a blog post, there are a couple of options.

The first is to simply talk. Make a voice recording of what the blog should say. Then use a transcription service to turn that recording into a written post that can be edited and published. Two of the best transcription services are rev.com and Temi.

The second option for those who don’t want to or have the time to write their own blog is to outsource it. Yes, a professional writer can be hired to write the blog for a reasonable fee. Writers can be found on sites such as Upwork, iWriter, or Constant Content.

Just remember, regardless of how the blog posts are created, there are certain strategies to follow to make them more effective.

And these strategies can mean the difference between success and failure.

Blogging Strategy 101

Free Traffic From Blogging

HOW a blog is written makes a difference.

To be truly effective, certain blogging strategies MUST be followed to the letter. They aren’t numerous or complicated, but they’re critical to success. Here they are:

Post Regularly

This is so important. Posts need to be regular and CONSISTENT. Once people start following the blog, they will expect regular posts. So, decide how many times a week and what days to post. Then stick with that schedule.

Consistency is key!

Regular posts also help websites rank higher in search engine results.

And take the time to plan blog posts at least two weeks to a month in advance. A blogger who does this will never be left wondering what to write about next.

Keywords and Links

Decide what the post will be about and choose the most effective keywords for that post.

Then use those keywords throughout the post! It is these keywords that people will be looking for in the search engines. It’s these keywords that the blog post will rank for.

And sprinkle relevant links throughout the post, as well. Links are the currency of the internet.

Link to other posts made on that blog, posts by other people in the niche or industry, and products and other forms of content that are appropriate. The more a blog links to others, the more likely they will be to link back to that blog and the more Google will think the content is relevant.

Visual Flow

This is all about how appealing the post is to the eyes.

People do NOT want to read something that looks intimidating. So, break up the flow of the post. Use paragraphs of varying length, but keep them no longer than four or five lines. And vary the length of sentences.

It is also important to make use of bold, italics, underline, and color. These will make the text stand out in a way that’s highly appealing to the eye. It will also get important points across.

Foundational Content

Begin at the beginning.

Teach people the basics and build on that. This will get people in the door from the beginning and keep them around. They will see the value build and learn more each time they visit. These will be long-term blog followers (and most likely repeat customers).

Share on Social Media

Get that blog out there! Share every post on Facebook, Instagram, Twitter, YouTube, and any other social media platform that’s relevant.

When posts are shared, they will reach more and more people and have a better chance of going viral. It will definitely increase readership. And it’s easy to do. Just link the blog to the relevant social media accounts and new posts will automatically show up on the social media feeds.

Call-To-Action

There must be calls-to-action (CTA’s) in every single post.

The goal isn’t just to provide readers with valuable content, but to get them to take action. Include a CTA that will let readers sign up for an email list or make a purchase or take some other form of action that will move the reader into the sales funnel.

Have a Funnel

This is one that so many people miss…

And leave money on the table as a result.

There MUST be a sales funnel.

Every blogger should build an email list. Because, as I’ve said multiple times, email marketing is crucial to success.

Once a blog reader subscribes to the email list, they become a potential customer. Then it’s possible to promote products or services to them over and over again.

Following these strategies will create awesome success for any blog. Just remember that it’s all about connection.

Establish connection with the reader and everything else will fall into place.

Blogging is one of the most effective ways to drive A LOT of free traffic.

Plus, people simply LOVE reading blogs. And blogging is easy and its accessible to everyone. Anyone can start a blog about anything at all!

And businesses benefit from blogs because blogs drive so much traffic.

A blog is simply a website that is devoted to posting articles that provide valuable information. Blogs can be about anything under the sun. Any niche can have a blog. Any business can have a blog.

A blog can help a business build its brand and its credibility. A blog can also help a business extend its reach to more people.

A blog can be created quickly, simply by:

  1. Purchasing a domain name
  2. Signing up with a web host
  3. Connecting to WordPress

Once these three simple steps have been done, blogging can begin!

But it is so important to master the blogging strategies outlined above. Again, these strategies are:

  • Post Regularly
  • Keywords and Links
  • Visual Flow
  • Foundational Content
  • Share on Social Media
  • Call-to-Action
  • Have a Funnel

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