How To Drive Massive Amounts of Free Traffic From Blogging

Free Traffic From Blogging

Content IS king.

Try running any successful online business online without content. It’s just not going to work.

And one of the most effective ways to deliver that content is through blogging. Here are some stats that prove it:

  • 77% of people who use the internet read blogs (Impact).
  • 346 million people around the globe read blogs (the future buzz).
  • American internet users spend three times more time reading blogs than they spend reading emails (HubSpot).
  • 79% of people who shop online spend half their time researching products online (HubSpot).
  • As of 2016, 36% of Fortune 500 companies had a public blog (Statista).
  • 89% of companies believe blogging will grow more important over the next five years (Impact).
  • Marketers who focus on blogging as a priority are 13 times more likely to see a positive ROI (HubSpot).
  • Leads from SEO have a close rate of 14.3%, compared to a close rate of 1.7% for email or print advertising (Search Engine Journal).

Clearly, blogging is not only important —it’s a game changer.

And blogs are THE BEST way to rank organically in search engines. They are the best SEO (Search Engine Optimization) strategy, hands down. Google, Bing and every other search engine LOVES blogs.

And the best part about all this is that blogging is so easy.

It isn’t necessary to be incredibly tech savvy. It isn’t necessary to be an amazing writer. All that’s needed is the ability to provide people with quality content they value. The rest will fall into place.

Having said that, let’s start at the beginning…

What Is a Blog?

Free Traffic From Blogging

In the late 1990s, people started writing web logs, which soon became known as blogs.

These days, regular people, celebrities, companies, and politicians all use blogging as a way to communicate and talk about their experiences. A blog is simply…

A website that is constantly updated with new articles.

Each article is a blog post. People can write about anything. They can write about:

  • Their travel experiences
  • Products they like
  • Business reviews
  • Their hobby
  • Their job
  • The books they have read
  • Literally ANYTHING else!

Blogs can be personal or professional. They can contain opinion or fact (or both).

And guess what? You’re reading a blog right now.

Businesses big and small are beginning to see the advantages to blogging.

But here is another perspective on blogging…

It’s the new form of magazine or newspaper that anyone can run. Blogging offers a unique way for a person to get information out to their target audience. And anyone can subscribe to a blog for FREE.

Plus, blogs seriously drive traffic. And that is a MAJOR benefit.

Why Blogging Drives So Much Traffic

Free Traffic From Blogging

Blogs are content—content that is rich in keywords.

And those keywords help blogs rank high in the search engines.

The keyword usage in blogs means that it’s easy to use search engine optimization to ensure they rank high. All that’s needed is a little bit of effort on a consistent basis and a blog can really take off.

Now, the value of SEO cannot be overstated. Many people think SEO is dead. It’s not. Far from it. SEO has simply evolved—thanks to the many changes Google has made to its search engine algorithms over the years. All you need for effective SEO is to:

  • Write good posts consistently
  • Use effective target keywords
  • Get social buzz

SEO = Free traffic over the long term.

And that’s powerful!

It’s like having free traffic that comes with just a little effort and patience and builds over time. And blogging provides some amazing opportunities to build a business.

Opportunities With Blogging

Free Traffic From Blogging

No matter what type of business it may be—blogging can take it to the next level.

Blogging can be used with ANY type of online or offline business. It can be used for ecommerce, coaching/consulting, digital publishing or any other business model.

A blog can be combined with the business website to bring more traffic, provide great information and engage the customer.

Now, there are two major advantages to having a blog associated with a business. The first is that the blog provides the ability to build both the brand and credibility.

By posting articles that are valuable and informative, a brand – and the person behind that brand – can build a reputation for being an expert in that industry. Through connecting with other experts, guest blogging, and providing up-to-date information, credibility grows.

The second major thing a blog does is help a business owner reach more people. Like I mentioned above, people love blogs. A whopping 77% of people who use the internet read blogs.

And when people read a blog, the business that runs the blog can connect with their readers and develop a relationship with them. Readers can use the comments section to engage in conversation, ask questions, and tell about their own experiences.

Building this relationship with readers helps build trust.

And people buy from businesses and brands they trust.

Any business that wants to succeed CANNOT pass up the opportunities blogging offers.

And starting a blog can be so quick and easy.

How To Quickly Get a Blog Up And Running

Free Traffic From Blogging

It is possible to have a blog up and running in just minutes.

All you need is to:

  • Get a domain name
  • Buy hosting
  • Sign up with WordPress
  • Start putting out blog posts

GoDaddy is the easiest place to get a domain name. Once the domain name is claimed, hosting can also be done with GoDaddy. But I highly recommend using Bluehost or HostGator for hosting.

When the host service is set up, it is easy to install WordPress through them with one simple click of the mouse button. They all have WordPress integrated into their dashboards.

And once WordPress is set up, the only thing left to do is to start blogging.

How to Create Great Content

Free Traffic From Blogging

Setting up the blog is simple, and posting content is too. If you follow a few simple guidelines…

One of the most intimidating aspects of blogging is often figuring out what to write about. But this is actually really easy. Here are some options:

  • Create “foundational content” for your niche – For example, if it’s the personal development niche, write a “Meditation 101” This article will lay out the basics. Then write additional blogs that will dive into more detail with each of these basics.
  • Find what’s already popular – Visit other blogs, forums, and social media to find out what people are talking about. Find out what questions the niche audience is asking. And write about these topics!

Writing blog posts on your own is easy, even without experience.

To write a blog post, first outline the post to determine exactly what to write about. Then do the following:

  • Come up with an attention-grabbing title—This is what draws the reader in.
  • Hook the reader with first sentence—Make it something so captivating, outrageous or intriguing they feel they MUST keep reading.
  • Break the blog up into small paragraphs—This makes the post more visually appealing and easier to read. It harnesses the power of visual flow.
  • Add some high-quality pictures—Blog posts that include images are rewarded with 94% more views!

For people who aren’t comfortable with sitting down and writing a blog post, there are a couple of options.

The first is to simply talk. Make a voice recording of what the blog should say. Then use a transcription service to turn that recording into a written post that can be edited and published. Two of the best transcription services are rev.com and Temi.

The second option for those who don’t want to or have the time to write their own blog is to outsource it. Yes, a professional writer can be hired to write the blog for a reasonable fee. Writers can be found on sites such as Upwork, iWriter, or Constant Content.

Just remember, regardless of how the blog posts are created, there are certain strategies to follow to make them more effective.

And these strategies can mean the difference between success and failure.

Blogging Strategy 101

Free Traffic From Blogging

HOW a blog is written makes a difference.

To be truly effective, certain blogging strategies MUST be followed to the letter. They aren’t numerous or complicated, but they’re critical to success. Here they are:

Post Regularly

This is so important. Posts need to be regular and CONSISTENT. Once people start following the blog, they will expect regular posts. So, decide how many times a week and what days to post. Then stick with that schedule.

Consistency is key!

Regular posts also help websites rank higher in search engine results.

And take the time to plan blog posts at least two weeks to a month in advance. A blogger who does this will never be left wondering what to write about next.

Keywords and Links

Decide what the post will be about and choose the most effective keywords for that post.

Then use those keywords throughout the post! It is these keywords that people will be looking for in the search engines. It’s these keywords that the blog post will rank for.

And sprinkle relevant links throughout the post, as well. Links are the currency of the internet.

Link to other posts made on that blog, posts by other people in the niche or industry, and products and other forms of content that are appropriate. The more a blog links to others, the more likely they will be to link back to that blog and the more Google will think the content is relevant.

Visual Flow

This is all about how appealing the post is to the eyes.

People do NOT want to read something that looks intimidating. So, break up the flow of the post. Use paragraphs of varying length, but keep them no longer than four or five lines. And vary the length of sentences.

It is also important to make use of bold, italics, underline, and color. These will make the text stand out in a way that’s highly appealing to the eye. It will also get important points across.

Foundational Content

Begin at the beginning.

Teach people the basics and build on that. This will get people in the door from the beginning and keep them around. They will see the value build and learn more each time they visit. These will be long-term blog followers (and most likely repeat customers).

Share on Social Media

Get that blog out there! Share every post on Facebook, Instagram, Twitter, YouTube, and any other social media platform that’s relevant.

When posts are shared, they will reach more and more people and have a better chance of going viral. It will definitely increase readership. And it’s easy to do. Just link the blog to the relevant social media accounts and new posts will automatically show up on the social media feeds.

Call-To-Action

There must be calls-to-action (CTA’s) in every single post.

The goal isn’t just to provide readers with valuable content, but to get them to take action. Include a CTA that will let readers sign up for an email list or make a purchase or take some other form of action that will move the reader into the sales funnel.

Have a Funnel

This is one that so many people miss…

And leave money on the table as a result.

There MUST be a sales funnel.

Every blogger should build an email list. Because, as I’ve said multiple times, email marketing is crucial to success.

Once a blog reader subscribes to the email list, they become a potential customer. Then it’s possible to promote products or services to them over and over again.

Following these strategies will create awesome success for any blog. Just remember that it’s all about connection.

Establish connection with the reader and everything else will fall into place.

Blogging is one of the most effective ways to drive A LOT of free traffic.

Plus, people simply LOVE reading blogs. And blogging is easy and its accessible to everyone. Anyone can start a blog about anything at all!

And businesses benefit from blogs because blogs drive so much traffic.

A blog is simply a website that is devoted to posting articles that provide valuable information. Blogs can be about anything under the sun. Any niche can have a blog. Any business can have a blog.

A blog can help a business build its brand and its credibility. A blog can also help a business extend its reach to more people.

A blog can be created quickly, simply by:

  1. Purchasing a domain name
  2. Signing up with a web host
  3. Connecting to WordPress

Once these three simple steps have been done, blogging can begin!

But it is so important to master the blogging strategies outlined above. Again, these strategies are:

  • Post Regularly
  • Keywords and Links
  • Visual Flow
  • Foundational Content
  • Share on Social Media
  • Call-to-Action
  • Have a Funnel

Still feeling overwhelmed? We want to help.

Sign up right now for our Free Traffic Bootcamp and learn from the experts.

Everyone who attends this free bootcamp will learn more great Blogging and SEO tips from the people who have had incredible success at driving free traffic. Plus, people who sign up for the bootcamp will gain access to tools that make blogging and generating traffic easier than ever before.

Anyone who is serious about driving traffic CANNOT miss this Free Traffic Bootcamp.

I am looking forward to seeing you there!

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How To Drive Massive Amounts of Free Traffic From YouTube

Free Traffic From YouTube

Sure, there are plenty of ways to generate paid traffic online…

But there are also many ways to generate FREE traffic.

Now, I’m the first to admit that there is a tradeoff between free and paid traffic. It’s basically a trade of time for money.

With paid traffic, a lot less time is required. Plus, paying money will generate traffic more quickly.

But most of the time, this traffic won’t be as high in quality as free traffic.

What do I mean by that? Free traffic is generated by getting out there and engaging with people. This warms people up to the brand in a natural way. It’s more than mere advertising.

And there are many different ways to generate free traffic. Here are some:

  • Search engine optimization (SEO)
  • Updating site content regularly
  • Social bookmarking sites
  • Blogging
  • Social media
  • Link to other sites and hope they do the same
  • Take advantage of viral content
  • Put the site URL in all signatures

But there is another way to generate free traffic that is incredibly effective. We’ll get to that in a moment.

But first, it’s important to learn what to avoid with free traffic.

Avoid the Traps

Free Traffic From YouTube

Not all forms of free traffic are equal!

Some forms of free traffic take up way too much time and they don’t produce good results. For example, posting on social media multiple times every day is very time-consuming. And it takes a LONG time to drive traffic that way.

Does this mean that these methods shouldn’t be used at all? No. But you do have to pick your battles.

The key is to find the free methods of generating traffic that produce massive results without working to exhaustion. And prime among these is YouTube.

YouTube makes it possible to generate A LOT of traffic and it’s absolutely free.

The Power of YouTube

Free Traffic From YouTube

I can’t even begin to tell you how powerful YouTube is.

YouTube is the second-largest search engine in the world!

I bet many people don’t see YouTube as a search engine, but that’s exactly what it is! And here are some amazing statistics to prove it:

  • YouTube has an incredible 3 billion users.
  • There are over 30 million visitors on YouTube every day.
  • A whopping 300 hours of video are uploaded to YouTube every single minute.
  • Close to 5 billion videos are watched every day on YouTube.
  • 25 billion hours of video are watched on YouTube every month.
  • On average, 80% of 18- to 49-year-olds watch YouTube.

YouTube is a powerful platform. It reaches a LOT of people. Why? Because a lot of people are actively looking for answers.

And video is a great way to connect with those people and give them the answers they seek.

It’s possible to explain things in great detail using video. And it is an amazing platform for visual niches because it is easy to do demonstrations that show how things work.

But what IS YouTube exactly?

YouTube is a combination of all the things we love about the internet. It’s the place where the very best of the online experiences merge and become one. YouTube is all of the following:

  • Video hosting
  • Social media
  • Community
  • A knowledge-sharing goldmine

And it is a place for businesses to reach their customers. To build relationships in a way that cannot be done elsewhere.

Plus, using YouTube is so easy! There is absolutely no comparison.

Why It’s Easy to Get Ranked on YouTube

Free Traffic From YouTube

YouTube is for everyone!

ANYONE can upload a video and it’s absolutely free to do so.

Once a video is up, it’s much like a post on any social media platform.

If enough users pick up on it and comment, like, and share it—well—it can easily go viral. And people LOVE videos—especially videos they can relate to. The more they can relate to the videos, the more they will keep coming back.

Listen. This is so easy to do. Contrary to popular belief, creating videos isn’t hard at all.

YouTube and the advances in smartphone and camera technology has completely leveled the playing field. It’s so easy to shoot a high-quality video, edit it using easy-to-use video editing software, and put it up on YouTube.

The average person simply did not have the finances or technology to make this happen even 15 years ago.

And with YouTube, SEO is still possible. Using keywords in titles and descriptions, it is easy to optimize a video to rank high in the search engines.

And the key to success with YouTube is to understand how it all works, starting with the…

Different Types of YouTube Videos

A person does NOT have to be a master filmmaker to create a powerful YouTube video.

In fact, it isn’t even necessary to be comfortable in front of the camera!

This is because there are so many different types of YouTube videos that can be made. It is easy to find the one that works best in terms of personality, level of experience, and the end goal. With that in mind, here are the different types of YouTube videos that can be made:

Face-to-Camera

This is exactly as it sounds. In this video, it is simply talking to the camera.

But so much can be done with this, such as:

  • Talking about the brand and the person behind the brand
  • Introducing a new product
  • Product demonstrations
  • Product reviews
  • Interviewing customers and industry experts

This list really includes pretty much anything that can be done right in front of the camera. These types of videos can be super powerful. Yet they aren’t complicated to make.

Presentation

I know there are plenty of people out there who are NOT comfortable with being onscreen. Fortunately, it is easy to create powerful and informative videos without ever showing your face.

Just make a video using PowerPoint slides and screen-capture software.

Using PowerPoint makes it possible to give a presentation or teach with the use of slides. And this works just the same way as standing in front of a room full of people—except no one ever sees the speaker.

And screen-capture software makes it possible to capture screenshots or to film the screen while doing how-to videos, tutorials, or video game walkthroughs.

Animation

There was a time when only the big animation companies could make high-quality animated videos. But not anymore. For a very reasonable cost, anyone can purchase and use software such as Adobe Animate, Adobe After Effects, Cinema 4D, Toon Boom Harmony, or Autodesk Maya.

Using this software, it is possible to create unique characters and bring them to life on the screen. Then simply write a script and record the voiceover and an animated video will be ready to capture the attention of the YouTube world.

Movie/Documentary

It is even possible to create professional-quality movies and documentaries. I don’t recommend this starting out because they take a lot more time and money.

But the fact is, the average person could NEVER have done this even 15 years ago.

And now they can. A good camera can be purchased for a reasonable price. Film-editing software is also available without going bankrupt. Get together the people needed and establish the setting and a highly professional video is absolutely within reach.

But to do all this, the right tools are essential…

The Tools Needed For YouTube Success

This is going to be a very short list.

Surprising as it might seem, for most types of videos, nothing fancier than a smartphone camera and a selfie-stick are needed to make a good face-to-camera video.

And if the video is screen-capture, then PowerPoint and a good microphone will do the job. Along with screen-capture software, such as Camtasia or Screencast-O-Matic.

That is literally ALL that is needed.

Unless the desire is to make a super high-quality professional movie or documentary, this doesn’t need to be fancy. And it doesn’t have to be expensive or complicated.

As long as the video is clear and the audience can connect with the person behind it—that’s all that matters!

How to Quickly Shoot and Upload Videos

Making a video can seem overwhelming—but it really isn’t.

Making a video involves a simple step-by-step process that is remarkably easy to follow.

The first step is to outline the video. Choose a topic that people are actively seeking information about. Then write down the main points to touch on in the video.

Once these are outlined, go into each one in more detail, writing down precisely what to say. When this is finished, the script for the video is done!

Next, it is important to pick a good location to shoot the video. If the shoot will be inside, choose a quiet room that has good lighting. If the video shoot will be outside, then choose a location that offers a good backdrop and good lighting.

With the script, camera, and required software, simply record the video! You can do as many takes as you want. And once it is finished, the video can literally be uploaded to YouTube directly from a smartphone in seconds.

That is all there is to it!

How Frequently to Upload Videos?

The key with YouTube videos—like that of social media and blog posts—is consistency.

If people are following, they want to know they can rely on new videos to come out on regular basis. They want access to new content consistently. And they WILL go elsewhere if it can’t be delivered effectively and reliably.

They key is to choose a schedule that can be realistically managed over the long-term.

Post new videos at least once a week. And post at the same time every week. This is far better than putting out 10 videos all at once and then disappearing. People might watch the videos and love them, but they will want more.

And along with the consistency of a posting schedule, the videos need to be made in the right way.

There needs to be a strategy that, when followed, will ensure the video is highly effective—whether promoting a funnel offer or getting people to take some other form of action.

YouTube Tips And Tricks

Just like with any other form of communication with the consumer, a YouTube video MUST start with a good title.

This title is the first thing people will see—it’s their first impression of the video.

And the sole function of the title is to get people to click and watch the video!

That means the title needs to catch the attention of anyone who sees it. The best way to do this is to ensure the title addresses a problem—and that it stands out as controversial or highly unique in some way.

The title should also contain specific keywords, so it will rank high in YouTube searches and in Google.

The video also needs a good description. This description will include the following:

  • The relevant keywords
  • A link to the website or page people are to visit
  • A solid description of the video content
  • A call-to-action

The call-to-action should also appear at end of the video. The ultimate goal of the video is to get people to take action—based on what is being promoted or what the next step in the funnel is.

With an ecommerce business, the call to action might be to visit the product page. With an email marketing business, the call to action might be to get the free report and join your list. With a coaching business, the call to action might be to get on a free strategy session. The possibilities are endless here.

But how is it possible to really know what to make a video about?

How To Find The Best Topics

The niche has been chosen. Products and offers are in the funnel.

But like a blog or other website content, videos must provide value to the audience.

And this means choosing topics that are of interest to people. What are people interested in? There are plenty of ways to find out, such as:

  • Find other videos in niche—See what is currently being done on YouTube. Find out what is going viral. Then take it and put a unique spin on it.
  • Find popular topics on forums, Buzzsumo, and Reddit—People are always talking about what’s of most interest to them. They LOVE to talk about themselves. Comb through forums and find topics that people have posted and that have a lot of discussion/responses. These will make great video topics.
  • Find popular articles in the niche—Check out blogs and websites to find recent articles on fresh or popular niche topics.
  • Check the news—Breaking news in a niche or industry can make great topics for videos.

Basically, look for ideas everywhere. Even offline, it is possible to find great topic ideas. Talk to people. Ask questions. Listen to conversations.

The key is to keep alert and think about everything seen and heard while out and about.

And when making videos, model them after other viral videos.

NEVER outright copy someone else’s work. However, mimicking the flow of viral videos, how they use titles and descriptions, the type of video, video length, and other aspects of the video can help create videos that have the potential of going viral.

There are many ways to generate FREE traffic—but there is one that is incredibly powerful.

The YouTube video.

People absolutely love videos. And more people than ever before are watching videos on YouTube. This is an opportunity that CANNOT be missed.

Creating YouTube videos is easier than it appears. However, there are so many little tips and tricks that can turn a good video into a great video. Tips and tricks that can help make a video go viral. That can really draw the attention of a lot of people and drive A LOT of traffic.

To be successful, it’s crucial to know these tips and tricks.

And we want to help. We want to teach those tips and tricks to anyone who wants to successfully use video to drive traffic.

So, join us at our Free Traffic Bootcamp. There is no better place to more great YouTube tips and gain access to tools that make creating YouTube videos easier.

Honestly, there is no reason not to sign up for this bootcamp. Learn from the pros. Learn from the people who have been generating significant traffic through YouTube videos. Learn from them in order to avoid making the mistakes they made!

Sign up now for the Free Traffic Bootcamp.

Looking forward to seeing everyone there!

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5 Steps To Getting High Quality Clients (Most People Mess This Up)

Getting High Quality Clients

Everyone has at least one valuable skill.

Each and every person has at least one skill that people are willing to pay for.

Yes, that means you too.

And that skill can become a business. What kind of business? A consultant.

Honestly, thanks to the internet, there are absolutely NO limits to what can be done and who can be reached. We have access to a global online market.

And we can literally work with anyone, anytime, anywhere!

There has NEVER been a better time to be an entrepreneur. It’s possible to help individuals and businesses—both large and small – anywhere in the world.

And one of the best ways businesses can be helped is through digital marketing.

In this age of the internet, businesses need to harness the power of digital marketing or they WILL fail. There is simply no other choice. And that is where a consulting business can launch and grow to incredible new levels.

Digital marketing consulting opportunities are EVERYWHERE. There are so many of them!

Let’s take a look at some of the best opportunities…

Consulting OpportunitiesGetting High Quality Clients

There are many forms of digital marketing—and that means there are many forms of digital marketing consulting.

Some of these forms are in higher demand than others. And that means they are the most sought after and lucrative opportunities out there.

These are the opportunities that are the best to focus on.

Here are the four most profitable digital marketing consulting opportunities to take advantage of today!

SEOGetting High Quality Clients

Want to show up high in Google searches?

SEO, or Search Engine Optimization, is how to do that.

SEO continues to be one of the most effective online marketing methods. This is the process of writing content that will help a business rank high on Google and other search engines—organically.

Businesses ideally want to show up at the top of the list of search results. Barring that, they want to be within the first three to five search results on the page—ideally above the fold. At the very least, they want to rank on the first page.

Someone who can offer solid SEO skills can do for many businesses what they can’t do for themselves. Businesses seriously pay BIG bucks for someone to come in and make their content SEO-friendly.

They will pay to have someone come in, assess their current content, and come up with a plan to improve SEO of all web pages and all blog content.

This is definitely one of the top skills to have. Because it produces long-term results and it builds over time. Once a business is SEO-friendly, they will get incredible amounts of traffic without doing anything else! How awesome is that?

And in this Traffic Bootcamp, it is possible to learn and master SEO. Once these skills are mastered, it is time to offer those skill to businesses and get paid top dollar.

CopywritingGetting High Quality Clients

Copywriting is hands down THE #1 skill any business person can have.

Yet, a lot of business people have no idea how to write effective copy.

And that’s where a copywriter’s skills can come into use. Businesses will pay HUGE money to have a copywriter write their:

  • Written sales letters
  • Video sales letters
  • Webinars
  • Opt-in pages
  • Lead magnet reports

If this copy can truly bring them leads and convert well, it is worth its weight in gold.

And don’t worry. Many people think they can’t be a copywriter because they aren’t good at writing. But there is no need to be a master writer or a Nobel Laureate to write copy. There IS a need to know the rules that make that copy effective.

And that can all be learned in the Copywriting Bootcamp.

Facebook AdsGetting High Quality Clients

Facebook Advertising is THE most effective form of advertising on the internet.

Facebook offers so many benefits to advertising, it’s truly unbelievable. Facebook Advertising, offers:

  • HUGE amounts of personal data, willingly provided by Facebook users
  • Incredibly refined targeting capabilities
  • Easy setup process
  • Low cost
  • A reach of more than 2 billion active users every month
  • The ability to retarget
  • Call-to-action buttons
  • The ability to use images and video in the ads

With Facebook Ads, marketers can target the EXACT people they want to reach. Now that’s powerful.

And it doesn’t have to be expensive either. Anyone can get started with just a few dollars per day. So why not do it?

Yet again, most people don’t have any idea what they’re doing when it comes to writing the copy for a Facebook ad. For one thing, Facebook has a lot of rules and they must be followed to the letter.

But more importantly, it is important to know how to catch people’s eye with incredibly attention-grabbing as text, images, and video.

This isn’t as hard as it seems. It can all be learned in this incredible Facebook Bootcamp.

Once the skills have been mastered, that person will have the leverage to be able to charge well for their Facebook ad writing services.

Email MarketingGetting High Quality Clients

Email marketing is right up there with copywriting and Facebook Advertising in terms of importance.

In fact, email marketing is the FOUNDATION of online business.

Email marketing makes it possible for you to capture leads so that the same people can be sold to over and over again at no extra cost.

But even more important is that through email marketing, it is possible to build a relationship with subscribers. It is easy to continuously provide them with valuable content and offers. Over time, they will come to trust the marketer and then they can be easily guided along the sales funnel.

Plus, an email list becomes a HUGE asset. This is something that is actually worth money!

But again, most business owners do NOT know how to write effective email copy.

Fortunately, we teach all that in our Digital Bootcamp.

Which means anyone who takes it will be able to go to work for businesses all over the world.

The Big ProblemGetting High Quality Clients

Okay, so we talked about ways to become a digital marketing consultant. Great. But there is one big problem most people face…

THEY CAN’T GET CLIENTS!

This is THE major hang-up for any kind of coaching or consulting work.

Look at it this way—a person can be the best chef in the world. But if they can’t get people into their restaurant, their skills are useless.

Honestly, getting clients is the most difficult thing. It’s where people need the most help.

But anyone CAN do it—as long as they know how.

And here’s how…

5 Steps To Getting High-Quality ClientsGetting High Quality Clients

When it comes to going out and finding digital marketing consulting clients, it can seem pretty overwhelming.

After all, the internet is a BIG place!

But those clients ARE out there and it is possible to find them—and get their business. And here are five steps to make that happen.

1. Understanding the Whole FunnelGetting High Quality Clients

The very first thing anyone needs to do when it comes to finding clients is…

Understand the entire sales funnel!

Seriously, this is an online business just like any other. There IS a sales funnel—or at least there should be.

To develop this sales funnel, it is important to have a clear idea of different offers that will appear down the line. What other services will be promoted? What is the end goal?

Perhaps the initial offer will be something small like a FREE or low-cost Facebook ad.

Once the customer is happy with that, they will be willing to considering rehiring. They will move along the sales funnel. Perhaps the next offer is writing a sales page or opt-in page. Again, once they are happy with the work, they can be moved along in the funnel.

What’s the ultimate goal? Where should the funnel lead?

To an entire advertising campaign! To the company’s entire marketing contract!

Why not?

When there is clear understanding of what will be promoted along the sales funnel, there won’t be any overlap. Each and every offer will be clearly defined for the client. They will have a full understanding of how they will benefit every step of the way.

And they will be asked to make a slightly bigger commitment each and every time. Until the ultimate service offering is reached.

Once the sales funnel has been thought out in detail, it’s time to start looking…

2. Online PresenceGetting High Quality Clients

Everyone is online these days. And everyone is on social media.

To find the right digital marketing clients, it is critical to be online and right in front of them. Fortunately, there are so many online options to choose from.

The first thing that comes to mind with the word business is LinkedIn. LinkedIn IS social media for business. And LinkedIn recommendations can act as solid testimonials for the work someone does. This is online business networking at its finest.

And speaking of social media, it is also possible to use social media profiles to get a business name out there and find clients. I’m talking about platforms like Facebook, Instagram, and Twitter. Nearly 90% of companies in the U.S. are using social media for the purpose of marketing—because it works!

Just remember to keep business accounts separate from personal accounts.

A website is also a necessity because it is critical to have a site to which to direct potential clients. On the website, they can get to know more about the business and its services. And ideally, they can book services or at least they can contact the service provider to inquire and hire.

Of course, part of a solid business website is a blog. These days businesses of all shapes and sizes have blogs. Why? Because people READ blogs. So, make sure your business website has a blog and post to it regularly.

Aside from these ideas, other ways to find digital marketing consulting clients include:

  • Writing an eBook—These are easy to write yourself or easy to outsource. Write about anything that will be valuable from the client’s perspective.
  • Podcast—This is a great way to build an audience and connect with people.
  • Guest blog posts—When someone is a guest blogger is builds their credibility and brings more visitors to their website.
  • YouTube—It is SO easy to make great videos through which potential clients can learn about a business.

Ultimately, it is important to put time and effort into reaching out via these various resources. New clients are everywhere. The key is to go where they are and make sure they can see the opportunity right in front of them.

3. Reach Potential ClientsGetting High Quality Clients

An online presence is a more organic way to attract new clients.

However, it is still important to actively search them out. And this can be done through outbound and inbound marketing.

Essentially, outbound marketing is when a business actually reaches out to people they identify as potential clients. In this case, the initial contact is made by the business.

For example, look for potential clients on LinkedIn and send them a personal message.

On the other hand, inbound marketing is done through advertising and content that are designed to draw people in. Once potential clients see the ad or content, it is up to them to make initial contact.

This is where Facebook Advertising comes into the picture. As we discussed above, Facebook’s advertising platform is unparalleled in its targeting capabilities and reach. This makes it easy to find inbound traffic.

Regardless of whether inbound or outbound marketing is used, the key is to focus on the problems the business can help potential clients solve.

Perhaps the client’s blog posts are lacking in SEO or simply could be written in a more engaging way. Maybe they need help writing ad copy or sales pages.

Either way, once initial contact is made—either through running ads or reaching out to people—maximize that contact with potential clients by sending them to a discovery form….

4. Discovery FormGetting High Quality Clients

The discovery form is simple.

It’s just a form that clients fill out prior to working with someone.

Now, it is important to understand that the discovery form has two purposes. The first of these is…

The form allows clients to provide their information and describe their biggest challenges.

And this form can be customized depending on niche. This ensures very targeted, very specific information is collected.

The second function of the discovery form is that it acts as a lead magnet. When people click on an ad or on a link in a message, they are taken to the discovery form. Here they can CHOOSE to provide their information.

This acts as a filter, removing the people who aren’t serious about hiring a service provider.

Once people fill out the form and submit it, they are on the business email list. And the business has the information required to “diagnose” the client’s needs. Think of the discovery form as a doctor—let them tell it their symptoms and then make a diagnosis.

Finally, there is the…

5. Initial CallGetting High Quality Clients

If everything goes as planned with the discovery form, the business has the needed information to make the initial call.

It is on this call that the prospect becomes a client.

This can be called a “Strategy” or “Accelerator” session. The purpose of the call is to show them that the business can solve their problem. Make them WANT to become a client of the business. Make them think it is their idea!

This call is extremely important. It should follow a specific formula, which is as follows. The flow of the call is:

  1. Frame—Start by framing the call. This means tell them exactly what is going to happen during the call. This way there will be no surprises. Plus, if they stay on the call, they are essentially giving their permission to be sold.
  2. Wants—Go over what they want and the problems/challenges they have. This shows them that the business has a solid understanding of the situation.
  3. Lead—Take ownership of the call and direct them towards the solution.
  4. Overview—Provide an overview of the solution, which is the service the business provides. Be detailed in how the service will help them specifically.
  5. Enroll—Actually enroll them. Sign them up as a client. Get the gig!

This process will end with a new client officially brought on board. And that client will be happy because they made the choice to accept your services. All the business did was get in front of them.

Getting High Quality Clients

There is no time like the present to take advantage of the internet and put your skills to work.

We truly do live in the golden age of business. And digital marketing is growing so quickly that there are many business owners who need the help of service providers.

As a digital marketing consultant, the best opportunities lie in helping clients with:

  • Search Engine Optimization (SEO)
  • Copywriting
  • Facebook Ads
  • Email Marketing

And building these skill sets have NEVER been easier.

But there is one big problem skilled digital marketing consultants have—getting clients!

The inability to find quality clients hold many digital marketing consultants back from success. But there are ways to find quality clients and this 5-step system is the best. To recap, the five steps are:

  1. Understanding the Whole Funnel
  2. Online Presence
  3. Reach Potential Clients
  4. Discovery Form
  5. Initial Call

By the time a digital marketing consultant gets to Step 5 the client is as good as theirs. And this is a high-quality client for one simple reason…

That client practically jumped through hoops to hire the service provider!

They gave their permission throughout the entire process. They are serious about hiring that business to work for them.

Building digital marketing skills and finding clients isn’t only possible—it’s entirely doable!

A great place to start is our FREE Traffic Bootcamp.

It has all kinds of unique strategies and the most cutting-edge information on digital marketing.

Success is there for the taking!

Looking forward to seeing you at the Bootcamp.

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The 3 C’s Of Getting More Done With More Free Time

Getting More Done

“Knowing is not enough; we must apply. Willing is not enough; we must do.”

– Johann Wolfgang von Goethe

Contrary to popular belief, having knowledge is NOT power.

It’s the ability to apply that knowledge that provides power.

Put this in terms of business, it doesn’t matter how amazing a business idea is if no action is taken. The perfect system is worthless if it’s not applied.

Action is the key to success.

The successful people in this world didn’t just come up with the ideas that led to their success and then sit there and do nothing. They didn’t just keep saying, “I’ll get to it tomorrow.”

Hundreds, perhaps thousands or millions of people come up amazing ideas every single day! But how many of these ideas do we actually witness coming to life?

Very few of them.

The successful people are the decisive action-takers. They are the ones who act on their ideas. They are the ones who are not content to let those ideas grow old and unused in the dark.

They are the ones who make it happen!

This concept applies not only to business, but to every aspect of life. Keep that in mind while reading this. It just might make the difference between success and failure no matter what path is taken.

Procrastination

Getting More Done

Procrastination is THE KILLER of success!

And it’s HUGE problem for most people. In fact, the numbers are shocking. An incredible 26% of people admit to being chronic procrastinators. And 95% of the population procrastinates at least some of the time.

Amazingly, one in five people have such a problem with procrastination that it threatens their job, financial security, relationships, and health.

No one wants to live this way! And no one can truly THRIVE this way.

Yet, the phrase, “I’ll do it tomorrow,” is all too common. But what needs to get done tomorrow never is. It just keeps getting put off.

But WHY do people procrastinate? What leads to them to not take action? There are a few things that can be labeled as the culprit and one or more of these can work together to keep things from getting done:

  • There is no clear idea of what to do—there is too much ambiguity
  • People feel overwhelmed—they feel like there’s too much to do
  • There is too much information—people don’t know where to start, which causes paralysis by analysis
  • There is no daily system to build the habit of action—taking action is like working a muscle, it gets stronger when used consistently and it atrophies when it’s not used

But there is a way to break the cycle of inaction. It IS possible to create a habit of taking action that will result in major life changes.

And it all starts with the 3 Cs…

The 3 Cs of Getting More Done

Getting More Done

All of the reasons why people procrastinate can be nipped in the bud with three simple, yet powerful concepts:

  1. Clarity
  2. Chunking
  3. Consistency

These three Cs will help clear up ambiguity, break things down into manageable pieces, and create a habit of action that will propel a person forward to success.

And when truly embraced, they will eliminate procrastination entirely.

Clarity

Getting More Done

Clarity involves having clear goals and a clear system to reach the end destination.

Start by setting SMART goals. These are goals that are:

  • Specific—The goal is attached to an outcome that is specified by a number
  • Measurable—Progress can be measured and broken into milestones
  • Achievable—The resources needed to achieve the goal are at hand
  • Realistic—The goal can actually be achieved given the specific target and the timeframe
  • Timely—A date is set for achieving the goal

But don’t just decide on these goals—write them down. Writing them down will help infuse them into the subconscious mind. And it guarantees more will be accomplished. In a study conducted by the Harvard MBA Program:

  • 3% of students had goals and wrote them down
  • 13% of students had goals in their mind
  • 84% of students had no goals

After 10 years, these students were interviewed and the results were astounding. The 13% who had goals in their minds were earning twice as much money as the 84% who had no goals. But…

The 3% who had written down their goals were earning an average of 10 times that of the people in the other two groups!

A goal serves as a roadmap. It takes the starting point and the end point and shows how to get there. But there also needs to be a system to follow to get there. A system acts like the vehicle that transports a person to their goal. It helps them accomplish it.

Here are a couple of examples of setting goals…

Writing a Book Example

Writing a book can be intimidating and staring at a blank page is no fun. But getting started and moving forward can be done if a goal is set and a system is used.

The clear goal would be to write a 120-page book in one year.

The key is to outline every chapter and main points to hit. This outline is the system to follow.

Email Marketing Business Example

Starting an email marketing business requires knowledge and consistency.

The clear goal is to start an email marketing business and have it producing a profit of $1,000 a month in 60 days.

In order to accomplish this goal, a system that has been proven to work needs to be followed—a specific system like my 5-STEP EMAIL MARKETING SYSTEM.

Chunking

Getting More Done

As the old saying goes, “How do you eat an elephant? One bit at a time.”

Chunking is the act of breaking down a large goal into small chunks or manageable pieces.

And this is so important because it is super easy to get overwhelmed when faced with big goals. But even when there is a large goal, that goal should not be the daily focus.

Break that huge goal into the smallest bits possible. Each bit should be something that is NOT intimidating. Something that feels entirely doable. This will make it easy to take action.

Think of it this way—these small chunks are like simple “on ramps” for taking action. The final destination doesn’t matter at this point…

Just as long as you hit the next on ramp that will ultimately lead to that destination.

Writing a Book Example

A 120-page book is a scary and overwhelming thing to face. But what about writing one page? Two pages? Three pages? These smaller goals are much more manageable.

So, don’t worry about the whole book! Break the 120 pages down and write 3 pages every day.

Email Marketing Business Example

There is so much involved in getting a business up and running. Just the shear thought of it can paralyze anyone.

But don’t focus on setting up the entire business.

Just focus on getting one of the 5 steps done. This can be something small, like choosing a niche.

Consistency

Getting More Done

The goal is set, the plan is laid out, and the system is in place to make it happen.

Now is the time to work toward that goal consistently. And that means creating daily habits.

Did you know it takes 21 days to create a habit? Working at attaining a goal every day for 21 days will make that a habit, a regular part of life. Working it every day makes it grow stronger, like a muscle. Soon it becomes second nature.

However, the key is to focus on the system, not the goal. Having a goal is critical, but the focus should be on the daily system to get there.

Is getting this level of focus a problem? I have developed a problem-solving system like no other. It’s called the PEG Method and it can help solve problems in any area of life.

Look, it’s this simple. It’s like driving a car. Sure, it’s good to put the destination in the GPS, but no one stares at the GPS the whole trip. Even with the destination entered, the focus needs to be on the part of the road right in front of you.

Getting More Done

It’s all about persistence. This is literally the secret weapon of successful people. The people who achieve great success in anything are masters of persistence and consistency. They also have a long-term mentality.

Essentially, they know how to plan for the long-term, while still focusing on the path directly in front of them.

You see, people tend to overestimate what they can do in a week. Yet, they underestimate what they can do in a year. This means, they overload themselves in the short-term, rather than stretching that out over the long-term.

Then they burn out or give up because they feel too overwhelmed.

Successful people have a much better grasp on what they are capable of doing. They plan their time accordingly and they follow through consistently.

And even when things don’t go as smoothly as planned, they persist at it until the achieve their goal!

Writing a Book Example

Remember that goal of writing 3 pages per day? If this is done consistently—every single day—the entire book will be written in 40 days!

Imagine writing an entire book in 40 days! But it’s only possible by writing 3 pages a day consistently.

Email Marketing Business Example

The same goes for the business startup. Don’t focus on the big picture.

Instead, keep focusing on one step per day. Or even part of a step each day. Break down each step into micro-steps and do one micro-step each day. One micro-step could be brainstorming/outlining a free gift offer. Then the micro-step the next day could be creating the free gift.

That’s all it takes!

Then once the business is set up, break the routine maintenance into daily tasks. For example, write one email per day or do one thing every day to drive traffic and build the list.

Soon, the business will be thriving!

Getting More Done

We live in a busy world. In fact, it seems as though people never slow down. But when we want to make big things happen in our lives, when we want to make real change happen, we need to set big goals and then work small.

In other words, we need to set specific SMART goals. Then we need to split those goals up into small, manageable chunks and focus on those.

To make the progress necessary to achieve goals, the three Cs will help. Again, the three Cs are:

  1. Clarity—Setting goals and getting a good idea of where to go
  2. Chunking—Breaking those goals into smaller, more manageable chunks that are less overwhelming
  3. Consistency—Establishing daily habits that will ensure small-scale progress is made each day

These things are NOT difficult. In fact, they are quite simple concepts. However, it takes persistence to build the habits and follow through—the level of persistence the most successful people in the world have.

But anyone CAN do this! And anyone serious about getting more done in their day and succeeding in what they want to achieve MUST do this.

So it’s time to take action. And this is where we can help.

Join us at our Free Digital Bootcamp and get started building an online business.

In this bootcamp, I will walk everyone through my complete 5-step formula for building an online business. This is the formula I have built over the past 15 years. And I will share it with you for free!

Don’t miss this amazing opportunity! Sign up right now!

I look forward to seeing you there.

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